Should I try to optimize for SEO a site that lives only for 5 days
-
Hi, we are actually building a new microsite that will live on promo.domain.com. The site will have a promo for about 5 days and will be changed for a new promo after 5 days.
Considering that the site www.domain.com has a high autority (67) and is well indexed in search engine, should I try to optimise this site for keywords such as
-
promo "keyword"
-
rebate "keyword"
-
cheap "keyword"
even if the site will be optimized for those keywords only for 5 days.
We are already doing PPC campaign on these keywords but I am wondering if Google will have the time to rank us in the top 10 results in those 5 days or if I am loosing my time.
My other option is to leave the TITLE of this site always the same like Groupon is doing and focus on very generic keywords. Which option do you think is the best?
-
-
I would recommend doing SEO to the site particuliarly if you are going to promote via TV ads or anything other than PPC that could result in search queries. The reason being is you could capitalize on QDF, real-time results and auto suggest queries.
To keep it extremely efficient make the page a template where you can just change the "keyword" in a file & save so it updates on the site. A slightly more lowtech way would be a global find & replace on the html file for the "keyword". Basically, you do the onsite SEO once and then spend 5 seconds updating to the new keyword every 5 days.
You will want to post a short blog post each time there is a new promo to help get the search index updated quickly; just make sure to ping the appropriate services with your blog.
For offsite I'd recommend the general social media sites (facebook, twitter) and any extremely relevant niche social media/forum/community sites. If these are promotions that would appeal to mom bloggers & deal finding sites then do an outreach campaign telling the site owners you are going to have a new promo every five days and offer to give them a "heads up" before the general public. You can then build an e-mail list & blast out the promo to them. At the same time you can offer to have them follow your promo twitter account.
-
That's what I woould do too. Add a Title such as "Brand Name Promotion + 1-2 keywords", and NOT change it even if the promo changes.
-
Mmm... to SEO that subdomain exactly for the 5 days promotion: no I would not do it.
To SEO the subdomain for a keyword like Brand Name Promotion (+ another couple of keywords), yes. It is not very difficult to do and you can gain more brand visibility.
-
I would suggest instead of having the microsite on promo.domain.com, it should be on domain.com/promo. This gives you a bigger chance of Google indexing the microsite as Google do not pass value to subdomains as much, having it on a subfolder will bring you a bigger chance.
I would only do basic onsite such as page titles, metas, alt tags and internal linking, I wouldn't brother building links as it would take too long to be found.
If you are in the right industry, I suggest also using social media to promote your promotion as this will help your organic rankings.
-
So the subdomain stays the same but the content of the promo changes every 5 days?
If the main site is popular enough and you have a decent link structure into it then the site will probably be crawled and ranked in time, but barely and probably more effort than it's worth.
Optimising for the generic terms would probably be the better option (as you're not losing anything in the short term but will eventually get a long term gain. In theory).
-
I don't really get what you are saying here. The content of your promo subdomain is going to change every 5 days? If this is the case, you want to do SEO for promos generically. If you have a hat promo for the next 5 days, you will never rank for hat promos in 5 days. That and if you did rank for it in say a month, then it won't even be hat promos anymore anyway, so your ranking would go away.
Do SEO, just do it for whatever your website is about, not for what the content will be for the next 5 days.
-
If the site is only going to be in effect for 5 days I wouldn't put much effot into heavy optimization. I would only do basic on page stuff that requires all of 5 minutes of your time - title tags and such.
Reason being there is a high chance the Google bots won't even come by and index the site within the 5 day period.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why is this site ranking higher?
We've put a fair bit of effort into delivering value here: https://lewescountycars.co.uk/ But a search for "Lewes taxis" or "taxis Lewes" puts this site above us: https://www.lewestowntaxis.co.uk/ As you can you see, this is a tiny site that we outperform in most ways.... what can we do to rank above it that we haven't already done? Thanks in advance - Gerard.
Technical SEO | | Paul7301 -
Site Map
For a long time our site map used to be http://www.efurniturehouse.com/sitemap.xml recently our hosting company changed the site map to: http://www.efurniturehouse.com/xml-sitemap.ashx I went ahead and submitted the new site maps to both Google Webmaster and Bing. I submitted the Google one on Monday and it states PENDING. ( A day later this pending) I just submitted the map to Bing. I now have 2 site maps on each. 1)Is having 2 a problem Will they ignore the old site map or can we delete and if so when can we delete I appreciate your input Regards Tony www.eFurnitureHouse.com
Technical SEO | | OCFurniture0 -
Https enabled site with seo issues
Hello, Is there a problem with seo bots etc to crawl and rank my wesbite well if the entire site is https enabled? We have a sign in button which results on the next page being https along with the main homepage and all other pages are https enabled. Any major setbacks to the seo strategies? How do I overcome these issues?
Technical SEO | | shanky10 -
Wordpress multisite and SEO
Newbie question. I have several keyword list I am trying to market - (My website is : http://www.soobumimphotography.com/) San Antonio wedding photographer, family photographer San Antonio sports photographer in san antonio headshot san antonio engagement photos san antonio I think it's too broad and thinking about getting separate sites for them. I know I can make urls something like this http://www.soobumimphotography.com/headshot using multisite function and planning to redirect it to www.sanantonioheadshots.com etc Is this good idea to do so? Should I get a new hosting and domain and start it all over again. Thank you
Technical SEO | | BistosAmerica0 -
Should i Change On Page Optimization ?
Hi, PC monitoring and computer monitoring software are our targeted keywords. Around 5 weeks ago, We created a page for pc monitoring software (home/pc-monitoring-software) and did some bookmarking and guest posts targeting PC monitoring software keyword. Now we are in Top 15 on Google for PC monitoring software keyword . Initially we were thinking to change content of around 2 year old home page to adjust computer monitoring software keyword and do SEO for this keyword. But few days ago, we noticed that our pc-monitoring-software page is already ranking in early fourties for computer monitoring software keyword as well. May be Google is giving advatage of being synonym of PC . Now we are thinking that we should optimize the PC monitoring software page for both computer and PC software keywords like adding "computer monitoring software" in addition to existing "pc monitoring software" in title and similalrly do other on page related work for Computer Mnitoring Software. We are also thinking of doing 301 redirect of existing pc-monitoring-software page to new computer-monitoring-software page which will be optimized both for PC and Computer. Please suggest me if it will help to get good ranking for both PC and Computer Monitoring software if we make above mentioned changes or we should not change the existing pc-monitoring-software page and shall stick to earlier plan of changing the home page to adjust for computer monitoring software.? I'm new to SEO, so want to make wise decision with your help instead of learning with failures. Thanks, shahzad
Technical SEO | | shaz_lhr0 -
First click on SEO redirecting to a competitor site?
I just experienced something VERY odd and wondered if any of you had an idea of what it might be. When I did a search on Google and clicked the top SEO listing I was taken to a competitor of the number 1 listed site i.e. NOT the site I clicked on. When I clicked the back button and clicked it again, I was taken to the correct site. This happened with two different searches and I was taken to two different sites. Could this be a clever/sinister cookie implemented by the competitor; a site I frequent regularly? Could this be malware implemented by an affiliate? Could this be a Google glitch?
Technical SEO | | Red_Mud_Rookie0 -
What are the pros and cons of moving one site onto a subdomain of another site?
Two sites. One has weaker sales. What would the benefits and problems for SEO of moving the weak site from its own domain to a subdomain of the stronger site?
Technical SEO | | GriffinHansen0 -
Homepage display for seo
hi, Which is the best , seo speaking, about the homepage display with a CMS (joomla here). 1/ To display articles as "blog" and thus articles are always recent but not the same (chronological).. 2/ To display always a same article (just 1) but updated sometimes to times ? 3/ Both of them are good ? Tks a lot in advance..
Technical SEO | | mozllo0