How does a keyword get crawled and pointed at a certain page

[SammyT]

I was wondering if you can give me some insight on how a keyword that I put on my campaign gets linked to a specific URL on my website by SEOMoz or Google.

For example: updating a brick fireplace is my keyword. On the campaign when I am looking at my on page optimization, the URL assigned (or given) to it is my homepage.

How is this determined and is there a way around it and or directing it to the correct page?

Thanks

[SammyT]

Thanks Doug!

I got it now.

[DougRoberts]

Hi Sam, you might find the answer to your questions here: http://www.seomoz.org/help/on-page-reports

From the help:

How We Generate Reports
The On-page summary automatically generates reports for any of your campaign keywords that rank in the top 50 of your primary search engine. The URL that it grades is the same URL that appears in the search results.

For instance, if you have 75 keywords ranking in the Top 50, you should have 75 On-Page Reports. This generation happens automatically within 24 hours of when your rankings are updated.

So in your case, your homepage must be ranking in the Top 50 for "updating a brick fireplace"

In order to get your "correct" page, you need to get the page you want to rank for the key term to rank higher. You need to look at the relevance of the content (see the link below) and look at creating some good/relevant links to your pages (not just the homepage)

One common trap is having lots of summary information (also a duplicate content risk) on the home page which is likely to have more authority than one of your deeper pages so you end up competing with yourself. Remember your home page doesn't have to do everything!

You can always grade a page manually by using the On-Page Analysis tool:

http://pro.seomoz.org/tools/on-page-keyword-optimization/new

Using this tool you can put in the URL and keywords and see how well the on-page is doing. You don't need to rank the page for the keyword to get the report.

Hope this helps!