Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Googlebot on paywall made with cookies and local storage
-
My question is about paywalls made with cookies and local storage. We are changing a website with free content to a open paywall with a 5 article view weekly limit.
The paywall is made to work with cookies and local storage. The article views are stored to local storage but you have to have your cookies enabled so that you can read the free articles. If you don't have cookies enable we would pass an error page (otherwise the paywall would be easy to bypass).
Can you say how this affects SEO? We would still like that Google would index all article pages that it does now.
Would it be cloaking if we treated Googlebot differently so that when it does not have cookies enabled, it would still be able to index the page?
-
Thank you for your answer!
Yes, that is exactly the case.
We have been testing this and it seems that "Googlebot" doesn't hit the wall at all with the normal settings on. With these results it seems that we don't need to treat "Googlebot" differently because it doesn't seem to store any cookie or local storage data.
Tech savvy users can bypass the pay wall by other means as well so that's not a big concern for us.
-
To make sure that I'm getting your question correct. You want Google to crawl and index all your content but you want visitors to use an open paywall that shows 5 free articles then resorts to a paywall.
Yes, it would be treated as cloaking but you have a legitimate reason for doing so and intent matters a great deal. You could check for a search engine user-agent string such as "Googlebot" and then serve the full content. This would ensure that your content is still crawled and indexed.
The only downside is any tech savvy individual can spoof the server header by setting their user-agent to "Googlebot" and bypass your paywall.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How do I know if I am correctly solving an uppercase url issue that may be affecting Googlebot?
We have a large e-commerce site (10k+ SKUs). https://www.flagandbanner.com. As I have begun analyzing how to improve it I have discovered that we have thousands of urls that have uppercase characters. For instance: https://www.flagandbanner.com/Products/patriotic-paper-lanterns-string-lights.asp. This is inconsistently applied throughout the site. I directed our website vendor to fix the issue and they placed 301 redirects via a rule to the web.config file. Any url that contains an uppercase character now displays as a lowercase. However, as I use screaming frog to monitor our site, I see all these 301 redirects--thousands of them. The XML sitemap still shows the the uppercase versions. We have had indexing issues as well. So I'm wondering what is the most effective way to make sure that I'm not placing an extra burden on Googlebot when they index our site? Should I have just not cared about the uppercase issue and let it alone?
Intermediate & Advanced SEO | | webrocket0 -
Mobile Googlebot vs Desktop Googlebot - GWT reports - Crawl errors
Hi Everyone, I have a very specific SEO question. I am doing a site audit and one of the crawl reports is showing tons of 404's for the "smartphone" bot and with very recent crawl dates. If our website is responsive, and we do not have a mobile version of the website I do not understand why the desktop report version has tons of 404's and yet the smartphone does not. I think I am not understanding something conceptually. I think it has something to do with this little message in the Mobile crawl report. "Errors that occurred only when your site was crawled by Googlebot (errors didn't appear for desktop)." If I understand correctly, the "smartphone" report will only show URL's that are not on the desktop report. Is this correct?
Intermediate & Advanced SEO | | Carla_Dawson0 -
Why would our server return a 301 status code when Googlebot visits from one IP, but a 200 from a different IP?
I have begun a daily process of analyzing a site's Web server log files and have noticed something that seems odd. There are several IP addresses from which Googlebot crawls that our server returns a 301 status code for every request, consistently, day after day. In nearly all cases, these are not URLs that should 301. When Googlebot visits from other IP addresses, the exact same pages are returned with a 200 status code. Is this normal? If so, why? If not, why not? I am concerned that our server returning an inaccurate status code is interfering with the site being effectively crawled as quickly and as often as it might be if this weren't happening. Thanks guys!
Intermediate & Advanced SEO | | danatanseo0 -
Where is the best place to put a sitemap for a site with local content?
I have a simple site that has cities as subdirectories (so URL is root/cityname). All of my content is localized for the city. My "root" page simply links to other cities. I very specifically want to rank for "topic" pages for each city and I'm trying to figure out where to put the sitemap so Google crawls everything most efficiently. I'm debating the following options, which one is better? Put the sitemap on the footer of "root" and link to all popular pages across cities. The advantage here is obviously that the links are one less click away from root. Put the sitemap on the footer of "city root" (e.g. root/cityname) and include all topics for that city. This is how Yelp does it. The advantage here is that the content is "localized" but the disadvantage is it's further away from the root. Put the sitemap on the footer of "city root" and include all topics across all cities. That way wherever Google comes into the site they'll be close to all topics I want to rank for. Thoughts? Thanks!
Intermediate & Advanced SEO | | jcgoodrich0 -
Targeting local areas without creating landing pages for each town
I have a large ecommerce website which is structured very much for SEO as it existed a few years ago. With a landing page for every product/town nationwide (its a lot of pages). Then along came Panda... I began shrinking the site in Feb last year in an effort to tackle duplicate content. We had initially used a template only changing product/town name. My first change was to reduce the amount of pages in half by merging the top two categories, as they are semantically similar enough to not need their own pages. This worked a treat, traffic didn't drop at all and the remaining pages are bringing in the desired search terms for both these products. Next I have rewritten the content for every product to ensure they are now as individual as possible. However with 46 products and each of those generating a product/area page we still have a heap of duplicate content. Now i want to reduce the town pages, I have already started writing content for my most important areas, again, to make these pages as individual as possible. The problem i have is that nobody can write enough unique content to target every town in the UK via an individual page (times by 46 products), so i want to reduce these too. QUESTION: If I have a single page for "croydon", will mentioning other local surrounding areas on this page, such as Mitcham, be enough to rank this page for both towns? I have approx 25 Google local place/map listings and grwoing, and am working from these areas outwards. I want to bring the site right down to about 150 main area pages to tackle all the duplicate content, but obviously don't want to lose my traffic for so many areas at once. Any examples of big sites that have reduced in size since Panda would be great. I have a headache... Thanks community.
Intermediate & Advanced SEO | | Silkstream0 -
Will changing a subdirectory name negatively effect local ranking?
We submitted a group of 50+ franchise stores into UBL to fulfill directory listings back in September. We are now looking at changing the some of the URL structure to include city names. Example: website.com/store/store-name(not city) to website.com/location/city-store-name Will changing the subdirectory and resubmitting to the directory aggregators negatively effect their search results? Thanks, Jake
Intermediate & Advanced SEO | | AESEO0 -
Robots.txt is blocking Wordpress Pages from Googlebot?
I have a robots.txt file on my server, which I did not develop, it was done by the web designer at the company before me. Then there is a word press plugin that generates a robots.txt file. How Do I unblock all the wordpress pages from googlebot?
Intermediate & Advanced SEO | | ENSO0 -
Cookies and redirects - what are the negative effects?
I am advising a client who wants to streamline their online customers experience through the use of cookies. The first time someone visits mysite.com, they will visit the normal index page, and on that page will be asked to identify themselves as a Personal or Business customer - and taken through to a relevant page. This will result in a cookie being added. The next time they come back to mysite.com, the cookie will automatically direct them from the index page to mysite.com/personal/ or mysite.com/business/. My question is, what are the SEO implications of this, especially given the fact the index page is their primary landing page for almost all organic traffic? Bots I realise that googlebot etc do not store cookies, so this should result in no change from the bots perspective (i.e. no redirect) but is it that simple? In effect we'll be showing the bot one thing and second time + visitors something else. Is this not effectively cloaking? All advice gratefully received!
Intermediate & Advanced SEO | | seomasters0