Best way to utilize a BBC television appearance for Internet Marketing
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I was just contacted by BBC and asked to appear on a breakfast program talking about psychotherapy. It is not certain that it is going ahead but more likely than not. Assuming it does what would you say would be the best way to utilise this opportunity through marketing (particularly internet marketing) afterwards?
If this goes ahead I would be at the studio for 7am or so and be gone by 9am or so. My website only gets a few hundred visitors through organic traffic and my Twitter and other social media accounts were only started recently so have fairly low levels of followings.
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I'd also contact your host and let them know that you may be getting a spike in traffic on a particular day, and to please not shut the site down. Depending on the site architecture, look at putting in some type of caching and otherwise prepare for an increased load. Make sure the image file sizes on your home page are optimized, etc.
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I would set up an Adwords ad on your name pointing to your website as I can't find your site on the first page of organic listings for your name. They'll certainly introduce you by name and probably put it on screen.
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I'd ask the BBC contacts if you can have your twitter username displayed alongside your name to start with - the BBC seem happy to do this for a lot of guests and their own presenters - I understand that any advertising is likely to prevent you making it to air (i.e. obvious promotion) but simply displaying a username in an effort to continue the discussion might be accepted by them.
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