ECommerce: Best Practice for expired product pages
-
I'm optimizing a pet supplies site (http://www.qualipet.ch/) and have a question about the best practice for expired product pages.
We have thousands of products and hundreds of our offers just exist for a few months. Currently, when a product is no longer available, the site just returns a 404. Now I'm wondering what a better solution could be:
1. When a product disappears, a 301 redirect is established to the category page it in (i.e. leash would redirect to dog accessories).
2. After a product disappers, a customized 404 page appears, listing similar products (but the server returns a 404)
I prefer solution 1, but am afraid that having hundreds of new redirects each month might look strange. But then again, returning lots of 404s to search engines is also not the best option.
Do you know the best practice for large ecommerce sites where they have hundreds or even thousands of products that appear/disappear on a frequent basis? What should be done with those obsolete URLs?
-
Unfortunately manually.
-
Yep, on two different sites we did thousands of redirects at a time with no issues. In one case it was annual and the other it was quarterly but I don't see any reason monthly would be any different.
Definitely post your findings after implementation or maybe even write a YouMoz post about what you find out!
-
Good luck
-
Thanks for your thoughts guys.
@Igal@Incapsula: I like your 302 idea! That might acutally make a lot of sense for some products that are short-lived.
@Matthew: Good to know that lots of 301s were not an issue on your sites. Are you talking about thousands of those, though?
Most importantly, I will have to find something that can be automated and doesn't require much extra-work. I will probably go for 301s and remove those after a few months
Remind me to post my learnings here after implementation:)
-
(+1) For redirect to main category page option. I did this several time, including for a very large tourism site which had a LOT of "inventory" changes (we are talking about dozens-hundreds/day) and had great results.
One thing I would like to suggest is to look into doing 302 and removing the redirects after 2-3 month.
The reason for this is purely practical. In our case, after just a few month, we were looking at many thousands of redirects and this is not something you want to "carry around".
My suggestion allows you to still make use of link juice for removed pages and, at the same time, have a manageable redirect profile.As a safe net you can have a generic: "404 >>> 301 >>> Homepage" rule underneath.
-
Hey,
In general, I would opt for option 1 as that would be the most scale-able solution. Whenever I've done this, I've not seen any issues with having lots of 301s appear. Given the shorter life span of those product pages you probably won't have lots of links going to those pages (or social, etc.) and I think that helps explain why I've not seen issues redirecting this many pages.
That being said, if you do have lots of links or social signals referencing a certain product page, that is when I'd opt for the custom page listing similar products. I've had success doing this for high-traffic product pages that have been removed as it can help maintain the sale. In terms of the signal, it really depends. If you are still offering unique content relevant to search queries and links referencing that page, I'd deliver a status 200 (it is still a good page worthy of attention). If the content isn't all that unique, and it is more for people (to maintain the sale) as opposed to search, I would have that page deliver a status 410 (saying it is gone).
I hope that helps!
Matthew
-
thanks Kevin, so you're also going with option 1.
Do you make those redirects manually, or does it run automated?
I should add that it's a Magento Webshop and we definitely need some automation since I am talking about hundreds of product pages.
-
We have a customize search page for each category. When a product has been discontinued, we do a 301 redirect those pages to the category search page.
We use to do a 301 redirect of list similar products (by doing a search and capturing the url with the search term), but it proved to be to time-consuming as these products did not traditionally sold that well and did not bring in much traffic.
Not saying it's the best way, but this is what we do.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best way to change URL for already ranking pages
Hello. I have a lot of pages that I'm optimising. The ones I'm focusing on right now is already ranking, but the URLs could be better (they don't include the keywords right now). However I'm worried that if I change the URLs they will drop in rankings or have to start over. I would of course set up 301 redirect, but is there more I need to do? What is the best way to change URL for already ranking pages?
Technical SEO | | GoMentor0 -
How to stop crawls for product review pages? Volusion site
Hi guys, I have a new Volusion website. the template we are using has its own product review page for EVERY product i sell (1500+) When a customer purchases a product a week later they receive a link back to review the product. This link sends them to my site, but its own individual page strictly for reviewing the product. (As oppose to a page like amazon, where you review the product on the same page as the actual listing.) **This is creating countless "duplicate content" and missing "title" errors. What is the most effective way to block a bot from crawling all these pages? Via robots txt.? a meta tag? ** Here's the catch, i do not have access to every individual review page, so i think it will need to be blocked by a robot txt file? What code will i need to implement? i need to do this on my admin side for the site? Do i also have to do something on the Google analytics side to tell google about the crawl block? Note: the individual URLs for these pages end with: *****.com/ReviewNew.asp?ProductCode=458VB Can i create a block for all url's that end with /ReviewNew.asp etc. etc.? Thanks! Pardon my ignorance. Learning slowly, loving MOZ community 😃 1354bdae458d2cfe44e0a705c4ec38dd
Technical SEO | | Jerrion0 -
Is it good to redirect million of pages on a single page?
My site has 10 lakh approx. genuine urls. But due to some unidentified bugs site has created irrelevant urls 10 million approx. Since we don’t know the origin of these non-relevant links, we want to redirect or remove all these urls. Please suggest is it good to redirect such a high number urls to home page or to throw 404 for these pages. Or any other suggestions to solve this issue.
Technical SEO | | vivekrathore0 -
Does adding subcategory pages to an commerce site limit the link juice to the product pages?
I have a client who has an online outdoor gear company. He mostly sells high end outdoor gear (like ski jackets, vests, boots, etc) at a deep discount. His store currently only resides on Ebay. So we're building him an online store from scratch. I'm trying to determine the best site architecture and wonder if we should include subcategory pages. My issue is that I think the subcategory pages might be good from a user experience, but it'll add an additional layer between the homepage and the product pages. The problem is that I think a lot of user's might be searching for the product name to see if they can find a better deal, and my client's site would be perfect for them. So I really want to rank well for the product pages, but I'm nervous that the subcategory pages will limit the link juice of the product pages. Home --> SubCategory --> Product List --> Product Detail Home --> Men's Ski Clothing --> Men's Ski Jack --> North Face Mt Everest Jacket Should I keep the SubCategory page "Men's Ski Clothing" if it helps usability? On a separate note, the SubCategory pages would have some head keyword terms, but I don't think that he could rank well for these terms anytime soon. However, they would be great pages / terms to rank for in the long term. Should this influence the decision?
Technical SEO | | Santaur0 -
Best practices for controlling link juice with site structure
I'm trying to do my best to control the link juice from my home page to the most important category landing pages on my client's e-commerce site. I have a couple questions regarding how to NOT pass link juice to insignificant pages and how best to pass juice to my most important pages. INSIGNIFICANT PAGES: How do you tag links to not pass juice to unimportant pages. For example, my client has a "Contact" page off of there home page. Now we aren't trying to drive traffic to the contact page, so I'm worried about the link juice from the home page being passed to it. Would you tag the Contact link with a "no follow" tag, so it doesn't pass the juice, but then include it in a sitemap so it gets indexed? Are there best practices for this sort of stuff?
Technical SEO | | Santaur0 -
Multiple Sites Duplicate Content Best Practice
Hi there, I have one client (atlantawidgets.com) who has a main site. But also has duplicate sites with different urls targeting specific geo areas. I.e. (widgetmakersinmarietta.com) Would it be best to go ahead and create a static home page at these add'l sites and make the rest of the site be nonindexed? Or should I go in and allow more pages to be indexed and change the content? If so how many, 3, 5, 8? I don't have tons of time at this point. 3)If I change content within the duplicate sites, what % do I need to change. Does switching the order of the sentences of the content count? Or does it need to be 100%fresh? Thanks everyone.
Technical SEO | | greenhornet770 -
Best practices for repetitive job postings
I have a client who is a recruiter for skilled trades jobs. They post quite a few jobs on their job board on a regular basis. They frequently have job postings that are very similar to older jobs or multiple current job postings that are similar to each other. Looking at their webmaster tools and site: command search in google, it does appear they have some duplicate content issues. We're thinking it's because of the similar job posts. What is the best practice for dealing with this? And is there any way to correct the situation so that the number of "omitted due to similarity" results declines? Thanks for you help!
Technical SEO | | PlusROI0 -
Best practices for switching site languages around
Hi folks. The site in question is at http://bit.ly/UDV186 It is split into English and Spanish versions, each at root/en and root/es respectively. The home page is in Spanish. We're trying to rank the site for English keywords so we want to switch the homepage to English and put the Spanish version as secondary. What are the best practices for this? Can we just literally swap the two versions around onto the existing URLs, i.e. take the English text and put it onto the home page? Provided all links point to the correct page, would that be fine? Are there any other best practice considerations to take? Thanks in advance.
Technical SEO | | MattBarker0