Comparing our traffic to competitors -- tools?
-
Are there any good free tools that can track our traffic compared with 2 competitors? We're lookimg for a (rough) graph. We don't have Google Analytics installed yet.
-
We use SEMrush to get a general idea. They project search engine traffic based on KW volume and position. The numbers are wrong, but the proportions are usually close; e.g., they think we had 20k visitors in March and 10k visitors in April, and we actually had 40k visitors in March and 20k visitors in April. It will get you in the right order of magnitude, at least.
-
I honestly would not use Alexa - their stats are substantially lower than what Google will give you. Google Trends for Websites (http://trends.google.com/websites) might be a better option.
You might also get a rough understanding of SEM spent via Google Adplanner.
-
Besides Alexa, mentioned by eyepaq, here are some tools to consider:
http://ahrefs.com/labs/domain-comparison/
All of these are traffic estimations to a point. You can look at a few and probably come to some accurate conclusions on how things are trending, but not actual accurate numbers.
-
As free tools your best bet will be Alexa. But you will need data from your website (google analytics for example) and Alexa numbers for your website in order to do an assessment for the competitors based only on Alexa numbers.
Alexa.com is not very reliable but if you are in the US, for a US market is closing in to the real numbers in most of the niches pretty well.
Hope it helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
DA AND PA estimation based on Backlink or search engine traffic??
I'm want to know that estimation of blogs DA and PA based on search engine traffic(google,yahoo,bing) or it totally depend on link connected to that perticular domain.
Moz Pro | | imDelu0 -
What SEO Tools Do You Use?
Things changed a bit for me when Raven Stopped using google and SemRush data and I haven't exactly found a solution I'm happy with so Just wanted to use what people use alongside SEOMoz, or what they use instead of certain parts of SEOMoz. Before I was using Raven Tools, Screaming Frog SEO Crawler but currently I'm using Screaming Frog SEO Crawler, SEOMoz (trial), and SerpIQ (trial).
Moz Pro | | GBabyWilson0 -
Why the discrepancy in organic traffic - monthly report vs analytics
I've been going through my monthly reports, and noticed something odd in the SEO Moz report section showing the visits from organic (non-paid) search engine results. When checking this data against the same data in Google Analytics, everything for the most part seems to line up with the exception of two dates: Jan 09 and Jan 23 of the SEO Moz report show 0 visits, but Analytics shows I do have visits on those days. Any ideas why this would be in the report or what I'm missing? IsePEAS hWBASOd
Moz Pro | | EEE30 -
Links counted in Google Webmaster Tools vs. OpenSiteExplorer
Hi all SEOmozzers, site: http://f8phototravel.pl I have (in my GMT profile) 43 domains linking. Among them one of the biggest Polish like: onet.pl (5/187), gazeta.pl (8/393), grono.net.pl, canon-board.info, eturystyka.org and other. They are not present in OpenSiteExplorer. Any ideas why? Thanks, Marek */ Alexa rank (Poland/Global)
Moz Pro | | mad2k0 -
Adding LinkedIn to the new Social Media tool
I am loving the new Social Media data that SEOMoz recently added. I am sure more will come soon, but I wondering if they have plans of adding LinkedIn Company pages as apart of a campaign to track. Does anyone have the inside clue about this? Do you think it would be a good idea as well?
Moz Pro | | nextraq0 -
Anyone have a free tool to create a xml sitemap?
Or can I use the Custom Crawl tool to help create this? The domain I'm working with has 1,300+ pages so most free tools I've used in the past won't capture that many pages.
Moz Pro | | JonClark150 -
How do I get the SERP overlay tool to work?
I have the SEOMoz toolbar installed. In the settings I have a tick next to Display SERP Overlay. When I first activated this it showed up but with no data just continually searching for a long time. Now it is not showing up at all. This is such a great tool, how can I get it working? Thanks, Daniel.
Moz Pro | | iSenseWebSolutions0