Does a Subdomain Blog Pass Juice?
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I have a client who has their blog on a subdomain instead of subfolder. Unfortunately, the eCommerce platform they are using does not allow them to implement a blog in the subfolder. So now we are looking at growing their blog as a means to drive more traffic to the main site. The blog is a mirror of the eCommerce site's navigation with the main content section being a blog rather than products. Will publishing content and building links to the subdomain blog pass authority to the main site?
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We've added both subdomain blogs and .com/blog & .com/news to start creating better content. We have had a blog for years that lived under another name with 100's of post be find it necessary to create better quality content that lives on our site.
hope that helps.
Chad
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It will pass link juice. But a sub-domain acts as its own domain so think of it as another domain.
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