One large site or a few microsites?
-
Hi, I have a client who runs a professional expo company and wants to redo his website. Right now he has one website that has the following sections: expo company info, wedding show info, electrical wire show info, fishing show info.
My question is, when I rebuild the site would it be better to do one site or four microsites?
-
I agree with Jonathan on this. Go for the long term strategy and build authority on just one domein instead of splitting everything up into small websites.
-
Since the Penguin update and with the reality of the SEO industry nowadays, I would recommend a large site.
It seems that building an online brand is crucial in terms of SEO. One site with 1000 inbound links will be more powerful than 10 sites with 100 links.
On top of that, I have seen better conversion rates on big sites with multiple sections than on small targeted (satellite) sites. They look more trustworthy and less spammy.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Moving site from html to Wordpress site: Should I port all old pages and redirect?
Any help would be appreciated. I am porting an old legacy .html site, which has about 500,000 visitors/month and over 10,000 pages to a new custom Wordpress site with a responsive design (long overdue, of course) that has been written and only needs a few finishing touches, and which includes many database features to generate new pages that did not previously exist. My questions are: Should I bother to port over older pages that are "thin" and have no incoming links, such that reworking them would take time away from the need to port quickly? I will be restructuring the legacy URLs to be lean and clean, so 301 redirects will be necessary. I know that there will be link juice loss, but how long does it usually take for the redirects to "take hold?" I will be moving to https at the same time to avoid yet another porting issue. Many thanks for any advice and opinions as I embark on this massive data entry project.
Technical SEO | | gheh20130 -
Site being indexed by Google before it has launched
We are currently coming towards the end of migrating one of our retail sites over to magento. To our horror, we find out today that some pages are already being indexed by Google, and we have started receiving orders through new site. Do you have any suggestions for what may have caused this? Or similarly, what the best solution would be to de-index ourselves? We most recently excluded anything with a certain parameter from robots.txt - could this being implemented incorrectly have caused this issue? Thanks
Technical SEO | | Sayers0 -
Redirecting Entire Microsite Content to Main Site Internal Pages?
I am currently working on improving site authority for a client site. The main site has significant authority, but I have learned that the company owns several other resource-focused microsites which are stagnant, but which have accrued significant page authority of their own (thought still less than the main site). Realizing the fault in housing good content on a microsite rather than the main site, my thought is that I can redirect the content of the microsites to internal pages on the main site as a "Resources" section. I am wondering a: if this is a good idea and b: the best way to transfer site authority from these microsites. I am also wondering how to organize the content and if, for example, an entire microsite domain (e.g. microsite.com) should in fact be redirected to internal resource pages (e.g. mainsite.com/resources). Any input would be greatly appreciated!
Technical SEO | | RightlookCreative1 -
E-Commerce site and blogs
We have e-Commerce site and an official blog to give advice about our products. This blog exists under our domain. Usually we build links directly to our site. Recently our ranking started going down. Also, we have been experiencing backlash for spam based on our link building (we are working on this, including a change of staff,but we cannot be sure that this will not happen again). This backlash has come through our social networking outlets (Facebook) in the form of very negative posts to our pages. One of our "SEOs" has devised a plan to use secondary blogs which we would start building links for. This blog would contain links back to our website. The idea is that the blog acts as a gate in a sense, in this way backlash is either posted on the blog or is directed at the blog. Also, we would be attempting to raise the page authority of these secondary blogs so in essence they act as high page authority links back to our website. The concern is that these secondary blogs may undermine the legitimacy of the official primary blog, which is still in its early stages as far as ranking and authority goes. Also, we are concerned that this technique would further undermine the legitimacy of the website itself by creating a larger "spam-like" presence, since visitors may see through the use of the secondary link through blogs.
Technical SEO | | ctam0 -
Robots.txt blocking site or not?
Here is the robots.txt from a client site. Am I reading this right --
Technical SEO | | 540SEO
that the robots.txt is saying to ignore the entire site, but the
#'s are saying to ignore the robots.txt command? See http://www.robotstxt.org/wc/norobots.html for documentation on how to use the robots.txt file To ban all spiders from the entire site uncomment the next two lines: User-Agent: * Disallow: /0 -
The course of action to move my macro site to some mini sites- justin if you can help
We have a site that we want to break up into mini sites but keep the old site for the major brands. Empirecovers.com is the major and we want to break it off into Empire Truck Covers and Empire Boat covers. What I am thinking of doing is linking from the home to Empiretruckcovers.com instead of a mini page on the site and 301 redirect the mini page to empiretruckcovers.com. Than (there wont be duplicate content) making a small page for truck covers on empire just so people do not get confused. Is this the best way to go or what do you suggest? We are doing this because I feel there is seo value in having mini sites and also the user experience will be cleaner and people will trust it a lot more than inside a big site. The other problem is I have some great rankings on the pages so I want to do it so there is as little damage as possible. I guess once I start I will do all the free directories, yahoo directory and try to get links as fast as I can. Any suggestions would be great. I am going to do a/b testing to see if my adwords convert better on mini site or on the big site for certain keywords too
Technical SEO | | goldjake17880 -
Xenu Alternative for Large Sites
We're launching a new site and we're trying to crawl it to check for any problems. It's millions of pages and Xenu seems to start encountering errors as the numbers mount past 500,000. Does anyone know of an alternative, free or paid, that could handle the size better?
Technical SEO | | eLocalusa0