On page report card instances of key terms in the body - I can't find them all

[jez000]

Hi guys,

I'm using the on-page report card for a particular page which is returning 22 instances of my term, however when I check the source of the page, I can only find 6 instances across the whole page, let alone the body.

The site is www.sportsbet.com.au, and the term "horse racing".

I'm sure I'm missing something, would appreciate any explanation for this apparent discrepancy.

Cheers, Jez

[jez000]

Hey Moosa,

Thanks for replying - I've found 6 instances of "horse racing" across the entire page, but agree that it might be also counting instances of "horse" and "racing" separately.

Thanks for your help

Cheers, Jez

[MoosaHemani]

I am not exactly sure but I guess its counting the word available in all parts of the page that includes header, sidebar, footer and more...

Also, it’s not only about exact keyword but if you are using the term with other words then it is also countable.

Hope this helps!