Naming Pictures
-
Think of our company as a real estate company, having hundreds of homes, each home has an optimized page and comes with a WP light box and 15 specific photos of a property.
The code of the property would be unique, and so is the title tag (key phrase) for each property unique. Each property has a picture of the front, the living room, the master bedroom, a bathroom, the pool, the kitchen...
Say the home code is HC007FE and the keyword is "greatest home example ever".
How would you suggest naming the pictures and additionally the alt txt for these pictures?
Thanks for your help!
-
I like to name at least one of the pictures with the exact keyword I'm targeting in the title tag: greatest-home-example-ever.jpg and then the alt attribute would be "greatest home example ever". Then, for other images on the page, use similar, but varied file names and anchor text, such as: great-home-example.jpg, greatest-home-example.jpg, etc.
I have no idea if this helps rankings or not, but I also like to optimize the meta data in the image. I figure it might help, so why not! If you're using Windows, you can right click on the image, choose properties, click the details tab. Put the keyword in the title, subject, and comments. I'm sure you can do it on a Mac as well, probably just as easily.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What should my site name be?
Hello, I'm a physical therapy clinic in Fort Myers, FL. Currently my website is named "Physical Therapy Fort Myers". My company name is Back In Motion Sport & Spine Physical Therapy. My question is, should I rename my site under my business name or is it OK to keep it as "physical therapy fort myers"?
On-Page Optimization | | backinmotion1230 -
URL, page title, item name - which is most important for google ranking
We are a bridal store and are able to use different information in the URL, Page title and item name. In item name we give the product a name for us to identify ie. Alex Lace Dress in Black/Nude, Ivory/Nude, Red/Red In Page Title we use the suppliers name and product code as well as the item name ie. Jadore j8075 Alex Lace Dress Online Australia URL = alex-lace-dress/ Are we using the correct format ? What could we do to improve them?
On-Page Optimization | | CostumeD0 -
Ranking over someone else who has your branded domain name
Hello! I have a client who has been in business for a long time, but was very late to the game online. As a result, the branded domain for his business (for explanation purposes I'll call it "Houston Tan"*) was already taken when he decided he needed a website, however it was not being used. He approached the company that owned "houstontan.com" and they refused to sell it to him. Not only that, they turned around and opened a company and developed the website using his trademarked company name as one word instead of two, "HoustonTan." It was brought to court and the judge determined that since they created a new name by combining the two words, there was nothing that he could do. Still having to create a website for his company, he chose the domain "HoustonSunTan.com." Not sure who was advising him on that one. So now he has a domain name with only a partial match to his company name. As you would imagine, when you search Houston Tan, HoustonTan.com is number 1, 2 & 3, and HoustonSunTan.com is #4. My question is, do you think it is even possible for his company to overtake the top spot of Google? Or have you ever come across a situation like this and if so what worked for you? FYI: Even though it says Houston, the company is a global company in over 500 cities (with one 800 number unfortunately), so local SEO strategies wouldn't necessarily apply. *Names are made up to protect both parties 🙂
On-Page Optimization | | American.Made0 -
Why is Google replacing my meta title with the business name on home page?
For all queries that return the home page, Google is not showing my meta title. Instead it replaced it with the official business name which of course makes it harder to rank for key terms since they don't exist now in the meta title. You can see this is you search on "mt view estate planning attorney". The site in question is dureelaw.com and the title showing is "The Law Office of Daniel L. DuRee." View the source and you'll see my meta title. Why is Google substituting it?
On-Page Optimization | | katandmouse0 -
Does name of town in title tag help if queries don't include the town name?
Hi. Wanted to know if targeting local traffic online and the search volume of KWs in the area do not include the local names (according to KW planner) does it still help to keep the town names in the title tag? does google deliver local results based on location names in title tag if query didn't mention it?
On-Page Optimization | | Morris770 -
Why Isn't Google Authorship Showing My Picture?
I have several clients and the Google Authorship images used display in the search results for all of them. About a month ago all of the images disappeared, however it still displays "by <name>, indicating that Google Authorship is working -- it just doesn't show the image (see screenshots). The image follows the guidelines, and we've got the rel author tag in place, with a link back to Google. </name> When I use the Google Structured Data Testing Tool it shows that authorship is properly functioning. I'm completely stumped. Does anyone have any ideas why this may not be working? Here's two examples of the sites with Authorship not working properly (screenshots below): criminalattorneylongislandny.com
On-Page Optimization | | socialfirestarter
https://dl.dropboxusercontent.com/u/3786946/Screen Shot 2014-01-03 at 12.53.10 PM.png
https://dl.dropboxusercontent.com/u/3786946/Screen Shot 2014-01-03 at 12.44.12 PM.png attorneytonyadderley.com https://dl.dropboxusercontent.com/u/3786946/Screen Shot 2014-01-03 at 12.52.36 PM.png
https://dl.dropboxusercontent.com/u/3786946/Screen Shot 2014-01-03 at 12.52.52 PM.png0 -
How to optimize for a product by two names
So let us assume I am selling an item on my website and it comes in a large array of varieties. Let us also assume that this item is commonly referred to by two different names. (i.e. Cover & Case, Car & Automobile, Notepad & Notebook) Both of these names that are used, in regards to this product, have, for the sake of argument here, the exact same search volume. I want to make sure that I rank for both terms. In my Title Tags I am currently thinking about the following methodology to help that cause. "GE Motors Super Fast and Awesome Car / Automobile" "Ghostwriter Kids Notebook / Notepad" "Super Soft Pillow Cover / Case" Notice I have the space in between the words and the / but my question is if this is necessary or not? What is Google's policy on how they view that / ? Can I do this and still have Google see it as two different words? "GE Motors Super Fast and Awesome Car/Automobile" "Ghostwriter Kids Notebook/Notepad" "Super Soft Pillow Cover/Case" Apologies if this is a fairly basic question but cannot seem to find this information.
On-Page Optimization | | DRSearchEngOpt0 -
Title optimization best practices for clients with insanely long business names
How do others utilize keywords and preserve branding in the title tag for clients with a REALLY long name? Two examples. Example 1: Business name is 38 characters long in the following format: [Firstname] [initial] [Lastname] [Businesstype] Services 38 characters is workable, but the keywords for what he offers and this industry in general are long too. He abbreviates to his initials in the domain name - I don't love doing that as the acronym has a meaning of its own. (We unintentionally acquired at least one very amusing if useless backlink thanks to that.) Leaving off "Services" saves a few characters. Example 2: Business name totals 58 characters and references their two related lines of business. Similar to: Rogers Institute of Robotic Studies and RIRS Robot Repair
On-Page Optimization | | MaryAnneG
or (saves a few characters)
Rogers Institute of Robotic Studies and Robot Repair How would you handle that? Use the appropriate half of the name on pages related to that particular LOB? Only use the brand on some pages? Abbreviate more? I've been using their full name on the more "general" pages of the site and omitting it in favor of keywords on the more specific pages . Suggestions? Other ideas?1