CPA bidding advice needed please?
-
Morning all!
I need help with my adwords budget (not a loan :-)), when I use the Google recommended CPA bid it eats my money whatever budget, (I spent £135 yesterday which is far too much.. I can keep topping it up as long as the sales keep coming in, but when i take my eyes off Google uses my budget fast.
My adwords account has been tweeked by a pro since Feb 12 with 722 conversions at 10.22%. I have now taken over and personalised the campaigns (I've read many books and have 5+ years adwords experience)
Anyhow here's the question;
Today Google suggests a MAX CPA of £9.75 and a target of £6.72. what prices do you suggest ? I've set daily ammount at £60.00
And which option should I choose in Ad rotation; Clicks,Conversions or rotate evenly?
My best ad has had 134 conversions.
I'm selling Tigi Bed Head & Redken hair care products. www.thehairroom.co.uk
Thank you
-
Ta very much.
-
I use best cost for conversion by keyword. But, I will run other ads if the volume is really low.
-
Hi EGOL, thank you again.
Last question ( for today )
My ads, should i use the best conversions or CTR's?
Have a good week end.
Mark
-
Quality scores of 7 to 10 are good. Nice work!
When I write ads I start with about six. I let them run until superior / inferior ads can be identified. The number that I have running depends upon performance. I might only have one good ad or I might have several. However, I always have a new one in testing - unless I am really happy with results.
You might try tweaking the landing page to improve conversions.
I don't delete old ads, I keep them for reference although I don't know if that has any impact upon the performance of the campaign or ad group.
-
Hi EGOL,
Now that my friend is an answer! Thank you.
I have got my Brad Geddes book back out to read again, and I shall get rid of the lower quality words, again.... most of my words are 6 - 10? average of 7...
I have around 50 ads which I use, all paused, should i get rid of a few to improve quality?
How many ads should I have running at any one time? 2?
I'm burning money here! and making a lot of parcels! but ROI is too low.
Regards
Mark
-
Today Google suggests a MAX CPA of £9.75 and a target of £6.72. what prices do you suggest ? I've set daily ammount at £60.00 And which option should I choose in Ad rotation; Clicks,Conversions or rotate evenly?
If I was taking over a campaign like this.... I would...
-
take another shot at improving the quality score
-
drop the least effective ad and rotate the rest giving conversions the preference
-
write two more ads that might be superior to what's currently the best and in review their performance monthly
-
Google is guessing at your MAX CPA. ... the real answer depends upon your costs of filling a sale and your selling price (which can be tweaked).... Your goal is to make a maximum profit per day.
========================
If you have not done so, consider reading. Advanced Google Adwords by Brad Geddes. I have read it twice, and reread some parts of it many times. Best book anywhere for adwords.
If you are spending major money on PPC then you must attend Brad's Adwords Seminars. This is two days of intense training for Adwords. This is not a fluffy seminar. The first morning covers the basics and then you get deep into spreadsheet math. Adwords is not a word game, it is a math game. This is not a seminar where you will sit, sip coffee, fart and go home an expert. You are going to do lots of math that will require you to think VERY HARD. But if you can learn what is being taught you will definitely make a lot more money and your competitors will be making a lot less.
-
-
Joram,
Excellent answers here. Thanks,
Robert
-
If you had 3305 conversion on that campaign last month then Google definitely has enough data to use to optimise your campaign!
I wouldn't lower the recommended bid with more than 10%. If you can't afford losing some conversions I wouldn't lower it at all.
-
Hello again, thank you for that, I will try it..
I've had 305 conversions in the last 30 days, so my history for CPA should be very good?
Last question, how much lower than googles target CPA do you recommend lowering to, or should I leave it alone?
Best Regards
Mark -
Hi Mark,
Your average CPA can get slightly lower as your conversion rate improves. When the campaign is running at your target CPA for a while you can try to lower your CPA bid a little.
Conversion optimizer only works on campaigns with at least 15 conversions over the last 30 days. It's a great tool to use for campaigns that already have a satisfying average CPA . For these campaigns the tool can save you a lot of work optimising and managing the campaign.
This new tool might help you control your budgets.
http://adwords.blogspot.ca/2012/09/new-adwords-budget-option-shared-budgets_17.html -
Thank you for your reply Joram ten Ham.
Does the target CPA bid slowly get lower the more CPA is used over time?
I have over 250 campaigns and it eats my budget fast! Do you advise CPC which is so slow to convert or CPA which there isn't much ROI left? I still ahve to watch it like crazy.
Mark
-
I would use target CPA. This option gives AdWords more flexibility to generate conversions and it tries to keep the average CPA over a longer period below your target CPA. As target CPA you put a price that you are happy to pay for a conversion. (Don't lower the recommended bid too much)
Since your campaign's main goal is to drive conversions, I would choose the 'optimise for conversions' Ad rotation option. After a while you can remove ads that have a low converison rate and add new ones, based on your best performing ads.
Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Help needed
I am quite new to Moz and SEO in general. Our company has a website at https://printvent.co.uk We are using woocommerce / wordpress for an ecommerce store selling custom printed products,. Banners, Posters, stickers etc. We have configured Yoast SEo and Moz is now reporting no errors on the site. However Google has not indexed any pages from the site after around 3-4 weeks. I have submitted through Google search console. It is reporting over 900 pages blocked by robots.txt. There is a folder called Printvent designer that we are blocking via a disallow in robots.txt. I thought this was necessary as this creates a URL for every product for every option that the customer uses to design their own product. These all point to the page printvent designer. (example XXL Blue sweatshirt has its own designer page - https://printvent.co.uk/printvent-designer/453 My question really is what are we doing wrong ? All meta titles and descriptions are in place, no errors from Moz, Moz reports most product pages as 90% + Any help would be greatly appreciated.
Moz Pro | | Printvent0 -
Before Migration/after(www/non-www/http/https) - Good concentration needed :p
Hi all, Im confusing between those www's and http's. If i go to searchbar (chrome) and ENTER: www.mywebsite.nl, It changes to https://www.mywebsite.nl
Moz Pro | | Dreamgame2016
( with www, and https:// not used) / Its OK next: typing in searchbar and enter: mywebsite.nl, It changes to https://mywebsite.nl (without www and https:// ) / OK Next: www.mywebsite.nl, it stay the same, just https:// added: https://mywebsite.nl (used with https://) / OK Now its comes: If I do it again without http**(s)://mywebsite.nl, **It changes to https://www.mywebsite.nl/?SID=bccbuhvi1cf53r188bpvskn597 / NOT OK 😛 In google search console (webmastertool) I gave property for the https://mywebsite.nl and https://www.mywebsite.nl Each of the website, Im seeying data clicks/ volume keywords etc, so both of them functionating By search console: https://www.mywebsite.nl (With www) I see crawlfaults/errors: 1633 (the url has not linked existing page) I see again: "?SID=..." after urls, example: mywebsite.nl/blabla/?SID=m07ev6lliefbf0tfhe4kf0ih54 By search console - other website: https://mywebsite.nl **(none-www) **you see two crawlfaults/errors! Bad influance for my SEO, because of no existed pages, bad urls and dubble content. Bye bye keywords! Lets analyze/crawl with Moz tool ofcourse ^^: Pages with High Priority Issues: | 2646 | Duplicate Page Content |
| 14 | 4XX Client Error |
| 3 | Crawl Attempt Error |
| 1 | Title Missing or Empty | Medium priority: | 9618 | Temporary Redirect |
| 2688 | Duplicate Page Title |
| 13 | Title Element is Too Long |
| 1 | Missing Meta Description Tag | After seeying this results what is the best option (no losing link-juice)? redirect 301? www to none-www (https://) ? Shortly I am going to change my domain provider and the website template in magento. After that I am going to focus on the SEO implementation. First, I have to solve this problem. Who can give me an advice for this situation? Regarding, Newbee0 -
Tools necessary for a Technical Audit of website with penalties and need remediation?
Tools necessary for a Technical Audit of website with penalties and needs remediation? I am being tested for a job interview to prove and/or disprove a website has issues. I am familiar with Moz tools but I'm not sure of the procedure for this request? I am not finding anything online. The client will be giving a website and I will be doing this audit. What tools would you use? What exactly should I be looking for? What are some obvious fixes? WHERE CAN I LEARN MORE?
Moz Pro | | Joseph.Lusso0 -
New to Moz, need some probably basic answers about Keywords, Linking, Competitors and General SEO
Hi, So I have quite a lot of data colelcted about my site now, regarding keyword research, page crawling and competitor research ect. But I find myself second guessing myself about what I have done and what to do next. I have done basic research for as many relevant keywords I could think of to my site, including branded and non branded terms. If the main competitive keywords for my niche are very competitive, shall I start doing more research for long tail keywords and only try to rank for them? Does is matter how many keywords I am doing research for? Does is matter how many keywords I try to optimise for each webpage? Are the amount of branded keywords I am researching skewing my results? As they are all ranked #1, but nearly all of the non branded keywords are much further down the list... Once I have decided what keywords are worth trying to ranking for for each page, are the techniques to actually rank more highly for them - Title, H1 Tag, Description, Meta Data, Fresh Content and using the keywords on the page? Or are there more techniques I haven't heard of? Under Keyword Rankings - I noticded that some of my keywords are directing to specific pages, like "Cavity Waxes" is directing to the URL ending in .com/cavity-waxes - How do you assign the keywords im researching to specific URLs? - Or does Moz do it automatically? As most of my keywords seem to be unassigned to any URL, is that because they are not ranking highly enough? How do I best use the data collected through Moz? Good practices? Techniques? Tips and Tricks? What is the best practice for finding potential link partners and asking them for mutual linking? Techniques for finding partners that are likely to link with us, but still provides link juice. I must apologise for this long-winded set of questions, but these are troubling me! Any help would be greatly appreciated, Kind regards, Max Johnson
Moz Pro | | BiltHamber10 -
Can you please provide an explanation of what each grade means so that I know how to improve the grade?
I am actively using SEOMoz to improve our overall customer experience and increase SEO traffic. I would like to better understand the grading "report card" report to deep dive into the words that get a poor score. Example I understand that "F" is bad, but what scoring factors are used to determine an "F"?
Moz Pro | | WebsiteGrowth0 -
SEOmoz showing crawl errors but webmastertools says no errors, need help!
Hi this is my first question and i couldnt find a similar question on here. basically i have a clients website that is showing 150 duplicate page titles and content errors plus others. SEOmoz analysis is showing me for example is 3 duplicate hompage URLS: 1.www.domain.com 2.domain.com 3.www.domain.com/index.html all 3 are the same page. after explaining to the guy (who built the website) the errors, he ensured me that the main URL is URl 1. and the other 2 are 301 redirects. however SEOmoz analysis doesnt seem to change the results and webmastertools doesnt seem to show any errors at all. also if i try all 3 URL's there are no redirects to URL 1. any help or clarity would be awesome! Thanks e-bob
Moz Pro | | bobsnowzell0 -
Would someone be willing to site audit us and give us some tips/advice?
Hi, Would someone or a whoever is willing to, help me get me head around what the OSE is telling me? I had a few quotes from firms who used this and they basically tried to sell me the world for £500 a month. So I have done my own SEO over the past 5 months and I think the figures are slowly going up, as are visits and sales (albeit slower than the visits). The site is www.designerboutique-online.com, if anyone is willing to take a look around, throw me some constructive criticism, some praise and some tips/hints etc... that would be great. Our budget is very small, hence the reason for doing it myself, so maybe if I could take some advice and put it into action, I could start making some big changes. Some competitors to compare us with are: www.odsdesignerclothing.com www.tessuti.co.uk www.uniquemenswear.co.uk www.endclothing.co.uk www.psyche.co.uk Thanks Will
Moz Pro | | YNWA0