Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
ECommerce: Best Practice for expired product pages
-
I'm optimizing a pet supplies site (http://www.qualipet.ch/) and have a question about the best practice for expired product pages.
We have thousands of products and hundreds of our offers just exist for a few months. Currently, when a product is no longer available, the site just returns a 404. Now I'm wondering what a better solution could be:
1. When a product disappears, a 301 redirect is established to the category page it in (i.e. leash would redirect to dog accessories).
2. After a product disappers, a customized 404 page appears, listing similar products (but the server returns a 404)
I prefer solution 1, but am afraid that having hundreds of new redirects each month might look strange. But then again, returning lots of 404s to search engines is also not the best option.
Do you know the best practice for large ecommerce sites where they have hundreds or even thousands of products that appear/disappear on a frequent basis? What should be done with those obsolete URLs?
-
Unfortunately manually.
-
Yep, on two different sites we did thousands of redirects at a time with no issues. In one case it was annual and the other it was quarterly but I don't see any reason monthly would be any different.
Definitely post your findings after implementation or maybe even write a YouMoz post about what you find out!
-
Good luck
-
Thanks for your thoughts guys.
@Igal@Incapsula: I like your 302 idea! That might acutally make a lot of sense for some products that are short-lived.
@Matthew: Good to know that lots of 301s were not an issue on your sites. Are you talking about thousands of those, though?
Most importantly, I will have to find something that can be automated and doesn't require much extra-work. I will probably go for 301s and remove those after a few months
Remind me to post my learnings here after implementation:)
-
(+1) For redirect to main category page option. I did this several time, including for a very large tourism site which had a LOT of "inventory" changes (we are talking about dozens-hundreds/day) and had great results.
One thing I would like to suggest is to look into doing 302 and removing the redirects after 2-3 month.
The reason for this is purely practical. In our case, after just a few month, we were looking at many thousands of redirects and this is not something you want to "carry around".
My suggestion allows you to still make use of link juice for removed pages and, at the same time, have a manageable redirect profile.As a safe net you can have a generic: "404 >>> 301 >>> Homepage" rule underneath.
-
Hey,
In general, I would opt for option 1 as that would be the most scale-able solution. Whenever I've done this, I've not seen any issues with having lots of 301s appear. Given the shorter life span of those product pages you probably won't have lots of links going to those pages (or social, etc.) and I think that helps explain why I've not seen issues redirecting this many pages.
That being said, if you do have lots of links or social signals referencing a certain product page, that is when I'd opt for the custom page listing similar products. I've had success doing this for high-traffic product pages that have been removed as it can help maintain the sale. In terms of the signal, it really depends. If you are still offering unique content relevant to search queries and links referencing that page, I'd deliver a status 200 (it is still a good page worthy of attention). If the content isn't all that unique, and it is more for people (to maintain the sale) as opposed to search, I would have that page deliver a status 410 (saying it is gone).
I hope that helps!
Matthew
-
thanks Kevin, so you're also going with option 1.
Do you make those redirects manually, or does it run automated?
I should add that it's a Magento Webshop and we definitely need some automation since I am talking about hundreds of product pages.
-
We have a customize search page for each category. When a product has been discontinued, we do a 301 redirect those pages to the category search page.
We use to do a 301 redirect of list similar products (by doing a search and capturing the url with the search term), but it proved to be to time-consuming as these products did not traditionally sold that well and did not bring in much traffic.
Not saying it's the best way, but this is what we do.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Customer Reviews on Product Page / Pagination / Crawl 3 review pages only
Hi experts, I present customer feedback, reviews basically, on my website for the products that are sold. And with this comes the ability to read reviews and obviously with pagination to display the available reviews. Now I want users to be able to flick through and read the reviews to help them satisfy whatever curiosity they have. My only thinking is that the page that contains the reviews, with each click of the pagination will present roughly the same content. The only thing that changes is the title tags which will contain the number in the H1 to display the page number. I'm thinking this could be duplication but i have yet to be notified by Google in my Search console... Should i block crawlers from crawling beyond page 3 of reviews? Thanks
Technical SEO | | Train4Academy.co.uk0 -
What's the best way to handle product filter URLs?
I've been researching and can't find a clear cut answer. Imagine you have a product category page e.g. domain/jeans You've a lot of options as to how to filter the results domain/jeans?=ladies,skinny,pink,10 or domain/jeans/ladies-skinny-pink-10 or domain/jeans/ladies/skinny?=pink,10 And in this how do you handle titles, breadcrumbs etc. Is the a way you prefer to handle filters and why do you do it that way? I'm trying to make my mind up as some very big names handle this differently e.g. http://www.next.co.uk/shop/gender-women-category-jeans/colour-pink-fit-skinny-size-10r VS https://www.matalan.co.uk/womens/shop-by-category/jeans?utf8=✓&[facet_filter][meta.tertiary_category][Skinny]=on&[facet_filter][variants.meta.size][Size+10]=on&[facet_filter][meta.master_colour][Midwash]=on&[facet_filter][min_current_price][gte]=6.0&[facet_filter][min_current_price][lte]=18.0&per=36&sort=
Technical SEO | | RodneyRiley0 -
Duplicate Content Issues on Product Pages
Hi guys Just keen to gauge your opinion on a quandary that has been bugging me for a while now. I work on an ecommerce website that sells around 20,000 products. A lot of the product SKUs are exactly the same in terms of how they work and what they offer the customer. Often it is 1 variable that changes. For example, the product may be available in 200 different sizes and 2 colours (therefore 400 SKUs available to purchase). Theese SKUs have been uploaded to the website as individual entires so that the customer can purchase them, with the only difference between the listings likely to be key signifiers such as colour, size, price, part number etc. Moz has flagged these pages up as duplicate content. Now I have worked on websites long enough now to know that duplicate content is never good from an SEO perspective, but I am struggling to work out an effective way in which I can display such a large number of almost identical products without falling foul of the duplicate content issue. If you wouldnt mind sharing any ideas or approaches that have been taken by you guys that would be great!
Technical SEO | | DHS_SH0 -
Image Height/Width attributes, how important are they and should a best practice site include this as std
Hi How important are the image height/width attributes and would you expect a best practice site to have them included ? I hear not having them can slow down a page load time is that correct ? Any other issues from not having them ? I know some re social sharing (i know bufferapp prefers images with h/w attributes to draw into their selection of image options when you post) Most importantly though would you expect them to be intrinsic to sites that have been designed according to best practice guidelines ? Thanks
Technical SEO | | Dan-Lawrence0 -
How do I handle duplicate content of the same product in Multiple product categories?
I am building a BigCommerce store for selling framed art. Many of the pieces of art will fall in more than one product category. Let's say I have a framed print of a photograph of a western landscape. This piece of art would fit into these categories; "western", "landscape", and "photography". I would have three pages with duplicate content for just this one framed print. Will google give me less page rank due to this? Can all the link juice be given to just one of the three categories by use of rel=canonical? If so, does anyone know how to do this for a bigcommerce site? I would appreciate any feedback. Thanks, Kelly
Technical SEO | | Kelly_S0 -
Disallow: /404/ - Best Practice?
Hello Moz Community, My developer has added this to my robots.txt file: Disallow: /404/ Is this considered good practice in the world of SEO? Would you do it with your clients? I feel he has great development knowledge but isn't too well versed in SEO. Thank you in advanced, Nico.
Technical SEO | | niconico1011 -
Correct linking to the /index of a site and subfolders: what's the best practice? link to: domain.com/ or domain.com/index.html ?
Dear all, starting with my .htaccess file: RewriteEngine On
Technical SEO | | inlinear
RewriteCond %{HTTP_HOST} ^www.inlinear.com$ [NC]
RewriteRule ^(.*)$ http://inlinear.com/$1 [R=301,L] RewriteCond %{THE_REQUEST} ^./index.html
RewriteRule ^(.)index.html$ http://inlinear.com/ [R=301,L] 1. I redirect all URL-requests with www. to the non www-version...
2. all requests with "index.html" will be redirected to "domain.com/" My questions are: A) When linking from a page to my frontpage (home) the best practice is?: "http://domain.com/" the best and NOT: "http://domain.com/index.php" B) When linking to the index of a subfolder "http://domain.com/products/index.php" I should link also to: "http://domain.com/products/" and not put also the index.php..., right? C) When I define the canonical ULR, should I also define it just: "http://domain.com/products/" or in this case I should link to the definite file: "http://domain.com/products**/index.php**" Is A) B) the best practice? and C) ? Thanks for all replies! 🙂
Holger0 -
Merging several sites into one - best practice
I had 2 sites on the web (www.physicseditor.de, www.texutrepacker.com) and decided to move them all under one single domain (www.codeandweb.com) Both sites were ranking very good for several keywords. I not redirected the most important pages from the old domains with a 301 redirect to the new subpages (www.texturepacker.com => www.codeandweb.com/texturepacker) Google still delivers the old domains but the redirect take people directly to the new content. I've already submitted the new site map to google webmaster tools. Pages are already in the index but do not really show up in the search results. How long does it take until google accepts the new domain and delivers the new content in the search results? Was it ok what I did? Or is there some room for improvement? SeoMoz will of course not find any information about the new page since it is not yet directly linked in google. But I can't get ranking information for the "old" pages since SeoMoz tells me that it can't crawl the old domains....
Technical SEO | | gossi740