One product two audiences, two pages or one
-
We have a product on the site that is used by two different groups of people, who refer to it with different terms. One group refers to it as "Lace yarn" plus around another 15 similar terms and the other group refers to it as "Crewel wool" with also 15 similar terms. I am having difficultly deciding how to approach this. At the moment it is on one page (http://www.renaissancedyeing.com/en/category/threads-yarns/crewel-wool/). would it be a good idea to split this into two pages?
-
As it is now I saw H2 = Category, I would try something like Crewel Wool - Swatches, etc.
To me, the meta description is the most underutilized tool in most web site arsenals. You can do so much with them. So, do that and as you go clean up what you can. It will all help.
Best
-
Now I can't remember why I was hesitating over splitting that page.
Yes, I have the ongoing task of creating 200+ meta descriptions for the site There are H1's. Would h2's be preferred over highlighting relevant phrases in the site copy?
-
Simon,
I would personally go with two pages. Knowing you have two distinct types searching for this in two distinct ways, look at traffic for each query and you will likely see enough traffic going to each to warrant strengthening by dividing.
Do note that you really need to look at better on page SEO as well. That way, you improve your odds of someone finding you and when searching someone coming to your site (no meta description means the search engines are coming up with those for you. By not having H1, H2 , etc. you are missing opportunities to improve your ranking).Hope this helps,
Robert
-
Well I would create two pages if you think that you can produce good quality unique content in relation to each product term on an individual page. As you have two audiences you could target each for input such as reviews to help make each page unique.
The advantage for each is that you can clearly target the individual term in relations to page title, header, content, url name. Then if you look at ideas to build links to both you will succeed.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Changing a product page from "example.com" to "example.com/keyword" affect SEO and Ranking?
We're in a situation to move the page from "example.com" to "example.com/keyword". And adding new content to the "example.com" page. Does this change affect our ranking? If so how can we overcome this problem? Can anyone help?
On-Page Optimization | | Mohamednatheem0 -
Duplicate page content
These two URLs are being flagged as 98% similar in the code. We're a large ecommerce site, and while it would be ideal to have unique product descriptions on each page we currently don't have the bandwith. Thoughts on what else might be triggering this duplicate content? https://www.etundra.com/restaurant-parts/cooking-equipment-parts/fryers/scoops-skimmers/fmp-175-1081-fryer-crumb-scoop/ https://www.etundra.com/restaurant-equipment/concession-equipment/condiment-pumps/tablecraft-664-wide-mouth-condiment-pump/ Thanks, Natalie
On-Page Optimization | | eTundra0 -
Should I optimize my home-page or a sub-page for my most important keyword
Quick question: When choosing the most important keyword set that I would like to rank for, would I be better off optimizing my homepage, or a sub page for this keyword. My thinking goes as follows: The homepage (IE www.mysite.com) naturally has more backlinks and thus a better Google Page Rank. However, there are certain things I could do to a subpage (IE www.mysite.com/green-widgets-los-angeles ) that I wouldn't want to do to the homepage, which might be more "optimal" overall. Option C, I suppose, would be to optimize both the homepage, and a single sub-page, which is seeming like a pretty good solution, but I have been told that having multiple pages optimized for the same keywords might "confuse" search engines. Would love any insight on this!
On-Page Optimization | | Jacob_A2 -
Impact of number of outgoing links on Page Rank of an optimized page?
What is the current best practice on preferred number of outbound links on a page you are trying to rank with: According to online resources form a pure page rank perspective a high number of outbound follow links can have a negative impact not only on child pages but also the page itself
On-Page Optimization | | thomaspro
http://pr.efactory.de/e-outbound-links.shtml Other resources suggest that particularly placing high quality outbound links on a page (nofollow) increases the trust and authority of a page Are there any other elements to keep in mind? Is the best practice to avoid any follow links on a page you want to rank well in Google for? Thanks /T0 -
Should I add PDF manuals to my product pages?
Hello. A lot of the products I sell on my e-commerce site are very technical. I decided to add PDF data sheets, manuals etc on each of the product pages to improve the customer experience. Now I am not sure if it was the best thing to do. I have noticed a couple of times that the PDF is out ranking the product page in the SERP. For a few products, the PDF ranks but the product page doesn't. Anyone got any ideas?
On-Page Optimization | | DavidLenehan0 -
Home Page Content
Hello. i'm optimizing this website, > home page for one keyword phrase and i was wondering how many words article do i need with that keyword?and if i need it at all? as you can see if i add some content on my home page before the slider, it will ruin the look of the website, What is the right way to do it? Thank you!
On-Page Optimization | | KentR0 -
One or two keywords/pages
Hi, I have a question about good keyword practice. I have a page: http://www.holdnyt.dk/skader-karantaener/fodbold/england-premier-league It lists all injuries ("skader" in danish) and suspensions ("karantaener" in danish) for the english premier league in football/soccer. On the page one can choose to show only injuries OR suspensions, which have their own URLs: http://www.holdnyt.dk/skader-karantaener/fodbold/england-premier-league/skader http://www.holdnyt.dk/skader-karantaener/fodbold/england-premier-league/karantaener My question is - what is best. To optimize the first URL (the more general one) to fit both of the following keywords:
On-Page Optimization | | rasmusbang
"skader premier league" and "karantaener premier league" OR should i focus on optimizing the two latter URLs, the more specfiic to target the two keywords. Regards, Rasmus0 -
Jquery in top of page vs text on bottom page
Is it the best way to use jquery sliders on the top of your page to still get all your text above the fold and score in search engines? for example: http://www.wolf-howl.com/wp-conte... is much better to score high ranks in search engines than http://www.wolf-howl.com/wp-conte... ?? Thanks!
On-Page Optimization | | HMK-NL0