Incorrect name on search result

[neildomain]

Hi,

While auditing the website for a new client that i inherited just noticed that when i search for 'hyundai roswell georgia' on Google the dealership name appearing on Google search result is incorrect. The name of the business is Rick Case Hyundai. However, it appears as Rick Case Honda(see attached screenshot). Any recommendation on how to fix this and why is this happening?

Regards

Neil

azJCR.png

[neildomain]

Hi Nakul,

NOODP tag was added months ago as we have seen such instances earlier with other clients in the same niche.

[NakulGoyal]

I second what Brent said. It is your YDIR listing. The domain is 301'd to a sub-folder of your website.

I don't know if it's just me, but I have a strong feeling that this is coming off your ODP listing, but then you have the noodp. How long have you had the NOODP in your meta ?

[RebekahMay]

I see you have noodp in the title tags, and as you said it has been there awhile, so I would assume that would have been updated by now.  It could just be taking a particularly long time to update.

Another guess is that it may be due to the main site's title at rickcase.com.  The title is 145 characters long:

Rick Case Automotive Group | Leading auto dealers for Acura, Audi, Honda, Hyundai, Mazda and Mitsubishi models at Ohio, Georgia and South Florida

It also includes the word Honda.  Occasionally Google will rewrite titles based on what they feel is more relevant.

Here is a post on SEOMoz about Google changing long title tags:

http://www.seomoz.org/blog/long-title-tags

Here is also a short post on Webmaster world:

http://www.seroundtable.com/archives/023139.html

[neildomain]

Thanks Brent. The noodp meta was part of the standard setup. I'll add the Noydir to it and wait to see if it helps resolve the issue.

[neildomain]

Hi Marie,

The meta name for noodp was added months ago as part of our standard setup. However, the problem still remains.

[Copstead]

They are pulling that information from Dmoz.org.  (http://www.dmoz.org/search?q=rick+case+honda)

To fix this you will want to add the meta robots that Marie suggested, but I would also include the Yahoo Directory code as well.

name="robots" content="noodp,noydir">

[CMC-SD]

I suspect this is a flaw in the title generating algo they've recently implemented. Honda doesn't appear anywhere in the code, so perhaps Google thinks Hyundai and Honda are synonyms?

My only other explanation would be that the title tag used to say "Honda" and Google hasn't crawled the corrected version yet.

[MarieHaynes]

It's likely because of this DMOZ listing:

http://www.dmoz.org/search?q=rick+case+honda

Sometimes Google grabs the DMOZ title instead of your page title.  To stop that, just insert this code in your head:

(It stands for no open directory project).