Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

Your browser does not seem to support JavaScript. As a result, your viewing experience will be diminished, and you have been placed in read-only mode.

Please download a browser that supports JavaScript, or enable it if it's disabled (i.e. NoScript).

Phrase Match

Paid Search Marketing

2078

tylerfraser last edited by

For paid advertising:

If I say this keyword is phrase match:

red cars

Will google or bing show the ad for keywords:

cars that are red
cars with red

Do they include "Stop" words?

Thanks.
1 Reply Last reply
Reply Quote 0
AdamThompson last edited by

So basically you're asking if Google Adwords and/or MSN Adcenter ignore stop words for the purpose of match types? I've never heard that they do, so I believe that your ad would not show in the examples you gave.
1 Reply Last reply
Reply Quote 2
Thos003 last edited by

If phrase match = "red cars"

Google will show your ad for phrases that contain the exact phrase "red cars".

So the search "Songs about red cars" would show your ads.

Your two examples: "cars that are red" and "cars with red" don't actually contain your exact phrase "red cars" so they should not be showing up. Your negative keywords should still apply to the phrase match.
1 Reply Last reply
Reply Quote 2

Got a burning SEO question?

Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.

Start my free trial

Browse Questions

View

From

Sorted by

With category

Explore more categories

Related Questions

Adwords Duplicate Keywords with Different Match Types - Good or Bad?

If you have the following keywords in an Ad Group advertising for a product, let's for example call it "target" product [target product] "target product" +target +product I've found that the exact match keyword has the highest conversion rate in almost all circumstances. So it would make sense to have a higher max bid on the exact match then phrase or broad batch. Even with lots of negative search terms to maximize conversion on the broader matches, if the bid is the same as exact match, the cost per conversion will be much higher (too high.) However in chatting with an Adwords Support Rep (on a different matter) they stated after looking through my account at the end of the chat: " duplicate keywords will impact on quality score. your all keywords will compete with each other" However many of the ad groups in question these duplicate keywords have quality score of 9 and 10. So obviously if there is an effect it seems it may be minimal. I thought it was pretty common for people to bid higher on more exact match and lower on more broad match. What's the real story here? Was this support rep not seeing the big picture?
Paid Search Marketing | | JCCMoz

1
Broad Match Modifier - Adwords Experts

Hi All, Looking for a little feedback from anyone running/managing ppc campaigns. I'm trying to decide if Broad Match Modifier search terms are actually helping. I see many instances where they have a low quality score, high cpc and low CTR. This leads to me think that these terms are actually bringing all my other ads down due to these negative signs. I have most search terms as "Phrase Match" and [Exact Match] so i'm not sure why i need the Broad Match + Modifier terms as well. Looking for some advice from the experts ... Do you guys agree with my assessment and what is your overall opinion on the usefulness of Broad Match Modifier terms. Thanks
Paid Search Marketing | | Prime85

0
AdWords/Analytics Paid Search conversions not matching up - any idea why?

Hi all, Any ideas as to why AdWords and Analytics are showing different Paid Search conversion numbers for me when I check on a daily basis? Both accounts are linked, they share the same destination URLs to trigger a conversion, some days each reflects the same amount of conversions, then some days it's anything from 1-5 conversions different (Analytics is always the one to show more). Thanks M
Paid Search Marketing | | Martin_S

0
Google Analytics Matched Search Query Not Working

On Google analytics for our clients when you check the Matched Search Query under Traffic Sources > Overview, it says "There is no data for this view.". I have Google searched it and i am not finding my answer to why this is not displaying my information. On my personal analytics account when i clicked on matched search query it displays exactly what the person searched when it trigered my adwords ad. I have no idea why this account doesn't display the same info when it appears to be setup in the same way. Example: If i am broad match targeting the keyword "outdoor sports", and someone searched "Canadian outdoor sports for kids" It would show exactly what they searched under Matched Search Query. Anyone know how to resolve this issue?
Paid Search Marketing | | VITALBGS

0
Adwords keyword vs exact match kw

Hi guys, I have been using an excellent script that showed me the keywords I was bidding on and the keywords they were matched on by Adwords. I was using the following script: http://www.getelastic.com/exact-keywords-google-analytics/ But I'm under the impression Google changed the way these data can be matched. I now have multiple questions: Does anyone have another script that gives me the same results? Has anyone seen an announcement on why Google has changed this? Might this js solution still be working? http://www.roirevolution.com/blog/2008/02/exact_keyword_tracking_with_gajs.php Cheers and thanks for all the suggestions! Arnout
Paid Search Marketing | | hellemans

0
PPC Keyword Phrases and Options

Sorry in advance.... I've used search on the SEOMoz site and Google but not found an exact answer to my question. I am looking at starting PPC campaign - do I need all variations of these keywords or is google clever enough to work on dashes etc... I want the keyword phrase to come up with loads of different locations. Do I need to input them all separately like I have below? 1. Keyword Sample Phrase 2. Keyword-Sample Phrase 3. KeywordSample Phrase 4. Keyword Sample Phrases 5. Keyword Sample Phrase Location 6. Keyword-Sample Phrase Location 7. KeywordSample Phrase Location 8. Keyword Sample Phrases Location Thanks in advance....
Paid Search Marketing | | JohnW-UK

0
Can I pass keyword match type through the Adwords dest URL?

Hi guys, I'm currently using duplicates of the same keyword with different match types, and I'd like to pass the keyword match type through the query, the same way I can pass the keyword and creative. ie. http://my.site.com/?kw={keyword}&kwmt={matchtype}&aid={creative} As far as I can tell, Google allows you to pass the keyword, creative (ad id), network and a mobile flag. Microsoft allows you to pass the match type and and ad id, and I want to be able to do the same in my Adwords. Is this is possible, or is the only way to create different ad groups for each match type and pass a custom query? Cheers, Jez
Paid Search Marketing | | jez000

0
Adwords and Analytics figures not matching up

We are currently running a A/B test on a landing page using only adwords to split the traffic. Looking at the figures in adwords has given us a higher number of conversions than the analytics is giving us in transactions. The conversion rate is also different. The only visitors this page is getting is from Adwords. Can someone please help us understand why this is? Cheers Al
Paid Search Marketing | | -Al-

0