Did Google Panda and Penguins have any effect on Outbound Links?
-
I am just a beginner in SEO. But has any of the changes recently implemented by google affected out bound links? Meaning if a website now has a good number of outbound links to strong websites and pages could that Translate to better rankings?
-
Hi,
Thanks for reply. I think offering content is pretty popular now to high PR sites that authors can get back links from rather than Submitting to directories which in most cases is pain. They get free backlinks by their content form good websites like yours.
S.H
-
Linking out to highly trusted sites that are relevant to the content of your page is very beneficial to your visitors. It helps them find more information about the topic and that should improve their opinion of your content. That can result in visitors tweeting about your page, sharing it on facebook, linking to it from their blogs, bookmarking your page and staying on it longer. These reactions can result in higher rankings. So the answer to your question is "yes" for indirect reasons.
It is also possible that google gives a tiny boost to sites that link out to very relevant pages on highly trusted websites. So, there is a possible direct benefit - that is probably small.
I am wondering about a related question. Now that SEOs are moving away from directories, blog/forum comments, and other low value links, many of them are offering high-quality unique articles to highly-trusted sites. How dangerous is it for the highly-trusted site to accept these content gifts. Should they be doing link quality analysis before accepting the article even if it only has one outgoing link with the author name or domain as the anchor text?
Since Penguin I am getting a flood of content offers. Most of them are trash, some are pedestrian but a few are really high quality but I am skeptical of taking them if the site is in a highly competitive niche where lots of aggressive methods are used.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Link Building
I'm having difficulty creating a solid link base. I would prefer to only have links that are on relevant sites that are likely to drive traffic rather then just adding my company page to site directories. I've checked out the whiteboard Friday edition of link building and have also used the new Moz analytics that helps recommend sites to link to, but all the recommendations were directories. So, could anyone hold my hand and guide me through the world of Link building? Your help, as always, is much appreciated. Thanks everyone Dave
Link Building | | david.smith.segarra0 -
Are links with space considered to be the same as links with %20?
I wonder if Google would consider those three links to be the same? http://www.example.com/test page.html http://www.example.com/test page.html http://www.example.com/test+page.html
Link Building | | lucek0 -
Google index broken link ?
Hi .
Link Building | | tuananh0688
This is my site http://blog.addme.vn . It published about 3 weeks ago . I have some problem with google index : When my site published about 3 days , submit site map on google by google webmaster tool . Google index all link summited .But i found dublicate content with link and i edited all structure links and sumited again.
Now when google search on you see 2 link old and new . But link of old site map has broken .How to solve this problem .0 -
Link exchanges
I have quite a few legal clients and 90% of my clients top competitors are doing 1:1 link exchanges and they have been doing it for years. Other industries Dont seem as prevalent. I am just boggled every time someone says link exchanges don't work, will get penalized, or value is not passed. Its been working for my competitors....Legal SEO's seem to focus heavily on link exchanges. I have yet to do link exchanges, but am about to get started with a resourceful directory of local businesses on my clients site. Some will be linking back, but not all. Fear of penalization is lurking in my mind. Does anyone have any real data on this? Does anyone have an example of doing this properly and an example of how not to do it? I appreciate any feedback you can give. Thank you,
Link Building | | waqid0 -
Link Location: In main page or inner "Link" page?
My question is what´s best of Link Building: have it in main page or in internal Link Pages. I have the problem that have to reduce the number of outgoing links in my mainpage to rank better, but do not want to miss any linkjuice. How Linking in Main Page or Internal Pages affects SERP for your website? And should they be Follow or not Follow? Thanks in advance Maria Jesus
Link Building | | goperformancelabs0 -
Link values
I have an interesting question, it's more to see other peoples opinions than looking for an exact answer, as I know noone can give that. If you had a good link on harvard.edu.. how many very low quality links on low DA domains that are full of junk, would you need to match the harvard link... if all other factors were equal. I'm gonna go for 500.. I've had great results with a few high DA/trust links. I'm not looking for anyone to give me a definative answer, just curious as to the views of other SEOs 😄
Link Building | | PeterM220 -
Links on the same keyword
When is linking from one particular keyword to much. At what point could link building from one keyword be considered spam and potentially delist a site ? Is it possible for a site to be delisted for having to many links from the same keyword ? Heard linking from the website name is more important following recent changes. I try and link from a selection of 3 to 4 keywords. Thanks for your help
Link Building | | onlinemediadirect0 -
Which parameter does google value more: number of incoming links or on-page optimizations (meta data and keywords)?
I am just starting with the SEO and I have a client in the travel industry whose website is not ranked well on the search engines. After doing the seo audit we see that the website's on-page optimization (meta titles, meta description, meta keywords and h1, h2, etc tags) is bad. At the same time there are very few incoming links into the website. These are the key 2 issues we found. In order to proceed most effectively, what do you think would be more effective to focus on first? Doing the on-site optimization or focusing more on the link building? Do the search engines, in particular, google - weight more either of these parameters? thanks so much for all your advice! all the best egle
Link Building | | queenz0