SEO and marketing for a company that doesn't want to promote their primary website
-
Hi All!
One of my new clients is in a semi-grey-hat industry, and is in perpetual danger of having their real websites (of which they have several), blocked by the Chinese firewall (which is where their target market is).
So their idea is to use neutral sites to write information (Squidoo, article site, maybe a stand-alone WP site with a few pages) and promote those pages. The idea being that China is less likely to block those sites, and then the link to the actual website from those pages could always be changed if China blocks the website listed.
I'm a little dubious as to how feasible this is - how do you promote a Squidoo page? Or an article on an article site for semi-competitive keywords? Besides on-page SEO (which may not be enough), is there anything you can really do post-Penguin?
If anyone has any ideas as to the above - or as to how else to effectively market sites when you can't market the site and brand directly, I'd be very happy to hear.
Thanks!
-
Hi Aviva,
I would use a company like http://www.writeraccess.com/ they are very inexpensive and you can get somebody to write your entire website with perfect grammar and spelling emphasizing the words you chose to emphasize and they will make sure in is 100% new fresh content. I would go about it this way than writing it myself I personally do not consider myself a good writer and employee company as well as writers access to do my blogging and website text creation.
I hope this is been of help.
Sincerely,
Tom
-
Hi Thomas,
Thanks for the response. It's definitely a good idea - I'm just not sure how much really good content I can write (or can be written) on their topic, still kind of promoting their sites, without looking spammy. (Which will be an effective deterrent to people sharing and linking.)
I'll start thinking more about it, though. Maybe I can make it work somehow.
Thanks,
Aviva B
-
Number 1 do not use squido it is spamy
I know exactly what you have to do. You should do a lot of blogging even no follow links have weight. If you build a WordPress site with a blog and actually try to fill it with somewhat decent non-recycled content always fresh and better than obviously it has been. You can then create a social media buzz about it then get people to naturally link to your interesting articles. It's inbound marketing and its effective and the Chinese won't ban you. I hope I have been of help to you. Of course you want to index the site and do all be on page SEO needed however you obviously will need links and links coming from social media matter to Google and will matter to your site
Sincerely,
Thomas Von Zickell
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How important is the user experience for SEO in google's eyes?
So far I've gathered that backlinks are really king, however you can't get good backlinks without well written content that serves a purpose. As well you can't do a great job with that content and not keep a good user experience, since why would anyone want to backlink to content that can be helpful if you squint an eye and suffer a few scrolling cramps. So how would you rank user experience in the everlasting war of SEO for Google? With this in mind, why would using bootstrap resources pose a problem? I've seen it could add issue to pageload times, however seems minifying could easily solve that. I personally enjoy the use of Bootstrap since it's very easy on the eyes and can have real positive effects when a user looks at content on such a framework.
Intermediate & Advanced SEO | | Deacyde0 -
Why Google isn't indexing my images?
Hello, on my fairly new website Worthminer.com I am noticing that Google is not indexing images from my sitemap. Already 560 images submitted and Google indexed only 3 of them. Altough there is more images indexed they are not indexing any new images, and I have no idea why. Posts, categories and other urls are indexing just fine, but images not. I am using Wordpress and for sitemaps Wordpress SEO by yoast. Am I missing something here? Why Google won't index my images? Thanks, I appreciate any help, David xv1GtwK.jpg
Intermediate & Advanced SEO | | Worthminer1 -
SEO of blogging websites
What are the best practices of doing SEO of article/blogging websites.
Intermediate & Advanced SEO | | Obbserv0 -
My company wants to set up some blogs - what's best practice in getting started from scratch?
My company wants to set up two or three blogs (on previously unused domains) with the idea being to disseminate good content that gets picked up in SERPs and acts as a lead generator, shows us to be authorities in our market, creates brand (or individual employee who's doing the blogging) awareness etc... From scratch, what are all the boxes that should be ticked to make this work from the outset? What are the must haves?With all the ideals in place, how long could it realistically take to make this work? What are some pitfalls to look out for? Any advice in general will be appreciated. Thanks, M
Intermediate & Advanced SEO | | Martin_S0 -
Problem with SEO for my Image based website.
My website focuses on movie posters. I'm having a little debate on what is the best way to have images linked to. The current image location is stored like this: /movie-name/poster-1.jpg
Intermediate & Advanced SEO | | thedevilseeker
/movie-name/poster-2.jpg Is it best to leave it like that or change it to : /movie-name/movie-name-poster-1.jpg
/movie-name/movie-name-poster-1.jpg The reason I ask, is that I read today that Google uses the image name to help detect what the image is about. At the same time, if the movie name is the in folder structure, along with the image name... wouldn't it start to look like keyword stuffing?0 -
SEO Tools You Can't Live Without?
Hi Guys, I'm currently in the middle of creating a comprehensive blog post covering SEO Tools that I wouldn't be able to work without. So far I've got the following down, as I use these on a day to day basis and they make my job infinitely easier. SEOMoz / OSE AHrefs BuzzStream Scrapebox Xenu / Screaming Frog Excel GWT / Analytics / Adwords Keyword Tool What tools or subscriptions do you use on a daily basis and couldn't be without?
Intermediate & Advanced SEO | | SebastianCowie2 -
SEO Ideas for B to B Website?
Hi, I am running SEO for a medium-sized B-to-B website. We sell cloud-based software to other businesses/organizations. Our site currently consists of static product-related pages that already have been highly optimized (correct tags, rich content etc) and a blog that we updated regularly. For 2012, I've been tasked with coming up with ideas to significantly increase SEO. Assuming no budget constrains, what are some other general content ideas / other strategies to increase SEO for a B-to-B website? Some of my current ideas include: starting a keyword-targeted YouTube video series and acquiring more links. What are other tactics that could work for a b-to-b site? Thanks!
Intermediate & Advanced SEO | | mindflash0 -
Redirecting my new Website URL to my old Website URL
Hi! OK, I am semi - new to SEO Moz but have been self-teaching for 3 years. However I am stuck.. I have been operating my e-commerce site from www.shopadornonline.com for the past 3 years. I just purchased www.shopadorn.com Right now Shopadorn.com re-directs to www.shopadornonline.com because all my products and links go to shopadornonline.com/productblahblahblah I guess I am stuck. Not sure what to tell my web designer to do? Do I give up on having shopadorn.com OR do I start re-directing customers and doing 301 re-directs? I think from what i have read that it is bad to have traffic going to both shopadorn and shopadornonline as they compete for rankings? Where should I start?
Intermediate & Advanced SEO | | Shopadorn0