How to increase the traffic ?
-
Hi Everyone,
I am a bit a newbie in SEO and I read different articles and comments regarding the SEO but I am a bit stuck to get traffic through www.organicur.com.
It's a really new website build through Prestashop (1-2 month).
I used the tool keyword analysis to look after keywords not to competitive.
I used the on-page optimization of Seomoz until to have A for every pages and I have started to build backlinks.
But the traffic doesn't improve at all.
Does that mean my keywords are not relevant enough ? Do I need to wait and carry on the links building.
Do I need to go through PPC ?
Thanks a lot for your reply,
K
-
Hi,
Thanks. I know there is a competitor for organic pharmacy but just one compare for organic beauty products and less competitive as well. Perhaps, it wasn't a such great idea to target this one.
Thanks again,
K
-
Hi Karine,
One of the things that's most glaring after just spending a few minutes taking a look at the site is that the first piece of the title tag on the home page is 'organic pharmacy'. Quickly looking at the Google Keyword Tool, as a phrase match, 'organic pharmacy' receives approximately 2400 searches in the US monthly. I'd suggest that's fairly low given the types of keywords that would be relevant to you. Low search volume doesn't necessarily mean low competition, but in this case it does.
What's more surprising, is that 'organic pharmacy' appears to be a competitor. If that's a conscious move, I'm not sure if I would agree with that. Buy PPC ads on their name instead if you want to be showing up when someone does a search for their name. The CPC you will pay for that word will be much less than what you would pay for your head terms.
I'm a big proponent of PPC for a variety of reasons, so I'd recommend it, especially for a new website. Beyond driving qualified traffic to your site, it will give you a much better idea as to the real search volume taking place for your target keywords. You'll also be able to get an idea as to the conversion rate of the website on the whole, and for specific target keywords. Armed with the knowledge of your conversion rates, keyword search volume, and the percentage of clicks you can expect based on a given position based on the CTR curve (image attached), it can give you an idea as to the value of optimizing your site for specific keywords.
-
Hi Karim,
Thank you for the advises. I will continue the work
Karine
-
Hi Karine
New websites will take time to develop good rankings so do not be too surprised if you are not getting the volumes of search engine traffic you were expecting at such an early stage. Continue with your link building activities as this will have a positive impact on your rankings.
I have had a look at the competition around the phrase 'organic beauty products' which you have included in your homepage title tag and there are a lot of established websites competing for this term with decent PA and DA scores.
In terms of improving your on-page optimisation, the phrase 'organic beauty products' and 'organic pharmacy' which I am presuming are important for your website are not included anywhere in your homepage body content, which will make it difficult for your homepage to rank for them.
If you have the budget for PPC and the product margins/website conversion rate are strong enough to make it profitable I would recommend it. It can be a great tool for driving traffic whilst your organic presence is still growing but also for ongoing revenue generation as the PPC ads well by attracting a high proportion of clicks for relevant search terms.
On another note, make sure you are checking the search volumes on the keywords you are targeting. If there is limited search volume you will only see limited traffic even if you rank number 1 for the term.
Hope this helps
-
Hi Karine,
Here are a few ideas, obviously this is early days so there is a lot more than this to do.
Looking at the site I would say for your two main category pages you need more rich text content relevant to the product category. Using images like the homepage rotating images is fine but try to have the text parts as CSS text rather than images so that Google can read it, or at least a good descriptive alt text per image in this section.
Your page titles are too long, focus on the main product keyword, this should be fairly straight-forward, do product type - product name - sitebrand, keep them below 70 characters.
The site at the moment doesn't have a lot of products, but no doubt you will build that up. However, it is a competitive area, so rather than just going for less-competitive keywords using a keyword tool that everybody uses, think about your offering and why someone should visit your site rather than go elsewhere.
You really need to have in mind what your unique selling points are and who your target audience is, then create titles and content that are relevant. Segment your offering and target specific customer types and you'll naturally find less competitive (& long-tail) potential search terms.
Yes you need to continue link-building, but do read up on the various guides and posts here about what makes a good inbound link - Quality over quantity every time.
As a new site using PPC is not a bad route to drive initial traffic, you can set limits on how much you want to spend and your type of visitor will hopefully be loyal because of your great products and service and return again and again. However, once again be aware this is a competitive area so choose your keywords for your campaign carefully. Once again this is when knowing your market and audience helps you target the right keywords.
The point is coming into a mature market like organic care products is never going to be a quick success, you need to think about getting the word out through any channel you can, good luck.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How i can increase my page authority?
Hi, I have website and i want to increase my page authority. My website is latestdatabase.com I have making more backlinks but not good page authority so far. Please give me suggest.
Intermediate & Advanced SEO | | LatestMailingDatabase1 -
Does traffic for branded searches help a site rank for general terms?
A year or two ago we put up some websites which were specific to brands we own. Sure enough those sites (eg 'myBrand.com') started to rank pretty well for those brand terms eg 'mybrand curling tongs' (it's not curling tongs, btw, but you get the idea). We were getting a decent amount of traffic presumably from people who have bought or seen these products on our amazon/ebay stores. Before long, we see us starting to rank well for non branded searches eg 'curling tongs' even among decent competition. Next thing you know I'm getting told by the boss that we need to put up websites for all specific ranges, not just brands, because specificity is a bonus for ranking well. While there's probably a point that a site for MybrandCurlingTongs lends itself well to ranking for curling tongs, is there also an element that the branded searches we got (via making our brand known on amazon/ebay) helped the site gain recognition and authority? As such a new website about 'ionising hair dryers' would not rank well based on being specific, because it wouldn't be helped by a lot of branded traffic?
Intermediate & Advanced SEO | | HSDOnline2 -
Help, no organic traffic recovery after new site launch (it's been 6 months)!
I worked with a team of developers to launch a new site back in March. I was (and still am) in charge of SEO for the site, including combining 4 sites into 1. I made sure 301 redirects were in place to combine the sites and pretty much every SEO tactic I can think of to make sure the site would maintain rankings following launch. However, here we are 6 months later and YoY numbers are down -70% on average for organic traffic. Anyone mind taking a look at http://www.guestguidepublications.com and seeing if there's a glaring mistake I'm missing?!?!?! Thanks ahead of time!
Intermediate & Advanced SEO | | Annapurna-Digital1 -
My website is ranking well on most of keywords. How do I find more keywords in order to drive more traffic to my website?
I have a website which is ranking well on some good keywords ie generic and long tail. It is also ranking for some really competitive keywords. and now getting constant traffic. I want to increase organic traffic to my website. What are the best possible ways to do this? How to research more keywords and how to identify that they will really work? Please help, I am confused.
Intermediate & Advanced SEO | | rishi.ast0 -
Why isn't my uneven link flow among index pages causing uneven search traffic?
I'm working with a site that has millions of pages. The link flow through index pages is atrocious, such that for the letter A (for example) the index page A/1.html has a page authority of 25 and the next pages drop until A/70.html (the last index page listing pages that start with A) has a page authority of just 1. However, the pages linked to from the low page authority index pages (that is, the pages whose second letter is at the end of the alphabet) get just as much traffic as the pages linked to from A/1.html (the pages whose second letter is A or B). The site gets a lot of traffic and has a lot of pages, so this is not just a statistical biip. The evidence is overwhelming that the pages from the low authority index pages are getting just as much traffic as those getting traffic from the high authority index pages. Why is this? Should I "fix" the bad link flow problem if traffic patterns indicate there's no problem? Is this hurting me in some other way? Thanks
Intermediate & Advanced SEO | | GilReich0 -
Rankings and search traffic fell off a cliff
Hi Moz community, One of my clients has a beast of a website built in ASP.NET (which causes me problems cos I don't have much experience in that) It is a job-site that aggregates job opportunities from other job-sites and provides a job matching service by email etc. They used to have great presence on Google naturally for thousands of job searches. Since Penguin and Penguin 2.0 (I think) their traffic has fallen off a cliff. I have been doing some "off-page" experimentation, seeing if we can fix a lot of issues by re-sculpting their backlink profile (seeing as it was after penguin). but what I have found is that some pages respond to this off page work but some just do not at all, despite how we approach it, such as disavowing previous links building fresh new top quality content links with natural anchor text etc.... Which has lead me to the conclusion that the wider issue is on-page and potentially site structure. Unfortunately as it is ASP.NET I am not so comfortable diagnosing the issues. I think also some issues will be related to dupe content etc.... but I would LOVE to get some input from my learned Moz colleagues. The website is http://www.allthetopbananas.com/ - any tips on how to recover from this dramatic loss of traffic would be massively appreciated. Kind regards
Intermediate & Advanced SEO | | websearchseo0 -
Keywords Directing Traffic To Incorrect Pages
We're experiencing an issue where we have keywords directing traffic to incorrect child landing pages. For a generic example using fake product types, a keyword search for XL Widgets might send traffic to a child landing page for Commercial Widgets instead. In some cases, the keyword phrase might point a page for a child landing page for a completely different type of product (ex: a search for XL Widgets might direct traffic to XL Gadgets instead). It's tough to figure out exactly why this might be happening, since each page is clearly optimized for its respective keyword phrase (an XL Widgets page, a Commercial Widgets page, an XL Gadgets page, etc), yet one page ends up ranking for another page’s keyword, while the desired page is pushed out of the SERPs. We're also running into an issue where one keyword phrase is pointing traffic to three different child landing pages where none of the ranking pages are the page we've optimized for that keyword phrase, or the desired page we want to rank appears lower in the SERPs than the other two pages (ex: a search for XL Widgets shows XL Gadgets on the first SERP, Commercial Widgets on the second SERP, and then finally XL Widgets down on the third or fourth SERP). We suspect this may be happening because we have too many child landing pages that are targeting keyword terms that are too similar, which might be confusing the search engines. Can anyone offer some insight into why this may be happening, and what we could potentially do to help get the right pages ranking how we'd like?
Intermediate & Advanced SEO | | ShawnHerrick0 -
Sudden increase in number of indexed URLs. How ca I know what URLs these are?
We saw a spike in the total number of indexed URLs (17,000 to 165,000)--what would be the most efficient way to find out what the newly indexed URLs are?
Intermediate & Advanced SEO | | nicole.healthline0