SEO and Affiliate Links
-
Hello,
We run a travel related website and we started to run our own affilate newtwork to promote the sales of our products.
At the moment the affilate links pont to a spacific affilate url in order to tack conversions :
I'm wondering how is the best way to run a private affilate programm considering SEO:
Is there a way yo benefit from those links ?
What are the best strategies to do this?
If yes, Is there any benefit from redirecting 301 those links to the original page (the one accesible to google and the one we want to rank for) or is it better to use a king of canonical method.
Thanks a lot for sharing you experiences , giving your opinion and indicate resources.
Best Regards
Daria
-
Any update on this so far Daria?
-
Thanks for all your good Suggestions. I will do more research now that I have little bit more information on the subject and be back soon.
I hope you will still be around.
-
You can track any type of link you like. Google is good at detecting affiliate links built in common formats or run through big networks. However there are plenty of links around that are part of an affiliate program and totally undetectable by algorithmic means.
One example: I've previously written scripts to track referred sales from the referring domain. No tracking URL was used.
If I was building an affiliate program with the SEO benefit of the links in mind I'd probably use (or at least offer) a method like that. There is also another trick that I've seen used in the travel sector quite heavily using malformed URLs which I think it slightly more theoretically traceable, but seems to work just fine.
Even simpler I would suggest that most forms that don't go through a known network and don't use an obvious form like &aff_id=xxx or &affiliate=xxx will probably count.
I'd imagine that doing such is pretty much a textbook example of a paid link. You'd need to consider that and be sure you were happy with such risk. Either way I would strongly disagree with the other comments that affiliate links don't count. I'd also question the suggestion that affiliates will always nofollow as well.
More pressing I would consider whether you are possibly causing a duplicate content issue with your URL structure.
If abcweb.com/affiliate1/nameqaz and abcweb.com/affiliate2/nameqaz both point to the same page and there is no 301 or canonical in place then you could end up with multiple versions of the same page indexed. I'd opt for a 301 if you are stuck with that structure which would also help direct the link equity if that is your concern.
Better still I'd pass one (or more) get vars and have these ignored through webmaster tools. If you were using abcweb.com/nameqaz?rand=111 & abcweb.com/nameqaz?rand=222 and had ?rand ignored in webmaster tools that would solve a couple of issues.
I'm not endorsing everything above as a great tactic for every project. However it is all correct.
-
As Gamer07 said, Google is pretty good at detecting these, so many the affiliate links themselves should not give much SEO benefit. However incorrect implementation could lead to issues with duplicate content.
If you are going to send your affiliate links through a different directory than the main page - such as /affiliate/ then you should make sure that you block this directory with robots.txt - as an extra precaution I would add canonical URLs to the page since you cannot guarantee all incoming links will be no-followed.
Personally, I think the best method would be to use the one main page that you direct both visitors and affiliates to and then add a hashtag (#) to the URL for affiliates and include their affiliate ID after that.
- Edited portion of last paragraph (left out a word) and corrected spelling error
-
As far as I know, Google is pretty good at detecting affiliate links and most affiliate marketers add "nofollow" to those links anyway. So you won't receive any link juice with those affiliate links.
I see some of the affiliate programs prefer to use seperate domains for affiliate links and then some others use their own domain name.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Looking for a way to crawl and test validity of affiliate links at scale. Ideas?
Hey all, I'm on the hunt for a service that will crawl our affiliate links and let us know when they return an error. I need to know that the last URL in the chain is returning a 200 over thousands of pages and links on a continual basis. The hitch is that most crawlers like Screaming Frog will return all of our links as working because it's only testing the first step, and this really requires a cloud solution anyway. Anyone happen to know of something? Edit for clarity's sake: I need something to check entire redirect chains in bulk that isn't a Wordpress plugin, isn't a website where you plug in a URL and it cuts you off after the first 100 results, and has the ability to crawl the site and provide reporting on a continual basis. Bi75jku
Affiliate Marketing | | BradsDeals0 -
Comparison of affiliate marketing programs
Looking for a comparison of major affiliate marketing programs (Amazon Associates vs Commission Junction). Can someone point me in the right direction?
Affiliate Marketing | | nicole.healthline0 -
SEO Implications For a Technical Functionality Fix
Our Magento based affiliate extension is not working, due to a conflict with the Varnish caching system. Varnish has a known bug which does not allow multiple cookies to be set. Our workaround involves redirecting any request with the affiliate tracking parameter to the HTTPS version of the site. Varnish does not run on HTTPs and therefore our affiliate cookie will be set. Note: the main content of our site runs on HTTP. My SEO concern is how to handle this for the search engines. We have a few things to consider: Redirect: Should we use a 301 or 302? Canonical: It seems to make sense to include a canonical on the HTTP version of the site without the affiliate tracking parameter - right? Robots Meta Tags: "noindex, follow" or "index, follow" Am I missing something? Thanks for your time and consideration!
Affiliate Marketing | | 19prince0 -
Which is the Best Affiliate Marketing Platform in Australia?
We have 1 eCommerce website (www.bannerbuzz.com.au) for printing products like banners, signs, banner stands, teardrop flags and more... We want to start affiliate marketing for our products with CPA model. So, Do anyone have a good experience with Australian affiliate marketing platform. We are having shareasale account for our USA based website, But Shareasale is not that much aggressive in Australia. So we want to finalize 1 platform for affiliate marketing which can have good strength of advertisers and reputation. Thanks,
Affiliate Marketing | | CommercePundit0 -
Redirect to Affiliate script via htacces - Is that risky?
Hi, We are offering an affiliate programme to publishers. The problem is that the links to the Affiliate Script are very user-UNfriendly (something like http://scripts.affiliateprogramme....../..../....) I would like to give them a simple url: www.website.com/PublishersPage And then redirect this via HTACCESS to the script link (which would then send them back to us). Would that be a problem for SEO? for Google? Thank you for your help.
Affiliate Marketing | | goodoil0 -
Affiliate code in urls? affiliate link landing pages?
Is it considered a good or bad practice to have the affiliate code present in your affiliate link url's ? (as opposed to disguising them with something like phpbay) Does the general public not scour the hover-over url's of links they click? Also, is there any way of keeping customers on site when they click affiliate links? (via frames or something more modern) Or is that frowned upon by advertisers?
Affiliate Marketing | | Mozzin0 -
Two Tier Internet, Bad Blogs and One page Affiliate Sites
Hi, I start a post on a popular internet marketing forum about how bad blogs - (i.e. the ones with one posts of over optimise spun garbage) - and the one page affiliate sites - trying to sell you something... (you know the ones) - were REALLY starting to annoy me and if/when something would be done by ISP's or Anyone really. Obviously google is aware of the issue with trying to push Google Plus to crowd source better search results. But with more and more sites popping up telling people how they can make money from having a niche website/page with adwords on it aren't we fast moving to a two tier internet.... How websites/pages exist purely to game search engines.... and will they ever disappear.... Sorry mini rant..... might even get some ideas for a blog post 😛 (not on a bad blog before anyone says anything)
Affiliate Marketing | | JohnW-UK0 -
Big Affiliate Site vs. Small In House Software For Link Value
Hi, I have a client who sells consumer products and is interested in affiliate advertising. Of course, they can get set up with something like CJ.com. They are also interested in possibly using some third party software to take their affiliate effort in house and be able to offer publishers simple urls. The idea is that this might help the link profile for SEO as well. Here are my questions: Does anybody have any experience with the complication level associated with third-party software for link value path? So, relative pluses and minuses. Can anyone recommend an affiiate software that is reliable and easy to use? Any opinion on one big site to go with... CJ, GAN, someone else? Thanks!
Affiliate Marketing | | 945010