Good technical SEO resources for a newly hired front end dev who has no SEO experience
-
I am a SEO/product manager for a big online publisher. I work with several front end developers who have great technical and design skills, but zero SEO or social media knowledge. I end up answering a lot of SEO 101 questions and/or making them redo things with SEO and social media in mind.
What are some good resources for them? I was already going to send them these SEOmoz links.
- http://www.seomoz.org/beginners-guide-to-seo/basics-of-search-engine-friendly-design-and-development
- http://www.seomoz.org/beginners-guide-to-seo/how-usability-experience-and-content-affect-search-engine-rankings
Can anyone recommend other, more thorough, more technical reading and reference materials (print or online)?
-
Great authors. I haven't read it but have wanted it for a while. Trust me, mistakes by developers can totally derail any SEO you want to do. I am an in house SEO and I spend about 80% of my time trying to fix technical errors that were made by developers who never took any SEO into consideration when building the site.
If they get to know a lot about SEO it will make your work more effective, quicker and make it possible for you to contribute more to the bottom line..
-
I've heard it's a good book, but it's pricey and nearly 700 pages long. I'd say that online content (alone on SEOmoz) will suffice.
-
-
No, but it does seem to cover the fundamentals pretty well... However, since it's about 4 years old, costs money and will require a large amount of time to read through, I don't approve of it.
-
I would make them all read the SEO Beginners Guide from SEOmoz... then I would send them individual links to the SEOmoz Blog filtered by category and/or keyword depending on what they do or are specialized in, so that they could do their own research.
Here's a somewhat technical guide for SEO by Google:
http://www.google.com/de//webmasters/docs/search-engine-optimization-starter-guide.pdf
I don't know any other exact technical resources, but I am sure that you'll find plenty on Google.
-
The 2nd edition was done in 2008. Have you read it? I have. A lot of the fundamentals there are completely sound, and they stay away from a lot of the garbage tactics that SEOs have done over the last few years.
Interested to know your take on it. Always interested in different points of view.
Ehren, don't just trust my word for it. Read the reviews on Amazon.
My own copy is also dog-eared from constant flipping back through and referring to things.
-
...this book was published in 2005.
-
If they weren't developers I wouldn't make this recommendation, but there's a great book on SEO and Search Engine Marketing produced by the smart folks over at IBM. I highly recommend it because it gets down to the nitty gritty technical stuff really well. And, it was written by developers
P.S. I am not an Amazon affiliate. This is not an affiliate link
http://www.amazon.com/Search-Engine-Marketing-Inc-Companys/dp/0131852922
Sorry that was a link to the old edition. Here is the newer one:
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO Agency with experience in the loyalty rewards marketing space?
Looking specifically for an SEO agency that has experience doing SEO work for businesses in the loyalty/rewards market space. Brands that occupy this space could include Swagbucks, eBates, PCH (Publisher's Clearing House.) I've looked at the sample clients page of MANY agencies, but I never see any of these types of businesses being featured. Thank you so much for your help!
SEO Learn Center | | sgarrels0 -
Analytics for SEO
Can someone recommend a good (advance) online or offline (Europe) training course for Google Analytics?
SEO Learn Center | | Tormar0 -
Need Definitive Source on Wordpress SEO
I am a longtime practitioner of classic asp. I build sites with SEO built-in and administer largely to sites I have built. I have, up til now, had a policy of not working (SEO) on Wordpress projects because - I don't presently build Wordpress sites Am unfamiliar with how SEO could be implemented on CMS I have a long time client who wants me to do contract SEO work on various Wordpress sites on his servers. Can someone point me to a definitive source on the latest methods for Wordpress SEO. I am very proficient in SEO with conventional web sites - I just need to know how to implement it in Wordpress. I don't see how plug-ins can implement serious SEO, but my mind is open.
SEO Learn Center | | dcmike0 -
SEO Stratergy for new ecom site
Hello Experts, I need expert advice for my ecom site. My site is www nsale dot in , domain is 2 years old, we just revamped the site. Its currently under testing. Dev activity will be complete in another 2-3 day and product addition will start in a week. we are targeting all major categories of product. I am not sure about how to start the SEO and social media marketing. Can someone help on how to plan and execute inorder to get targeted traffic and also steady increase in traffic ? Targetted traffic is India. PR is currently 0. Thanks in advance.
SEO Learn Center | | nsale0 -
Local SEO Practice: Creating a Fictitious Business?
Has anyone tried fabricating a fake, brick-and-mortar store as an SEO experiment? Sort of along the lines of what Starwood is doing (check out this Wikipedia experiment with the Test Galaxy Sheraton), but with a legitimate physical address and all? Was it useful? And are there any potential legal troubles that could arise from borrowing a vacant address? I'm thinking this could be helpful for my Intern to gain practical experience in local SEO, without the politics of working for a client But I wouldn't want to blight that address for future occupants if the experiment went horribly awry. We could instead offer pro bono services to a small business with a limited web presence – that would be useful to her, and constructive. But I'd like to have a better understanding of what signals Google looks for when deciding whether to index a website in local search, and see whether possible to dupe those algos. What are your thoughts, Mozzers? .
SEO Learn Center | | sweetfancymoses0 -
Other Good SEO Forums Besides SEOMoz
I spend a lot of time on SEOMoz and would like to get some other perspectives on SEO. Do you have any recommendations of other good SEO forums? Thanks!
SEO Learn Center | | Charlessipe0 -
What SEO conferences do you recommend?
I need your recommendations for which SEO conference I should attend to during 2011-2012. I've been working with SEO since 2002 so I'm not a beginner. I want the good stuff! 🙂 However I havn't been to that many conferences before, only PubCon Las Vegas several times. I would therefore appreciate some help from you guys who have tried them all (or at least several of them) 🙂 Thank's a lot!
SEO Learn Center | | Googleankan0 -
Not counting seomoz or Distilled, what are your top3 SEO blogs you wouldchoose to read if you had a hard limit of 3 total?
Recently on Q&A, Petra weighed in with a link tool site that had completely missed my radar. My problem is lack of time. I don't have enough of it to readthe2 dozen+ SEO blogscurrently in my RSS feed I would like to tobe able to read to stay current. So I end up only reading at the moz. I'm hoping the collective wisdom of the SEOmoz crowd will shine forthand set me on the road of pursuit of new knowledge with the best of the best blogs
SEO Learn Center | | goodnewscowboy0