Any providers offering a/b testing using JS callbacks?
-
Hi all,
I am looking to test the impact of buy button wording on conversion rate. The website in question has a few thousand products on non-dynamic URLs.
The common a/b testing products on the market restrict tests to a single URL, or you have to enter all the URLs being tested which isn't practical.
Ideal Solution
What I'd really like to do is:
-
use the provider's web app to configure an experiment with a name and a description of the variations;
-
use some JS code to run the experiment with a callback to carry out the variation.
This would allow me to easily put this code on the product details page template.
I've written example code below for how this would look. When the experiment is run, the provider's framework would a) tell my code what variation to run, and b) handle the measuring of conversion rate.
Questions
-
Are there any providers which work like this?
-
Is there an alternative solution on the market?
-
If there isn't someone already doing this, would it be useful to anyone else?
Joel
// Loads the provider's framework.
// Setting the experiment to run when doc is ready.
// Assumes jQuery environment. -
-
Hi John,
Thanks for that - I've checked them out.
You can test multiple pages using a Javascript condition. Here's the link for reference:
http://support.optimizely.com/customer/portal/articles/463869-how-can-i-run-an-experiment-on-a-group-of-pages-not-easily-captured-by-a-url-match-
And it looks like you can use Javascript in the variation editor:
http://support.optimizely.com/customer/portal/articles/452856-what-does-%22edit-code%22-do-
Joel
-
The A/B testing provider I prefer is Optimizely. You can do this all within their interface. Their support is fantastic so if you have issues they can help you resolve them quickly, even if it's just help on how to set up a particular test.
They also have a 30-day trial and you can test out their editor on the spot without installing anything to see how it works, just by entering your URL on their home page.
-
Sweet glad it worked out.
-
Looks like it will do the job nicely. Here's the relevant links for anyone with a similar question:
http://visualwebsiteoptimizer.com/knowledge/how-to-create-an-ab-or-multivariate-test/
http://visualwebsiteoptimizer.com/knowledge/how-do-i-run-a-test-on-multiple-pages/
Joel
-
Hi Donnie,
Thanks for the recommend - I have signed up for their trial but at first glance it still suffers from the fact that you have to specify a ton of URLs.
I'll look into it more and report back.
Joel
-
Pretty sure http://visualwebsiteoptimizer.com lets you do all that and they will give you a 30 day trial.. Try it out : )
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What are the best practices for server-side A/B testing?
When performing a full-site server-side A/B test, what best practices should you follow to ensure that you're: not cloaking or at least not being shady only showing Google (and other search engines) the version you want them to see (i.e. not the test pages) Thanks in advance!
Conversion Rate Optimization | | vsem0 -
Server-Side A/B Testing - Okay for SEO?
Hey Moz Community! I've been digging into the differences between server-side testing and client-side testing and had a generic question. Is it safe to run server-side A/B testing? For example, if I want to Split Test the home page of a site and show 50% of my traffic one home page, and show 50% of my traffic a completely different (read: new template, new content, new CTAs, etc) home page, are there any implications to SEO and organic search? I've spent about five hour researching and from what I can find A/B testing is acceptable as long as you don't show Googlebot different content or run A/B tests on Googlebot. Matt Cutts, head of Webspam at Google, has stated that A/B testing does not impact search rankings. "A/B or split testing or other forms of testing web sites is okay by Google as long as you don't test GoogleBot or don't treat GoogleBot differently." The biggest concerns for SEO cloaking, so from my understanding, for server-side testing, you'd need to do user-agent based redirection so that Googlebot (or any search bot) gets the normal version of the home page. The bots shouldn't be part of the test. Technically that is cloaking, but intention-wise, we're not trying to be sneaky. I've also read through this article about experimentation from Google developers here. Am I missing anything here or is there a definitive answer? If we serve a “B” as a different site for user testing, just exclude google bot by user-agent and we’re good? THANKS!
Conversion Rate Optimization | | andrewmeyer0 -
Has anyone ever used Adwords' Forwarding Numbers as a Call Tracking Service?
Hi, I was taking over a client's Adwords account from a previous agency. It appears the former agency added the Google Forwarding Number (for call tracking on call extensions) and added it to the client's website. Therefore, if anyone calls that number from the website, it would register within Adwords (just not as a conversion but as a click under "call extensions") The problem: you can't filter by phone number (the same number calling +1 would indicate spam) you can filter by device (so tablet / computer) can be considered spam generally. Questions: Anyone ever used this before? Your thoughts? Does anyone know if there is spam coming from mobile devices now-a-days? Please tell me what I'm missing. Any advice / anyone else seen this / done this? Thanks Moz Community, Cole
Conversion Rate Optimization | | ColeLusby0 -
Where I can place a banner/message in my site telling I have a new website?
Where I should place a banner or a message in my old site to tell user that I have a new website? Thanks in advance!
Conversion Rate Optimization | | esiow20130 -
Checkout abandonment fix w/ Shopify?
Hey everybody. I run a digital product site on Shopify. Just wondering if anyone has any experience with on page fixes for checkout abandonment? On my site... 31% of people add to cart & never get to checkout. 66% of people reaching checkout abandon their checkouts. Obviously a lot of sales are flying out the window. Any advice would be greatly appreciated!
Conversion Rate Optimization | | PedroAndJobu0 -
A/B Testing. What do you use?
About to do some A/B testing (conversion improvement) for multiple clients. There are so many solutions out there. Does anyone have any suggestions. A/B testing will be done for both SEO & PPC Campaigns.
Conversion Rate Optimization | | waqid0 -
How can I improve my Adsense CTR / CPC?
Here's one page where my Ads' setup can be seen: http://www.gameseducativos.com/guarda-do-zoologico/quebra-cabecas
Conversion Rate Optimization | | rpedri0 -
Related/Recommended Products Engine
We have an e-commerce site which does not have this functionality. Does anyone have any recommendations for a solution to provide this functionality? Many thanks
Conversion Rate Optimization | | WAWKA0