Is bounce rate based off of visits or unique visitors in GA?
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I feel like a noob for asking but I have to know
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Trust me this is most difficult question, and often many people are confuse about mysterious bounce rate metric.
Bounce rate is simply request to page on server. No matter request is from human or some javascript call.
Technically it is
- The percentage of website visitors who see just one page on your site.
- The percentage of website visitors who stay on the site for a small amount of time (usually five seconds or less).
I would suggest to give priority for some visual sciences like "hitmap" or "Page Overlay".
Do not rely on analytics numbers. It is always better to have some advance segments to measure visitor engagements & content loved by users.
In summary, Our prime concern is content consumption and visitor engagement wrt goals and not detailed research on Visits vs Unique visitors.
Hope this will help.
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