One large site or a few microsites?
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Hi, I have a client who runs a professional expo company and wants to redo his website. Right now he has one website that has the following sections: expo company info, wedding show info, electrical wire show info, fishing show info.
My question is, when I rebuild the site would it be better to do one site or four microsites?
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I agree with Jonathan on this. Go for the long term strategy and build authority on just one domein instead of splitting everything up into small websites.
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Since the Penguin update and with the reality of the SEO industry nowadays, I would recommend a large site.
It seems that building an online brand is crucial in terms of SEO. One site with 1000 inbound links will be more powerful than 10 sites with 100 links.
On top of that, I have seen better conversion rates on big sites with multiple sections than on small targeted (satellite) sites. They look more trustworthy and less spammy.
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