Best Keywords for my local niche
-
Hello,
I'm a health coach helping people with multiple sclerosis. Here's my website:
bobweikel(dot)com
What do you think the top 4 local keywords would be for my niche? I'm in Boise ID.
I'm thinking
MS Boise
MS Boise Idaho
Multiple Sclerosis Boise
Multiple Sclerosis Boise Idaho
With your intuition, do you think these are valuable keywords for a coaching site? Also, can you think of any other keywords? I want this 100% white hat (no cloaking, for instance)
-
Terrific, Bob! So glad to be of help. Ventures like yours deserve big success!
-
Hi Miriam,
What a thoughtful and detailed response. Not only does that get me started on this MS coach path, but it answers a question I've been having on how to do local keyword research.
I will do some heavy research and come up with my terms.
Thanks again!
-
Hi Bob,
First, I would like to say that I applaud your business. MS is such a tough condition and it's wonderful that you are helping people with this!
Are the 4 terms you've listed based on keyword research, or are they the product of brainstorming? I definitely recommend that step number one for you be using a keyword research tool. Google's free Adwords keyword tool is a good place to start. However, it's important to understand that neither this tool nor any other will provide you with accurate estimates of geographic terms. When doing keyword research for Local SEO, you want to search for product, service and topic terms, without any geographic words appended to them. Then, you can take your list of found keyword phrases and add your geo terms back in.
What I feel is missing from your list of 4 terms is you. People looking for 'MS' or 'Multiple Sclerosis' may have many intents...they may be doing research for symptoms, looking for a doctor or, simply, a definition. What you are offering people is a service for people with MS. This clarification is missing from your keyword phrases, and while you may eventually target these broader terms by narrowing the competition down to Boise, your core pages like your homepage, contact page and about me page are going to need to be optimized for who you are and what you offer.
Let's look up 'health coach'. And let's compare it to 'personal trainer' or 'lifestyle coach'...these are terms I've heard lots of time, though you'll have to let me know if they are accurate descriptors of your business. The Google KW tool says:
Health Coach 40,500
Personal Trainer 673,000
Lifestyle Coach 2,400
So, 'health coach' looks like a good strong term, and while not as searched-for as 'personal trainer', if it is more accurate for your profession, it looks like a good term to go on.
Now, let's see if there is anything more utterly specific to being a 'ms health coach' or 'multiple sclerosis health coach':
ms health coach 91
multiple sclerosis health coach 0
So, there is a small amount of traffic for the first term, and you can certainly put it on the list because it does describe exactly what you do. Let's look at the list to see if any other terms look good:
living with ms 8,100
ms diet 6,600
ms support groups 1,900
Perhaps these are things you can help people with? These may not be the perfect words for you, but if they were a good match, you could start to form title tags like:
Living With MS To Your Fullest, With Boise MS Coach Bob Weikel
or
MS Support Groups in Boise led by MS Coach Bob Weikel
Brainstorming other ideas, I'm coming up with further terms:
multiple sclerosis coach 46
multiple sclerosis therapy 18,100
ms coach 4,400
multiple sclerosis help 4,400
multiple sclerosis program 1,300
Could be some gems for you in there. In fact, MS Coach looks like it could be a very clear term for you, but I'm less certain when I look at results for that search. One is from the MSAA's life coaching program, but others are about sports coaches and women coaches. So that needs to be investigated further.
At any rate, these are just some ideas to get you started. I would recommend that you make a list of every possible term you can think of associated with your profession, plug it into a keyword tool, and see what you get. And remember, do your research without geo terms. Add them later. These terms can include city names, county names, regional names, state names, neighborhood names and zip codes. Here is a nice, free tool I came across recently that helps you determine top geo terms for you region:
http://www.localmarketingsource.com/local-keyword-research-tool/
It's going to be very important that you handle the Local SEO of your website correctly, so that you are making it really clear where you are, who you are and what you do.
Hope my thoughts are helpful to you, and good luck in the wonderful work you are doing!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Related Keywords: How many separate pages?
We have an attorney website. There is a practice area that our research shows many different 2-4 word length keyword queries for. The keywords are all very different, but they end up in the same kind of legal action. We're wondering whether we should write many different pages, perhaps 10, to cover all the basic different keyword categories, or whether we should just write a few pages. In the latter situation, many of the target key words would be mentioned in the text, but wouldn't get placement in a url or title tags. One basic problem is that since the keyword queries are made up of different words, but result in the same kind of legal action and applicable law, the content of the pages might be similar with the only difference being a paragraph that speaks to that specific key word. The rest of the content would be quite similar among the pages, i.e. "here is the law that applies, contact us." Also, some of the keywords, like the name of the law, would have to be repeated on all the pages.
Intermediate & Advanced SEO | | RFfed90 -
Long tail there are no long tail keywords....
Hi I am struggling trying to optimise product pages for a product area which doesn't have a lot of specific longtail product related searches. It's 'Lockers' I have more specific sub-category pages which drill down such as - Wire Mesh Lockers Charging Lockers Laptop Lockers Just to name a few, but to drill down more to product names doesn't offer much. Or, in some cases the products are so similar they focus on similar keywords, for example '2 tier metal lockers' applies to loads of different products. Do I do the best I can with product titles, then focus on sub-categories? Love to hear thoughts 🙂
Intermediate & Advanced SEO | | BeckyKey0 -
Multiply List of Keywords | Tools?
Hi guys, I was wondering does anyone know of any tools which you can had a large list of seed keywords and it will find related keywords per seed keyword. I know scrapebox, ultimate niche finder can do this, but was wondering if there was anything else in the market to checkout? Cheers.
Intermediate & Advanced SEO | | jayoliverwright0 -
How to perform keyword research for Innovative products?
Hi Mozzers, I am doing an SEO audit for a new client that has an innovative product in the shoe industry. The terms he uses to qualify his shoes don't get searched that much. Digging in into his google analytics I found some potential kws that has a small amount of traffic that he is already ranking for. So my question is how should I conduct my kw research for an innovative product that is new to the market and no competitors to analyze from? Thanks for providing any tips and/or suggestions!
Intermediate & Advanced SEO | | Ideas-Money-Art0 -
H1 tags and keywords for subpages, is it best practice to reuse the keywords?
So let's say I have a parent page for shoes, and I have subpages for dress shoes, work shoes, play shoes, then inside each of those pages I have dress shoe cleaning, dress shoe repair, same for work and play shoes. Would it be ok to use h1 tags like this: Shoes > Dress Shoes > Dress Shoe Cleaning Dress Shoe Repair Work Shoes > Work Shoe Cleaning Work Shoe Repair Play Shoes > Play Shoe Cleaning Play Shoe Repair Would these be considered duplicate h1 tags since cleaning and repair are used for each subpage? In certain niche companies, it's rather difficult to use synonyms for keywords. Or is it ok to just keep things simple and use Shoes > Dress Shoes > Cleaning and so on? Especially since we have urls and breadcrumbs that are structured nicely using keywords, for this example both breadcrumbs and urls read like sitename.com/shoes/dress-shoes/cleaning. Any advice?
Intermediate & Advanced SEO | | Deacyde0 -
Best strategy for images filenames?
Hi community! For this case, which would be the best strategy for image filenames? This is a funiture company, with its own brand. What they sell is what they have created and designed Let's think on a kitchen. And we have a page we want to rank for the primary Kw "modern kitchen", and secondaries "white modern kitchen", "modern minimalist kitchen", "modern kitchen designs". Would you use the brand name in the filenames? I mean:
Intermediate & Advanced SEO | | teconsite
---------- white-modern-kitchen-brandname.jpg
---------- modern-minimalist-kitchen-brandname.jpg
---------- modern-kitchen-brandname.jpg Would you use just the kws in the filename and the brand in the alt text?
---------- filename: white-modern-kitchen.jpg Alt: "White Modern Kitchen, Brand" or should we use the brand in both items: filename and Alt? ¿Which would be the best way to do it in this case? Any suggestions? Thank you!0 -
Google News sitemap keywords
My company is a Theater news and reviews site. We're building a google news sitemap and Google suggests some recommended keywords we can use with their <keywords>tag: https://support.google.com/news/publisher/answer/116037</keywords> Our writers also tag their stories with relevant keywords. What should we populate the <keywords>tag with?</keywords> We were thinking we'd automatically populate it with author-added tags, in addition to one or more of the recommended ones suggested by Google, such as Theater, Arts, and Culture (all of our articles are related to these topics). Finally, many of our articles are about say, celebrities. An author may tag an article with 'Bryan Cranston,' and when this is the case we're considering also tagging it with the 'Celebrities' tag. Are all or any of these worthwhile?
Intermediate & Advanced SEO | | TheaterMania0 -
Cannot Increase Ranking For a Keyword Phrase
I've been working on the keyword phrase, "Niceville Assisted Living" for the website: http://nicevilleassistedliving.com and my increase in rankings has pretty much stalled. When I first started working on this website, a lot of the content was duplicated (which we took care of by plugging in unique content), there were locations listed on the homepage that were throwing my rankings off, I've created blog posts each week (we've even tried posting one post every day for a week), added the Facebook feed to the homepage, corrected errors in the theme, and I'm trying to get a resources page built. I know content is a very, very large part of SEO.. but it seems like the content I am plugging in isn't helping. There aren't any errors in Webmaster Tools and my keyword density is fairly close to the website ranking #1. I think my biggest problem is backlinks. Other websites have quite a few whereas the website I'm working on doesn't have any (I'm working on that, but the number I have doesn't compare to the websites ranking in the top three). I'm stumped as to what to do next. Does anyone have suggestions to improve the ranking for this keyword phrase?
Intermediate & Advanced SEO | | ReviveMedia0