Keyword Question: How to Target my Niche
-
Hello,
I'm a health coach helping people with multiple sclerosis. Here's my website:
bobweikel(dot)com
What do you think the top 4 local keywords would be for my niche? I'm in Boise ID.
I'm thinking
MS Boise
MS Boise Idaho
Multiple Sclerosis Boise
Multiple Sclerosis Boise Idaho
With your intuition, do you think these are valuable keywords for a coaching site? Also, can you think of any other keywords? I want this 100% white hat.
-
Sorry for the very late response, I was traveling and busy in office once I got back, thanks to penguins, pandas and the rest of the zoo.
To answer the second part of your question the keywords need to be revised accordingly. I would focus on NLP therapy, NLP Practitioner, NLP life coaching as primary seed keywords. For MS related keywords it would be best to focus on lifestyle for MS keywords.
And yes, the title goes well with your service, though its longer than 65 characters.
-
Sangeeta,
Thank you. That makes sense. A possible title is
NLP Health Coach | MS Treatment Center & Therapy, Multiple Sclerosis, Boise Idaho
Except that my services are not at a center, they're at my office, and I don't do therapy, it's more like life coaching than therapy.
Your thoughts?
-
Hi Bob,
I would not go with anyone of these keywords. You need people looking for treatment to come you your website. That way they will convert better. So even if the search numbers are few, your primary keyword should be
MS Treatment Boise
multiple sclerosis treatment Boise
MS treatment center Boise
multiple sclerosis treatment center Boise
MS therapy Boise
Multiple sclerosis therapy Boise
We have tried this and with good results; if you do not append the city name you can add geo metatags for the best local results.
However your website is more geared towards NLP. There are almost nil searches for NLP and MS together.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Geo-target .ag domain?
Hi Guys, We are looking to purchase a .ag domain for a agriculture website, we want to target two countries Australia (primary) and United States. So the main site e.g. www.farming.ag (will target Australia) While the www.farming.ag/us/ sub-folder will target the United States From my understanding through after reading this: https://www.name.com/domains/ag .ag is for countries Antigua and Barbuda. So i was wondering can you even geo-target to Aus or even the sub-folder to United States in search console? Any advice would be very much appreciated! Cheers.
Intermediate & Advanced SEO | | bridhard80 -
My homepage ranks but not my target page.
Hello, I have an issue with one my pages. I have a page about "Bike tours in France+ exclusively that has been existing for almost 8 years. Since day 1 I changed the web address a few times but I have the necessary redirect (actually only 1). I can't find this page (pretty much since day 1) on the keyword "Bike tours France" and I am wondering why ? However, I can find my homepage rank on "Bike tours France" even though it doesn't only talk about "Bike tours in France" instead of my page which is only about "Bike tours in France". I am wondering why only my homepage shows and not the other one. For information, I have about 30 % of my external links that say Bike tours France and that go to my homepage because when I started my website I was only doing "Bike tours in France" Could google say we don't care about your page about "Bike tours in France" because you got so many links to your page with the keywords "Bike tours France" and could it be why I don't see it rank. However, it is index but doesn't show up in search results ? Or could it be the fact that made many content changes over the years on this page and that google is saying I will rank you but it will take years because of so many changes. What can I do to make my page about "Bike tours in France" appear in search results for the keyword "Bike tours in France". Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
Why does our main keyword keep dropping?
Hey Guys, We've seen an alarming drop in our main keyword for our website. Our biggest driver of traffic has always been the search term 'gifts for men' which we commanded the top spot for a while, but have always been in the top 4 for. Recently (in the last 3-4 months) we dropped to 6 and as of last night we dropped down to 9th. We still rank number 2 for 'gift ideas for men'. Both search terms point to this page: GIfts For Men Nothing onsite or technically has changed, and there is consistently new content in the form of products being added almost daily. We hit a manual action back in October of last year and I'm concerned that the toxic links (that we didn't create mind you) we disavowed may have been unnaturally boosting this page and now we're dropping significantly because they're gone. Any ideas on how we can curb this concerning trend? Thanks a lot
Intermediate & Advanced SEO | | TheGreatestGoat0 -
"Null" appearing as top keyword in "Content Keywords" under Google index in Google Search Console
Hi, "Null" is appearing as top keyword in Google search console > Google Index > Content Keywords for our site http://goo.gl/cKaQ4K . We do not use "null" as keyword on site. We are not able to find why Google is treating "null" as a keyword for our site. Is anyone facing such issue. Thanks & Regards
Intermediate & Advanced SEO | | vivekrathore0 -
SEOMoz Keyword Ranking Accuracy
Getting some mixed message on this. Is the keyword ranking informational available in SEOMoz based on the data in Mozscape or based on live Google data? Reason I ask is that my ranking for "crown moulding" for www.worldofmoulding differs: Based on the today's scan my www.worldofmoulding.com ranks in position 40 in Google. Based on a manual check with cleared out cache no local setting ... the site is 4th spot Running a third party check using "Advanced Web Ranking" tool it comes up in 9th spot, but they count the local business SERPs in which case it matches my manual search. It seems that SEOMoz is not in line with actual ranking. Any suggestion for what can be used to accurately asses SERP placement for terms?
Intermediate & Advanced SEO | | VanadiumInteractive0 -
Anchor text questions - What are your thoughts?
Hi, I want to talk about anchor text and the effect it has on search engines (Good & Bad). Here is a fictitious example we can talk about: www.supercoolrunningsneakers.com Title Tag: Running Sneakers - The Super Trendy Running Trainers Keywords targeted: Running Sneakers, Running Trainers How would you vary your anchor text to target these terms? If you had 50 unique articles to play with how would you vary the anchor text using the articles? Would you push 25 articles at 'Running Sneakers' and the other 25 at 'Running Trainers' or would you link some articles using the domain name anchor text? Q: I'm guessing running 50 articles using anchor text 'Running Sneakers' would benefit the SERP's moe for that term then mixing it up with say 'Running Sneakers', 'Running Trainers' & 'Domain Name Links'. Cheers
Intermediate & Advanced SEO | | activitysuper0 -
Site Structure Question
Hi All, Got a question about site structure, I currently have a website where everything is hosted on the root of the domain. See example below: site.com/men site.com/men-shorts site.com/men-shorts-[product name] I want to change the structure to site.com/men/shorts/[product-name] I have asked a couple of SEOs and some agree with me that the structure needs to be changed and some say that as long as I dictate the structure with internal links and breadcrumbs the URL structure doesn't matter... What do you guys think? Many thanks, Carlos
Intermediate & Advanced SEO | | Carlos-R0 -
Another deduplication question.
Where an existing website has duplicate content issues - specifically the www. and non-www. type; what is the most effective way to inform the searchers and spiders that there is only one page? I have a site where the ecommerce software (Shopfitter 4) allows a fair bit of meta data to be inserted into each product page but I am uncertain, after a couple of attempts to deduplicate some pages, which is the most effective way to ensure that the www related duplication is eliminated sitewide - there is such a solution. I have to own up to having looked at ,htaccess 301 redirects webmaster tools and become increasingly bamboozled by the conflicting advice as to which is the most effective way or combination to get rid of this problem. too olod to learn new tricks I reckon 😉 Your help and clarification would be appreciated as this may help head off more fruitless work.
Intermediate & Advanced SEO | | SkiBum0