Is it better to tweet as an individual or a company?
-
When using Twitter to generate interest in company blog posts, is it better to do it on a company account like @AcmeWidgets or a personal account like @JoeSmith, the owner of Acme Widgets?
-
It depends on what your branding strategy is, are you trying to develop more of a brand and reputation as Joe Smith, owner of Acme Widgets, or do you want Acme Widgets to be a well known resource for all things widget related?
I personally think doing both is a great idea - it takes more time but you get the benefits of both.
You will have a little bit of a harder time as a business rather than an individual though, people want to see human faces in their stream, not logos - you should still use a logo or mascot that represents the business though, otherwise this will be confusing.
People are generally leary about following businesses and dont want to be marketed to. Due to this uphill battle you will have to really focus on a great content strategy to connect with users, provide useful information and go out of your way to find and answer questions.
It also doesn't hurt to humanize your brand a bit. Use words like "We" a lot and not "our company" or "Acme Widgets" - make jokes and be transparent. You can also add a picture of the individual behind "@AcmeWidgets" to the twitter background to help give it that human element.
Also regardless of which account you are on, concentrate on connecting to users and sharing great content - don't spend the majority of your time talking about yourself, your company or your widgets. People will get turned off by the over-promotion.
-
I think that it depends more upon the style of the posting than the name behind it.
If JoeSmith is a curmudgeon you better keep him off of twitter... but if he is a friendly, helpful person who generously gives his time then the boss being helpful with the public can be a very strong statement. But if he is too busy on twitter and not runnin' the biz then you better keep him off of twitter.
The problem arises when you give the job to JoeSchmoe and he posts on his own account. Then after he builds a following and gets hired away by smart competitor his following is now out of your control. Same could happen when JoeSmith retires or sells the biz.
I think that it would be cool if AcmeWidgets had a mascot like Wiley Coyote and he would be helpful funny and owned by the company.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Business Tweets Showing up Organically
Question. I've noticed in the past and more recently that if you search a business (example: Adidas) in Google, you'll see their activity on Twitter being displayed organically. How can you get your business to show? I also did some research and found that some business that have their tweets displaying are not Twitter verified. I though that may have something to do with it...I guess it doesn't. Does anyone know what "triggers" a business to have their tweets show up organically. When you search Adidas, you'll see their business info, then the twitter carousel (displays 3 tweets and a arrow to view more). Thanks for your help. 102GB
Social Media | | Kdruckenbrod0 -
Better converting facebook
Where can I help get my business marketing bounce rate from 95% Down?
Social Media | | SEOgrandmaster0 -
Google Plus Company Page Verification
Hi How do you test successful G+ company page/publisher integration/verification if using the less technical methods such as linking between the Home page and the G+ company page instead of adding code to the head section? Since i take it the google structured data testing tool cant work in these cases since no code on the head section ! Is it best to add the code anyway ? I note my clients still not achieving a knowledge graph card/section in the search results for a branded search but i have heard that doesnt come until you have at least hundreds of followers and/or G+ interactions. All Best
Social Media | | Dan-Lawrence
Dan0 -
Company Facebook and Personal Facebook with company name.
I am helping a company get their social profiles and networking in order, and just realized that they have a facebook page that is their "company page" - https://www.facebook.com/Capitol.Collision.Repair.Phoenix and one that is a person called their company: https://www.facebook.com/capitol.collisonis their any benefit to having both of them still active or should I just get rid of the "personal profile" and keep the company page? any advice would be really helpful! Thank you, J
Social Media | | allstatetransmission0 -
Linked in Company Profile
Hi, One of our client has a linked in Profile. He set up with his own company email address and he needs to add ma a user so i can update the profile. However, we just couldn't figure out how to do this. I have an email address with the company's url and added it on my profile. I 'liked' the company but i still cannot figure out how i could add my self. I can't login with client's email address as it is also his own linked profile. I was wondering if anyone knows how to do this? Thank you
Social Media | | Rubix0 -
G+ places/local - Company Categories and Pages question
I have two questions about google places/local and Personal/Company Pages Regarding Local and the categories section. Should you be using strictly the predefined categories they have? or should you be creating your own? Also say you're a car repair shop for instance. If you should be creating your own such as 'truck repair' should the city be in there as well 'Truck Repair New York/New York Truck Repair(keyword or location first?)' When it comes to company and personal g+ places, i understand doing the rel author and its bennefits but what is the correct way about tagging this? For instance in Wordpress, Studiopress has a section in the profile for the user g+ profile that will rel author it, and Yaost SEO says 'if you have a business page, insert it here and link your personal page as a contributor to the business page' Should we be filling in both sections? or does this cause a conflict? Adding these items is very easy to do, but would rather do it right the first time then circle back and have to correct everything. Any feedback/input is appreciated. Thanks,
Social Media | | choiceenergy0 -
Google Auth and brands/individuals problem
So you can auth pages with personal google+ profiles - and its being suggested by some that this could now help rankings if that person has lots of people in their circles. So what about brand/companies content? why cant they auth the content with their Google+ profile to get the content ranking better. It doesn't seem right an individual blogger can do this but a company cannot who has written lots of guides. An example is a holiday company has written some awesome content on resorts around the World - how to use the auth for that content to rank higher? - currently only possible to link up an individual as writing the content not the brand/company itself. Any suggestions on this much appreciated. I do not want to lose any gain there might be from this new bonus given from Google.
Social Media | | pauledwards0 -
Best way to capture traffic from tweet pictures
I tweet a lot from several twitter accounts, and have a lot of traffic from my tweet pictures. However, I'd like to capture that traffic on my blog. I've tried a few plug in's that allowed me to use my blog has a host for the images I tweet out, but I've yet to find one that works very well. I was wondering if anyone had any ideas / suggestions on how I could send the traffic from all of the pictures I tweet out to my blog? Also, I don't want this to clog up the home page. At one time I used a plug in that allowed me to do something like this, and I created a separate category (http://noahsdad.com/twitter) and excluded that category from my home page. There were a few issues though, the formatting didn't work well for people viewing the pictures on twitter. And the plug in conflicted with other plug ins I was running. I haven't tried it in a while, so maybe it works better now. I hoping someone out there was some suggestions. thanks!
Social Media | | NoahsDad0