Any tips for optimization at the local level in Australia?

[SCLTeamShip]

We only have P.O. boxes in Australia, but that will probably not work because of the rules. How do I infiltrate in the Australian market at local level- for the main cities?

Note: We already have some pages on our website dedicated to Australia.
Example:  key phrase+Australia

Thank you.

[BlueprintMarketing]

hi guys I think I found something interesting,

I happen to be fiddling around with setting up the server earlier today and using any cast DNS with DYN.com the reason I mention this is there was a setting called local IP which asked me for my exact whereabouts. This has led to me googling articles seeing if it affected SEO according to what I've read it does

now I use dyn.com, ultraDNS.com,'s ergo and just bought DNSmadeeasy.com

http://www.askdavetaylor.com/can_dns_changes_affect_search_engine_results_placement_serp.html

this one actually references Australia and Matt Cutts of Google a great combo for what you're asking about

http://seoforum.net.au/SeoBlog/2011/06/07/does-hosting-ip-effect-local-search-listing/

http://www.zerigo.com/docs/managed-dns/geodns_continents_countries

now you want to stay away from the very broad questions like country given by the link above

because of this reason

http://www.localseoguide.com/geotargeting-location-by-ip-address-seo-death/

I can tell you that I was asked by this software running the light edition for LOC that requested my latitude longitude as well as my height from seawater

http://dyn.com/dns/dynect-managed-dns-lite/

Neustar.biz the parent company of ultra DNS has this interesting information that and more

http://www.neustar.biz/enterprise/digital-marketing/what-is-localized-web-content

https://www.ultratools.com/tools/yourIPResult

Continent: North AmericaCountry: United StatesCountry Code: USCountry CF: 98Region: State: State Code: State CF: DMA: MSA: City: Postal Code: Timezone: Area Code: City CF: Latitude: 38Longitude: -97

About this Tool

(it by Quova)

now owned by ultra DNS or neustar http://developer.quova.com/

The Internet Assigned Numbers Authority (IANA) delegates Internet resources to RIRs (regional Internet registries) who, in turn, follow their regional policies to delegate resources to their customers. Each IP address on the global public Internet is administered by one of the 5 RIRs within a particular region of the world. As such, each globally routable IP address is associated with its RIR's region, and the RIR's allocation policy results in an IP address being associated again with a specific country or region with a country. This association is typically "soft" and is simply a function of the assignee's location. The Geo-location & Country Lookup tool attempts to pinpoint which country an IP address appears to be "associated" with. Note that Geo-location information is usually only accurate up through the RIR's direct assignment. For example, if an RIR allocates a block of IP addresses to a large ISP in Quebec, but the ISP assigns one of those addresses to a customer in Vancouver, the location of the IP address will be reported as being in Quebec.

last but not least for a much less expensive alternative but something that apparently still does the exact same job take a look at DNSmadeeasy.com

"The Global Traffic Director from DNS Made Easy provides geographical source-based IP routing which allows the administrator to optimize traffic flow based on the geographical location of the end user. Traffic can be regionally divided among different servers or data centers which can greatly increase the performance of DNS by segmenting traffic."

http://www.dnsmadeeasy.com/services/global-traffic-director/

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[MiriamEllis]

Hi Anaid,

In order to qualify for Local inclusion, you need to meet two requirements.

1. Have a dedicated physical address and local phone number in the target city

2. Have in-person transactions with your clientele.

As Thomas Zickell has mentioned, many business without a storefront will use their home address as their home base in a given city. However, this is moot if you don't meet requirement #2. Do you transact business with your clients in person or is your business model virtual?

If you do have in person transactions, then you must obtain a physical address in the target city for local inclusion. If you are able to use a home address, then you must follow through with Google's recent policy changes and be sure that you are choosing the hide address function when setting up the profile, or you will likely have it taken down. So, in other words, you are supplying the home address, but requesting that Google hide it, to comply with their rules.

If you cannot use a home address, then you cannot participate in Local (i.e., you cannot hope to obtain pinned local results). So, your efforts to appear as a result for city-related searches in Australia will have to be solely organic. You can build city-focused content on your website and employ traditional on-page and off-page techniques (such as linkbuilding) in hopes of appearing as an organic result for these queries, though not as a local result.

Hope this clarifies your opportunities.

[SCLTeamShip]

Thank you, Thomas, for the response and links.  As mentioned before, we do NOT have  physical addresses in Australia, only mail boxes and the local phone numbers. I don't think I can register with Google unless I have physical addresses, according to the rules. Yes, I will definitely do the industry and some local directories, but I want to see if there is anything else I can do about the lack of a physical address  in Australia. I did think about the .AU domain, but we already have some good exposure with the .com in Australia, so we will continue with that for now.

Thank you again.

[BlueprintMarketing]

I would use your home address if in the same area. Or I would go to Google maps. Then create an account then save the Google maps selection of where your business is in public. I would then also place that information on my website. All you really must do is register with Yahoo, Bing and Google of course for the area closest to you if for some reason you cannot use your business address I would use my home address so I at least get recognition. And I would definitely make the public addresses for your business there. And of course use things like Manta.com along with Yellow Pages.com  or Australias counterparts those will be picked up by the search engines

like what is shown in the domain below

• ** Top local directories in Australia** – HotFrog, superpages, local.com.au, Start Local, dlook, brownbook and 10 more… in the domain below.

I believe this 1st domain here is going to be of great use to you http://www.brightlocal.com/blog/2012/03/01/local-seo-check-up-live-in-australia-and-canada/

in addition to what you have now I don't know what your domain ending this I would get a .AU domain

underneath this text is a domain of a company offering to help with this type of issue. However I would use the above

http://www.roi.com.au/google-places-optimisation/

I hope I have been of help to you let me know if I can be of any more.

Sincerely,

Thomas von Zickell