Website evaluation questions-what to ask a client
-
I am looking to make a list of go-to questions when I talk to clients on the phone. What are some good questions that would help me evaluate their website/internet goals?
-
Some questions that can be on the list:
-
How dose he (the client) measures success out of SEO? What are the SEO KPIs and targets ? ( with those you can really get a very good feeling on what type of client you have or you will have). You can also elaborate based on the answers and drill down to understand better their view. Leave room for your proposals and other better KPIs that you can propose.
-
What keywords he would like to target ? (in order to have a good starting point for your keyword research session)
-
In his view, what are the main competitors and why ? (starting not only with rankings but also with content, UX and social exposure)
-
What SEO efforts have been done on the website so far ? (really important one - you will probably need a list and dates for changes in order to have a clear assessment of the project)
-
Dose he track and monitor the site ? if yes, with what tools ? (GA, WMT, SeoMoz etc). Ask for access if possibile (sign and nda if needed)
-
Ask more about the current tracking: dose the client have goals and tracking events setup in Google analytics. Dose he review the feedback from those tools and what decision did the client take so far based on this feedback. Dose he uses event tracking - when, why.
-
Separate chapter about Domain Authority - Link building. Any activities done so far ? Try to see if he knows the trends with link building as you can provide a lot of support about the topic - it's a dangerous topic and you need to be in the driver seat.
-
If not clear, ask about the monetization channels of the website. What is the website income: sales, Saas, adsense, baners, partnerships - it's only for branding etc. At the end of the day you will need to help him reach those targets: income, visibility , exposure etc.
Just a few random ones - Hope it helps
-
-
Here some: Timetable/Competitors/Budget/Demographics/What is or isn't working/CMS or not/Analytic data if any
-
My favourite is always "Why do you want a website?" or "Why have you got a website?" if they already have one.
It's amazing how many people have absolutely no idea what they want to achieve by having one. I find that helps get them in to a more result driven mindset, which works well with our approach.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Any risks involved in redirecting low quality Infringement website?
Hi all, Recently we have over taken one of the websites (with Trademark Infringement )who been using our domain name in their domain. That website got no traffic or backlinks. Is there any risk involved in redirecting that website to our website? Thanks
Algorithm Updates | | vtmoz0 -
Primary keyword in every page title of website
Hi all, We can see many website page titles are filled with "brand name & primary keyword" at suffix. Just wondering how much this gonna help. Or can we remove "primary keyword" from other non-relevant pages and limit the same to important pages to rank well? Thanks
Algorithm Updates | | vtmoz0 -
Question regarding very unique SERP -
Hi guys, I have been brainstorming regarding a very unique SERP that i figured out while navigating search, the serp looks some thing like this http://postimg.org/image/phkol0d97/. i checked the site in structured testing tool but the only thing that i found is some PMR meta tags nothing except that. Can any one help me understand this and i would be more helpful if some one can guide me for the same. #peace
Algorithm Updates | | prashanth1230 -
Website dropping from Page 1 pos 5 to no ranking and then back again?
Hi all, We have a very odd occurrence with a client of ours. It should be noted that they had a penalty recently removed about 2 months ago after much work from our company. Recently they started appearing back on Page 1 Google for a semi competitive keyword term. We were very happy with this and so was the client. The the ranking improved with our work to position 5, which was excellent. Unfortunately what has been happening is they have been dropping out of the rankings completely for this semi competitive keyword for a few days and then reappearing in the same position. The client is checking daily and has noticed. I thought this is just a 'hangover' from the Google penalty and perhaps a one off occurrence, but it has happened about 3 or 4 times now and seems to be happening every couple of weeks. Can anyone shed some light on this behavior? I have checked Webmasters Tools and everything is fine. Thanks Jon
Algorithm Updates | | Jon_bangonline0 -
VRL Parameters Question - Exclude? or use a Canonical Tag?
I'm trying to figure something out, as I just finished my "new look" to an old website. It uses a custom built shopping cart, and the system worked pretty well until about a year when ranking went down. My primary traffic used to come from top level Brand pages. Each brand gets sorted by the shopping cart and a Parameter extension is added... So customers can click Page 1 , Page 2 , Page 3 etc. So for example : http://www.xyz.com/brand.html , http://www.xyz.com/brand.html?page=1 , http://www.xyz.com/brand.html?page=2 and so on... The page= is dynamic, therefore the page title, meta's, etc are the same, however the products displayed are different. I don't want to exclude the parameter page= completely, as the products are different on each page and obviously I would want the products to be indexed. However, at the same time my concern is that have these parameters might be causing some confusion an hence why I noticed a drop in google rankings. I also want to note - with my market, its not needed to break these pages up to target more specific keywords. Maybe using something like this would be the appropriate measure?
Algorithm Updates | | Southbay_Carnivorous_Plants0 -
Does it impact over ranking of any website if their same content being used some other external sources
Hi Moz & members, I just want to make sure over website www.1st-care.org , does it impact over ranking this website if the same content (of about us or home care services) being used some other external sources or local citations places. Do those published same content create any ranking drop issue with this website's and making its content strengthen week? . As I was on 9th position in Google.com before, now it has slipped to 29th position. WHY? is there content issue or anything else which i am not aware.
Algorithm Updates | | Futura
See the content used:
Home page content
About us page content Regards,
Teginder Ravi0 -
Videos increase ranking of products in SERPS from Ecommerce Website
Just noticed something I've never seen before..and I just wanted to see if anyone else experienced this. I work for a 15000+ item eccommerce website, and today I noticed that on a few brand searches, several individual product pages were coming up. This is actually unusual because most of our individual item pages (including these) aren't ranked well enough to show up well in a brand search (and don't try to target brand terms either), but a correlation here was that both items contained videos referenced within. These were not videos hosted on our YouTube brand page either..these were videos done by separate manufacturers - one was hosted on their site, one on ours. Google actually pulled the snapshot of the video to the SERP as well... even though it was embedded within other product copy. Has anyone else noticed any preferential treatment given to effectively random items on your eCommerce website because it was augmented by video? I can assure you there was nothing otherwise unique about these products and they're not really that sought after. Neither item or url was new, and neither were the videos within. Also, this was a Universal Google search, not one for videos. (Sorry, I'm not allowed to reference directly). Thanks.
Algorithm Updates | | Blenny0 -
Bad IP Neighborhood Question
I'm interested, weather bad network neighborhood could cause some penalties in Google indexing and search? For checking your site neighbors follow this URL (enter your site URL in the end): http://www.google.com/safebrowsing/diagnostic?site=domain.com
Algorithm Updates | | bubliki0