Best keyword research software / approach for blogging?
-
We are launching a new blog for one of our B2B business'sand I wondering what's the best keyword research software / approach for deciding blog categories and topics for a B2B company blog?
Any suggestions would be very awesome!
Rochelle
PS - also what's the best way to keep our keyword silo's organized?
-
I use Long Tail Pro for keyword research. You enter in 5 keywords and it uses the Google AdWords Keyword Tool to generate literally thousands of related keyword phrases which you can filter and analyze by search volume and organic competitiveness. Click on a keyword phrase and you get an in-depth analysis of the top 10 organic competitors so you can determine how easy or difficult it would be to make it on the first page of Google. It's by far my favorite keyword research tool, especially for finding great long tail phrases to target with blog posts.
-
The way I like to start off for keyword research is by going into google keywords tool and typing in the main keyword for the terms I am opting. Also be sure to check [exact] on the left to see exact results for each keyword. Once you type this in click on local monthly searches to organize these phrases. I organize mine so that I can see which terms fit the project best and will most likely be a conversion.
Having the "keyword" followed by "quote" is more likely to convert into a quote.
Using Googles keyword tool you will get you good suggestions and also help you see if there is a good ROI.
I notice that you have an SEOmoz account... Why not use it?
To keep track of your keywords simply add your site as a new campaign to your SEOmoz account (basic pro member gets 5 sites) and add all your keywords. SEOmoz will send you an email every week with the terms you've selected. You can also include your analytics so that you can see if your site is gaining enough traffic from a selected phrase this is helpful because once you realize that a keyword is in spot 5 on Google and is getting you a great amount of converting traffic you may want to focus on getting that specific phrase more ranking.
-
There are several software for this purpose. I use Market Samurai, is a great tool to find the "gold nuggets keywords" ant target the keywords in your market.
But it is also an excellent tool for find content, monotorizatin, rank tracker etc
-
We use BrightEdge, although this is pricey, it does give excellent data on what competitors are focusing on. I also conduct a lot of manual research just using Google Search and Google Insights. Honestly, although BE does give excellent data quickly, I would have to say that nothing is going to out perform good ole' manual research. I have never used the Market Samurai that Roberto mentioned but I have heard nothing but good things. Also - you are a pro member here.... there are many GREAT tools available to you
-
I use market samurai for keyword research. It' been a solid tool for quite a while.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How many keywords do you recommend tracking?
I am working through thousands of organic keywords and would like to create a list of core keywords. I want the list to be small enough that we can really go after these keywords and track progress. I work for a B2B software company. I am thinking between 20-30 but I would love to hear any tips, opinions and recommendations! Thank you!
Keyword Research | | NikCall0 -
How to check the competition value of a Keyword.
Hi, How to check the competition value of a keyword in 2017 and how to get the low competitive keywords.
Keyword Research | | green.h1 -
Wrong page ranking for keyword.
I have a page i'm trying to rank for certain keywords around "emergency vet clinic" the page is domain.com/emergency-vet-care but my home page is the one that is ranking better and better. How can I get the other page to rank for e.g. "emergency vet care" , "emergency animal care" and the main page to rank for just regular vet care? My on page looks pretty good. I've also taken out most references to emergency care on the main home page except for the one link to it. Thanks
Keyword Research | | swagseo0 -
How to identify negative keywords in a campaign?
Which keywords are negative and harmful for a website, how to identify? And how to remove those type of keywords from campaign? If you have any type of tool for identify to negative keywords, then please suggest me?
Keyword Research | | surabhi60 -
Google Adword Keyword Planner
Previously I always utilsed the Google Adword Keyword Tool to provide traffic estimations in order to assist with my keyword research. I have recently revised these levels of traffic using the new Keyword Planner. Local Traffic results are approximately have fallen approximately 85%, I have anaylsed this over approximately 50 results. I am aware that the new Keyword Planner does not have a local traffic column anymore so I have utilised the location filter. I have the same problem in all my campaigns, in two different countries, please can someone advise why this is and how I can collect accurate keyword data. Kind regards
Keyword Research | | Arkix0 -
Google Keyword Research Tool - Monthly Totals for Similar Keywords?
Hi! I am doing some Google keyword research using the Google Adwords Keyword tool to decide what content to create for the masses. That is, to find opportunities to create content that is in-demand where the current offering is not satisfying the need effectively. Here are some keywords I picked out. I hope to produce a single piece of content optimized for some or all of these keywords. (See attached imgur link) The first thing I notice when doing this kind of work is that many similar-sounding keywords are showing the same sum of average monthly totals. This suggests to me that they may not actually be unique. For instance, the first two searches "guitar strings order" and "guitar string notes" each have ~5400 monthly searches. Does that mean 5400 each, or 5400 total between the two? So does anybody know if these are individual numbers or part of a bigger total? And if they are part of a bigger total, how could I estimate the average searches for a piece of content that targets all 8 keywords? If I tally all of the searches, I have over 23,000 potential searches per month. But if some of them are being counted more than once, so to speak, then the number could be much lower. ghmFYOZ
Keyword Research | | garney0 -
What's the best way to find ranking keywords and phrases?
What's the best way to find ranking keywords and phrases? I have tried Google Keyword Tool but it just doesn't do the job for me (or I'm using it wrong). My main focus is people who are looking for energy saving tricks, but I'm not sure if this is the right keyword / keyphrase. The goal of this question is not to get other people to do the research for me, but rather to find the right tools and usage of those tools for the job.
Keyword Research | | nickhoe0 -
Keyword Ranking
Soooooo, let's just say that I put a lot of keywords into the ranking tracker. Is there an easy way to reduce this list without having to go in word by word and pause or delete them? Like is there a bulk upload type of system? Thanks!
Keyword Research | | PGD20110