What is the best way to handle small business site architecture?
-
I do allot of work for small businesses with around 15-20 total pages. What is the best site architecture? For example if its a landscaping website, should there be a services category page and pages under that (domain.com/services/lawn-mowing.html) or should it be flatter (domain.com/lawn-mowing.html) They offer about 10 different services.
-
I would personally go for the domain.com/lawn-mowing.html structure, less clicks to get to your information and easier from a crawl perspective, the extra category page seems like you would be having a page for a pages sake and you would just be burying your important content deeper in the site. Having a menu that has these ten services at the top level is much more efficient site architecture in my opinion. Obviously if it starts getting to much you would have to think about categories.
Remember you always want the minimal amount of links between the homepage and any other page on the site. For a small site you can have one level on your menu and provide relevant anchor text in the navigation on each page to the corresponding page. Obviously for any bigger site you would want to implement a pyramid structure to order the information efficiently.
-
If they offer 10 services I would use this URL: domain.com/lawn-mowing.html however you may want to link to it from a services page (domain.com/services.html ---> domain.com/lawn-mowing.html) here is a good WBF on internal linking : http://www.seomoz.org/blog/smarter-internal-linking-whiteboard-friday
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to best handle search landing pages - that don't exist
I have quite a bit of blog information that can be searched, which results in "pages" that don't actually live anywhere. These are scanned by Moz and appear as poor page quality for speed, etc. How do I get the service to either ignore all of these or is there a way to treat them as a real page with content? As there are quite a few generated over time, I'd like to be able to capture them somehow. Thanks.
On-Page Optimization | | amac70 -
On site issues after Magento 2 launch
We did a new site launch on Feb 7th this year - www.vesternet.com It changed from Magento 1 to Magento 2. We had some launch issues around SEO but now we've solved most every crawler issue in Moz reporting - according to Moz we're in better shape on-site than ever. But our organic search is just dropping daily - we expected a drop after launch then back to normal, but over 2 months on something just isn't right. A good example, on Google UK for keyword 'home automation' we've always been about position 10, but now we're out the top 50... Forget about off site for now - what's wrong with our site itself to have caused this? Can anyone help with insights please as this is killing our sales
On-Page Optimization | | dbsmtec1 -
Online classified ads site - duplicate content?
Hello, I was reading hobo s post on duplicate content. Our web is in the classified advertisement industry and our site is built up like this Homepage (last 200 ads) category 1(has the name we want to rank our homepage and around 350 ads) category 2 (around 100 ads) category 3 (around 60 ads) Now our homepage has 200 ads that also appear mostly in category 1 but also in others. We are ranking our homepage as 11 th now on Google. I'm worried a bit that the 200 ads on the homepage are not unique, because they will appear in one other category. Is this OK? Is this duplication? Should we do something? Issue is that we at first started ranking our homepage where all ads were, now there are too many so we show 200 latest on homepage and then they are split into category pages.
On-Page Optimization | | advertisingcloud0 -
Does anyone know of an api for on site SEO?
I have searched for one, but really cannot find one that fits my needs. I am looking at making an on site grader / service that will check pages and point out SEO problems. One that I have found that I like is seorch.eu but they do not have an api. I do not want to reinvent the wheel if I do not have to. Also, the api does not have to be free, or it does not even have to be an api, it can be a self hosted application too.
On-Page Optimization | | LesleyPaone0 -
Locating broken links on site?
Hey guys, I'm using Screaming Frog to help locate some broken links on a client's site and I've managed to pick up two. However, I can't seem to find whereabouts they're located on the site in order to fix them! Is there a way I can do this? Cheers!
On-Page Optimization | | Webrevolve0 -
What is the best way to integrate our blog into our ecommerce website?
Hi all, We run an eCommerce website at www.oursite.com plus a blog (including news / articles / reviews / how-to guides etc.) at blog.oursite.com (those aren't really our site URLs, BTW ;-). For SEO reasons previously discussed on here, and for ease of use for our customers / browsers, we now want to integrate the two more closely. This will mean: Our blog will move to www.oursite.com/blog We will try to feature the blog content in places where it is relevant to customers (so e.g. news and blog posts about shoes would appear on our shoes category page, a review of some Adidas XL1000 shoes would appear on the Adidas XL1000 shoes product page) The blog is currently run on a wordpress.com site, so we'll need a new CMS (or wordpress.org) to get more control of the data. My issues are that, although it's good from a users point of view, having blog articles appear in lots of different places on the site might cause issues with duplicate content from a search engine's point of view. Has anyone got any pointers on how to integrate the two in a way that will make most use of the good original content coming out of our blog, while not "watering it down" by spreading it around too much? Can anyone point to examples of shops that do this well? Is there any software (other than Wordpress) that people would recommend using? As always, any help greatly appreciated! Alex
On-Page Optimization | | reddogmusic0 -
Duplicate Content - Site Wide or Internet Wide?
Hello... I am creating a new website and i was wondering how you guys would define duplicate content? If my new site had the same page titles and descriptions as my existing site, would that be duplicate content? Or does duplicate content mean same titles and descriptions in the same site? I'm wondering if i can upload the same database (with page titles and descriptions and alt tags) to my new site or if that would be looked at as duplicate... Thanks
On-Page Optimization | | Prime850 -
How to best use our blog posts for SEO?
My company recently created a WordPress hosted blog. It is hosted completely separate from our company site. The primary domain for the blog is blog.mydomainname.com, but we immediately created a folder within our company website for www.mydomainname.com/blog that has a reverse proxy to the blog itself. I'm curious though if we should consider taking the content from the blog posts and re-creating that within our company website as well? The blog posts are very good SEO rich content, and we always struggle to find new content to put on our company website as it is already. Would like to get some folks thoughts on this. Thanks!
On-Page Optimization | | KHCreative0