Comparing our traffic to competitors -- tools?
-
Are there any good free tools that can track our traffic compared with 2 competitors? We're lookimg for a (rough) graph. We don't have Google Analytics installed yet.
-
We use SEMrush to get a general idea. They project search engine traffic based on KW volume and position. The numbers are wrong, but the proportions are usually close; e.g., they think we had 20k visitors in March and 10k visitors in April, and we actually had 40k visitors in March and 20k visitors in April. It will get you in the right order of magnitude, at least.
-
I honestly would not use Alexa - their stats are substantially lower than what Google will give you. Google Trends for Websites (http://trends.google.com/websites) might be a better option.
You might also get a rough understanding of SEM spent via Google Adplanner.
-
Besides Alexa, mentioned by eyepaq, here are some tools to consider:
http://ahrefs.com/labs/domain-comparison/
All of these are traffic estimations to a point. You can look at a few and probably come to some accurate conclusions on how things are trending, but not actual accurate numbers.
-
As free tools your best bet will be Alexa. But you will need data from your website (google analytics for example) and Alexa numbers for your website in order to do an assessment for the competitors based only on Alexa numbers.
Alexa.com is not very reliable but if you are in the US, for a US market is closing in to the real numbers in most of the niches pretty well.
Hope it helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Internal and external links showing in Webmaster Tools but not in MOZ
Hi there I set up a campaign 2 weeks ago but I am registering zero internal or external links for my website. It's a small site with only about 300 external links but they show in Webmaster tools but not in my link report or Open Site Explorer. Do I need to wait until the next OSE crawl or is something wrong with my set up? Thanks in advance! Laurie
Moz Pro | | turnbullholdingsltd0 -
Is There a Tool to Link Moz Keyword Rankings With Google Adwords Campaigns?
I wanted to know if there is a tool or other way to automatically link my Moz keyword rankings with my Google Adwords account for the purpose of allowing me to "pause" Adwords campaigns for keywords for which I rank well in the SERP's and to "activate" Adwords for keywords for which I do not rank well. Since these rankings can change from week to week, it would be great to be able to turn on and off Adwords for specific keywords depending upon my rankings that week.
Moz Pro | | hildebrandlaw0 -
Inbound Link Tool?
I signed up for SEOMOZ so that I could get a conclusive list of links for my competition. I hope I can get this information with this tool. Can I? And where can I find the tool? P.S. I don't need my own inbound links; I can get these with google webmaster tools.
Moz Pro | | bachdeg0 -
Why are my competitor total links in my dashboard not the same than in open site explorer
Hello, I am measuring a competitor total link in my campaign (Pro app) and the Total links are bigger than in the open site explorer? Did you have an idea? thks
Moz Pro | | VOUS0 -
What web page and domain analysis / error checking / testing tools do you use for competitor analysis? sites like webpagetest
Just wondering what everyone is using, I am looking to get as much insight and detail as I can on websites that are not currently being monitored by me... i.e. potential clients. I use tools like pagespeed, webpagetest, loadimpact and open site explorer, google adwords, ispionage, alexa, semrush and well, looking for more. I really just want to rip a website to the tiniest pieces possible in an organized and coherent manner... is there anything out there? I have tried several other's which i no longer use (compete, 4q, woopra, nuestar, to name a few), I am not sure if I know exactly what i want, i just want more.... damn the human condition. lol
Moz Pro | | atb9900 -
How to tell where a competitor's Facebook Shares are coming from?
Is there a way to tell where a competitor's facebook shares and likes are coming from? How to also tell what ads they have running in Facebook and their spend? I am looking at OSE's data and its telling me a competitor has 8.5K Facebook shares and 1K facebook likes. I go to their facebook page and it has about 25 likes. This site should not have anywhere close to the facebook shares/likes its receiving so wondering where they are getting their boosted traffic from.
Moz Pro | | rjb6270 -
Anyone have a free tool to create a xml sitemap?
Or can I use the Custom Crawl tool to help create this? The domain I'm working with has 1,300+ pages so most free tools I've used in the past won't capture that many pages.
Moz Pro | | JonClark150 -
What is mT/mR good for In the keyword tool difficulty full report results?
So the ratio is MozTrust to MozRank, but what is this good for? What can I deduce from this and what can I use it for?
Moz Pro | | MarloSchneider2