How To Determine ROI For Specific Keywords

[inhouseseo]

I have been looking through our analytics, and nealy all our conversions are from (not provided) keywords. I am trying to find the keywords that are performing best and also to determine the return I am getting from SEO efforts.

I have been told the "not provided" keywords are due to people being logged into Google when they browse. However, this doesn't make sense to me. How is it that only the keywords that convert are "not provided"?

Can anyone help with this?

[rmontanez]

There is also this article : http://www.seomoz.org/ugc/how-to-analyze-google-analytics-not-provided-data But Mark's is better.

[Mark_Jay_Apsey_Jr.]

At the beginning of this year Google started encrypting searches for google users that were logged into their google account while they were online doing searches.  Because of that change Google says they cant pass the keyword in the referring URL.  Google puts these keywords that aren't defined into a "bucket" which is not provided. It sucks because we all know this is valuable data.

There are some options regarding tracking down and recovering this data because Google doesn't pass the keyword data to the referring URL but it does pass the data to Webmaster Tools...........here is a link to a solid article on it. (see below)

http://searchenginewatch.com/article/2158540/Recovering-Not-Provided-Keyword-Data

It seems daunting at first but once you do it, it can be much easier to recover.  And if you have enough traffic it is worth it......

Hope this helps you..

Mark