Guest Blogging as an Agency
-
Hi,
I have the following problem regarding guest blogging.
When sending out the pitch one can utilise the client's email so it appears coming from the business/client itself rather than an SEO agency.
However the problem that I am facing is what author bio to use.
Is it good to sign the posts as the internal SEO agency copywriters, as the client or I have found some suggesting to create a fake persona.
If the client or client staff as the author bio is not a solution what is the best way?
I hope my question is not confusing but this would really help me out.
Thanks in advance
Kind Regards,
Conrad
-
Thanks Simon this is a great way to pitch.
-
The goal is to create content and links...
Getting thougth leadership in the subject without having a face/person is a bit challenging. In fact that is my issue of not being able to show a person behind an article. Making options for bio difficult.
-
What the goal here? Are you guest blogging just to get the link, or is the guest article also being used to promote the domain knowledge/authority of the business ("Thought leadership" is one phrase that gets thrown around!), attract prospects or possible employees etc?
Depending on what the goals are, you might want to establish a real contact in the business so that they can respond/handle enquiries.
-
Myself, I usually create another email address that doesn't mention the client nor the agency. From there I send my pitch for the link saying I represent a client that is in the X business and would like to link through high quality content on the target site.
From that respect, if you are putting in an Author Bio you could use a premade bio or your own bio that again doesn't have to mention client or agency.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Sitewide links from blogs we sponsor - A Bad Thing?
We sponsor a few blogs in our niche. As part of the sponsorship, they include an advert on the RHS or LHS of the blog page. Links are dofollow and are sitewide. Should I be concerned? Should I be asking for a nofollow instead, if possible? I've recently disavowed links and am waiting to see what happens with this - hopefully there's a Penguin update soon - but I wondered if the blog links were part of the problem.
Link Building | | Coraltoes770 -
Blog links: Going out or staying in?
I am a wedding photographer and have a "Venues" page on my website. Am I better associating the links to the venue's actual website or to a blog post featuring a wedding I did there? (PS: In the blog post there will be a post aiming at the venue's website.) Thanks!
Link Building | | IoanSaid0 -
Article Writing / Guest Post
Hi, What are the advantage of posting an article / Guest post which Doesn't have any links to my website (Just the name of my website) Links are no follow Links are do follow In advantages, I am talking mainly about SEO benefits and not referral traffic.
Link Building | | adiez12340 -
What are the best guest blog sites around?
Im not talking outreach software or anything like that but more along the same lines of myblogguest. Id like to know which ones you have actually used and your opinion, there are tons of them out there but most are spammy cr+p
Link Building | | therealmarkhall0 -
About Paying 300$ to "Best of The Web Blogs" Directory
Am Planning to pay 300$ to http://blogs.botw.org/ a seomoz recommended directory to get my website listed there plz suggest if this is a wise decision from SEO perspective or not thanks in advance
Link Building | | ksbnok0 -
Re april 5th post on over optimization - need clarification blogging
I mainly do content creation for clients .e.g. site and blog on word press - then link the blogs to the related static page. I have been just linking to the static page using keywords that match the title tag keywords. Is that correct?
Link Building | | Doug_Hay0 -
Should we BackLink to Guest Post ?
Hi, I have been actively doing guest blogging for last few weeks . But the page authority , moz Rank and moz Trust of my guest posts appear 0 as those posts have their own pages on blogs with snippets of posts on home page. I wanted to ask if i should backlink to my guest posts to increase the authority, mR and mT of pages. Those posts are already appearing as backlinks in webmaster tools but if i backlink to my posts to increase mR and mT, then will it also increase the juice passed by backlinks in those posts to landing pages on my site ? Thanks,
Link Building | | shaz_lhr0 -
Linkbuilding TO Your Guest Blog Post?
Hypothetical situation: You write a guest blog post for a popular blog about your niche topic. The post is a hit and sends you visitors, leads, and social media followers. Would you consider running a linkbuilding campaign to the blog post in order to help it rank better for its target keyword(s), given that the post has proven to convert successfully, despite the fact that the post is on a domain other than your own?
Link Building | | AnthonyMangia0