Tool for Local Keyword Research by US State
-
I want to find out keyword research about a specific US State but Google's tool only gives me data by Country.
Is there something else I can use?
-
Hello there SeedofIntention!
You're right - this thread is very old. I highly recommend that you check out the beta of Moz Local Market Analytics which is breaking ground in providing local keyword volumes:
-
Hello is there an updated post on this please? the keyword tool is different now. can't find the traffic source, to search by state
-
Hi SaraSEO,
Good advice from Robert. I want to add that it's important to understand that, if what you're engaging in is a local campaign, there is currently no keyword tool that will give you accurate city-related search volumes. From your question, I'm not positive whether you are looking for this (for example, looking for search volumes for terms like 'pizza chicago' or if, because you mention searching on a state level, your intent is something other than this.
-
Yes, it is 'geared' towards ppc, but that should be a small issue. Another step or two will likely get you close to where you want to go.
When I do KW research (we do SEM, so PPC and SEO) for some great clients. You have to put in a max CPC to get the table when using multiple KWs. Ignore that it is PPC.
When table shows after max CPC (if CPC is $20 max go to $21) so that I get the max clicks available. Then, go back to Keyword tool (helps if you duplicate a tab and have them side by side). In the KW tool I add the same keywords but with the state (auto tires and auto tires Texas, replacement tires and replacement tires Texas, so forth) I also do broad and exact match - this gives me a sense of what are people really searching on for a localized client.
Then, I can infer the search traffic from the impressions that show on the traffic estimator by looking at all. Again, you put it in using an excel file and you can export for the inference piece. No, it is not a perfect tool, but if your list of KW's is not overly long you can at least get a good idea.
hope this helps.
-
Thanks for the tip!
However, the Traffic Estimater seems very geared towards PPC not SEO and that it can only give me the potential of a single not keyword, but comparison of many keywords or assistance expanding my list.
Am I missing something? This seems like something that should be relatively easy....
-
Sara
In the keywords tool at upper left you will see: Tools, Keyword Tool, Traffic Estimator. Click on the Traffic Estimator. (see Image)
In this, when you click on location you have the option to target by City, state, etc. You will note that once you start you will be given the option of advanced search which will give you a map that is convenient if doing more than a couple of states/cities. If you do some and get a redundant error, it is likely that you left in US and just need to delete it from the search. (this is all fairly straight forward). A caution is that if you have a fairly long list and ran it in KW tool without using a csv/excel file, copy it before going to the Traffic Estimator as it will be lost and you will need to retype.
This should help you in targeting.
All the best,
Robert
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Multilingual keyword research
Does anyone have any experience in multilingual SEO? We are looking for software that conducts research for GEO Locations such as UAE, Oman, Bahrain, Kuwait, Qatar, Saudi Arabia, Pakistan & India. Writing content for each of these countries is difficult unless we speak their language, we could look at outsourcing the translation but conducting keyword research for each location is almost impossible.
Keyword Research | | Jseddon920 -
Google Adword Keyword Planner
Previously I always utilsed the Google Adword Keyword Tool to provide traffic estimations in order to assist with my keyword research. I have recently revised these levels of traffic using the new Keyword Planner. Local Traffic results are approximately have fallen approximately 85%, I have anaylsed this over approximately 50 results. I am aware that the new Keyword Planner does not have a local traffic column anymore so I have utilised the location filter. I have the same problem in all my campaigns, in two different countries, please can someone advise why this is and how I can collect accurate keyword data. Kind regards
Keyword Research | | Arkix0 -
How many keywords is too many?
Hi there Moz'ers, I run a mens fashion brand called THE AFFAIR, where we craft premium T-shirts and Art Prints inspired by your favourite books. So my problem is that I have no idea what to try to rank for keyword wise because every product is inspired by a different book and author. Whilst I could go very wide and try for terms such as "graphic t-shirts" or "printed t-shirts" they are a) super competitive and b) bear no relation to the primary selling point being the literature inspired basis of what we do. But on the flip side, there's just not that many people searching for "Jules Verne t-shirts" or even "Adventure t-shirts" to go a little wider at the genre level. Basically I'm confused at a conceptual level about how to best select my keywords and desperately need some help before running down the wrong path! For what it's worth the site is built on WP (using WooCommerce) and I have installed Yoast and begin playing around with it... But anyway it's the larger strategy that has me stumped at the moment and I really don't know where to begin. Thanks for your time and all comments very much appreciated. FREE T-SHIRT to whoever has the best solution 🙂 cheers
Keyword Research | | theaffair
Zoltan0 -
Way of including Keyword into content
Hi all! My website is that of a large 7 bedroom luxury villa in Barbados (www.bruadair.com). Now, I am having problems understanding how i can include my targeted keywords in to my content without it looking unnatural and disrupting the quality of the content. I wish to use the keyword phrase 'Large luxury villa in Barbados' however including this directly into on-page elements seems to look unnatural. My current content on my home page is as follows 'Bruadair is a large luxurious villa situated on the prestigious Platinum West Coast of Barbados, located in a beautiful tropical setting with gorgeous beaches just minutes walk away' I want to rank for this keyword however changing to 'Bruadair is a large luxurious villa in Barbados, located in a beautiful tropical setting with gorgeous beaches just minutes walk away' degrades the quality of the content... is there anyway i can get round this issue? I greatly appreciate any help/advice given to my problem! Thanks once again, T
Keyword Research | | Tmgale0 -
How Can I Rank My One Keyword ?
I read many places about never use the same keywords/anchor text this will consider as spam by google, so i want to know if suppose my main keyword is Indian bridal sarees than how can i give rank to that keyword, should i use the same exact keyword but in different format like bridal indian sarees or indian bridal sarees shopping something like that. Should i use LSI keywords in that keywords. Please help Second, I also read some people saying they use 70% primary keywords and 30% LSI or generic words, so that mean if i have 10 articles so in 7 articles i have to give primary keyword and the rest of the 3 will be generic. Kindly please advice this also.
Keyword Research | | chandubaba0 -
Keyword Analysis ranking is not according to google
I'm confused with Keyword Analysis tool because when i run it it show me like this: Keywords: Alpaca Scarves Rank 1. page1 2 page2 3 page3 4 page4 Rank 1: page1 p. authority: 26, page linking root domains: 2 domain autority: 31 root domain linking root domains: 33 Rank 4: page4 p. authority: 26, page linking root domains: 2 domain autority: 45 root domain linking root domains: 232 I think that the rank 4 should be in the 1. can you help me to understand it? Alfredo
Keyword Research | | russelgz0 -
Confirm my thoughts for this keyword
I'm working with a local kitchen remodeler. In reviewing the organic keyword searches for the last month I notice the word "kitchens" appearing in the top 10 keyword searches. Since I know we aren't ranking for the term "kitchens" I dug deeper. A handful of the searches are from the local area but most are one occurence of searches from cities across the US and the world. My surmise is that because there are 2.2 million searches for kitchens every month we just happen to be scraping enough of these searches, irrelevant as they are to our client, to make it look like an important keyword. Most of the visitors using this keyword are gone in seconds. Just wanted some folks to confirm what I'm thinking - that "kitchens" showing up in our top 10 keywords list is a bit of a red herring - and we should focus on more localized keyword searches.
Keyword Research | | DenverKelly0 -
Does keyword arrangement matter?
If I choose: Blue Wide Widgets vs. Wide Blue Widgets vs. Widgets Wide Blue Are these considered 3 different keywords that show up on 3 different SERPs?
Keyword Research | | 13375auc30