Need help to implement microdata/microformat for ecommerce site
-
**Can somebody please help me to implement microdata/microformats codes for our ecommerce product pages? **
Please guide me if you have some CSS example for the same.Thanks.
-
Hi Lorna,
Have you managed to find the file through FTP?
Drop me an email on matt@wowinternet.net and I will send you over some more info.
Matt.
-
Thanks Matt. It's a great article, but I don't see any step by step instructions on how to apply schema.org rich text snippets into that product template file?
-
Hi Lorna,
I have recently done this on a Joomla/VirtueMart website.
You need to go in via FTP into your website's root folder and navugate to the following file:
/httpdocs/components/com_virtuemart/themes/default/templates/product_details/vmj_ritz.tpl.php
Once you have got this file you will be able to edit the actual product details page within your shop. I recently wrote a blog on on-page optimisation and there was a section on open graph/schema code so if you follow my instructions on there then it should help you out:
http://www.wowinternet.co.uk/blog/on-page-optimisation-with-a-view-to-the-off-page-seo/
Hope this helps,
Matt.
-
Matthew, I would be very interested in your recommendation for a solution for Joomla. Just tackling 3 sites on Joomla/Virtuemart after years with Wordpress and OSCommerce. Thanks!
-
Matthew,
Website is in Netsuite. We are doing customizing it as per our need.
Anyway, I dont mind if you share some more knowledge about wordpress plugins.
Thanks
-
No problem Sameer.
I would also pay attention to what Dana has said below with the Open Graph code because it is just as important to prepare your page content to be shared as it is to optimise for the search engines.
Do you use a CMS? If so, I know a few good plugins that automate this process within both Joomla and WordPress.
Matt.
-
No problem Sameer.
I would also pay attention to what Dana has said below with the Open Graph code because it is just as important to prepare your page content to be shared as it is to optimise for the search engines.
Do you use a CMS? If so, I know a few good plugins that automate this process within both Joomla and WordPress.
Matt.
-
Gerd,
Thanks for wonderful information & advice. Most importantly advice about testing.
I am delighted & regretting about not asking this question long back on SEOmoz forum.
Thank you, thank you, thank you.
-
Dana,
Thanks for your effort & help.
-
Thanks Mathew...I have given same to my in house tech team.
-
I would go through this page first: http://support.google.com/webmasters/bin/answer.py?hl=en&answer=1093493 and then follow the instructions for implementing hproduct here: http://support.google.com/webmasters/bin/answer.py?hl=en&answer=146750#usage
Before you take your pages live, use the Richnsippets tool to test your markup: http://www.google.com/webmasters/tools/richsnippets
Make sure that you include category breadcrumbs in your product pages. The product markup and offer-markup is obvious and quite easy. If your site offers reviews on products, use the hreview tags as well - this will give you great exposure.
Be aware, that Google is quite difficult when it comes to "Your markup contains hidden data" - one example is if your price tag for example looks like this, Google will reject it: $100.50
-
I just did this today. It was on a 3dcart store, so this may be over simplistic, but hopefully it gets you closer to implementing what you want (your will have to replace the URLs with your own of course):Immediately after your page tagshttp://www.yourdomainname.com/product-image-url.jpg"/> Then you will need to install the Facebook "Like" button javascript on your product pages. You can get detailed instruction on how to get and install this code by going to Facebook Developers area hereI am not a developer and it is pretty straightforward. You are able to define the size,, style etc. of your Like button on that page.Good luck. I hope this helps!
-
The best place to start here is with schema.org markup code. It will allow you to markup the different parts of your product pages to signal to the search engines the different attributa that your product has.
An example of some of the code that can be used is shown below:
-
<div< span="">itemscope itemtype="http://schema.org/Product"></div<>
-
<span< span="">itemprop="name">Kenmore White 17" Microwave</span<>
-
<img< span="">src="kenmore-microwave-17in.jpg" alt='Kenmore 17" Microwave' /></img<>
-
<div< span="">itemprop="aggregateRating"</div<>
-
itemscope itemtype="http://schema.org/AggregateRating">
-
Rated <span< span="">itemprop="ratingValue">3.5</span<>/5
-
based on <span< span="">itemprop="reviewCount">11</span<> customer reviews
-
<div< span="">itemprop="offers" itemscope itemtype="http://schema.org/Offer"></div<>
-
<span< span="">itemprop="price">$55.00</span<>
-
<link< span="">itemprop="availability" href="http://schema.org/InStock" />In stock</link<>
-
Product description:
-
<span< span="">itemprop="description">0.7 cubic feet countertop microwave.</span<>
-
Has six preset cooking categories and convenience features like
-
Add-A-Minute and Child Lock.
-
Customer reviews:
-
<div< span="">itemprop="review" itemscope itemtype="http://schema.org/Review"></div<>
-
<span< span="">itemprop="name">Not a happy camper</span<> -
-
by <span< span="">itemprop="author">Ellie</span<>,
-
<meta< span="">itemprop="datePublished" content="2011-04-01">April 1, 2011</meta<>
-
<div< span="">itemprop="reviewRating" itemscope itemtype="http://schema.org/Rating"></div<>
-
<meta< span="">itemprop="worstRating" content = "1"></meta<>
-
<span< span="">itemprop="ratingValue">1</span<>/
-
<span< span="">itemprop="bestRating">5</span<>stars
-
<span< span="">itemprop="description">The lamp burned out and now I have to replace</span<>
-
it.
The itemtype tag signal what type of content the webpage is about. In this example, it is about a product. Then the itemprop tags act as labels to group the different information as the product name, rating, etc.
Full attribute lists can be found at http://schema.org I hope this has helped.
Matt.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Privacy Policy: index it/? And where to place it?
Hi Everyone, Two questions, first: should you allow google to index your privacy policy? Second: for a service based site (not e-commerce, not selling anything) should you put the policy in the footer so it's site wide or just on the "contact us" form page? Best, Ruben
Web Design | | KempRugeLawGroup0 -
ECWID Ecommerce Sitemaps (Lack of)
Does anyone know if the lack of sitemaps on ECWID built sites is a negative for SEO? Does Google somehow index these sites and do they penalize because sites can't include the urls in sitemaps? Also, any idea how to build a sitemap to include ECWID shopping carts?
Web Design | | Atlanta-SMO0 -
No cache meta tags - does it help Google get back and reindex faster?
I saw these meta tags on a site and am trying to figure out their benefit. These meta tags are on the home page, product pages, every page of the site. Will it cause search engine bots to come back and index pages faster? Will it cause slower page loading in browsers if nothing is cached? http-equiv="pragma" content="no-cache"/> http-equiv="cache-control" content="no-cache,no-store,must-revalidate"/> http-equiv="expires" content="0"/>
Web Design | | CFSSEO0 -
I can’t understand, please help?
Our old <acronym title="Search Engine Optimization">SEO</acronym> built a lot of bad links (web 2.0, article ect) and in April of 2012 we received the dreaded Google Webmaster Tools notice of detected unnatural links to XXXXXXXX After 4 requests and disavowing all of the links he created we have finally received Reconsideration request for xxxx Manual spam action revoked The only problem is that this feels more of a penalty than when the received the detected links email? Everything across the board as dropped, I know we added more and more links to the disavow but everything has been going up with the quality we have been putting out until today when we received the manual action revoked. Has anyone experienced this, I feel like I wish we were still under the penalty as the rankings have dived.
Web Design | | BobAnderson0 -
How do I properly implement rel=me?
Is there a primer anywhere that will help me understand how rel=me works and how to implement it properly? I do NOT have a blog but I do have a Google+ account. I want to put my mug into my SERPs so I need to understand both the concept and the technical details of implementing this. I am very comfortable with markup so I will be able to do this if I understand WHAT I am doing and HOW it is done. Thanks for your help! Chris Streeter
Web Design | | DVRSystems190 -
I need to buy a website template - anyone knows a good place to buy it? where you should buy one template?
I used the www.templatemonster.com or http://themeforest.net/, but is difficult to find a template with a focus on SEO. Also with the necessity to include text in the beginning of the website, is difficulty to found something really good.
Web Design | | Naghirniac0 -
Help choosing an E-Commerce platform for SEO, Product Videos and Usability today?
7 months ago I asked the same question.. I am reaching out to all of you What platforms do you hate? and want to meet the guys or girls that coded it in a dark ally way... and What platforms are good? I keep looking at the code of some sites and its shocking. No GA Async code, No canonical tags.. it goes on and on.. If you want to pitch to me and you are in the UK email me robert@thefurnituremarket.co.uk
Web Design | | robertrRSwalters0 -
Best way to set up a site with multiple brick and mortor locations across Canada
I have a client who is expanding his business locations from 2 cities to 3, and working towards having 10+ locations across Canada. Right now we're building location based landing pages for each city, as well as keyword targeted landing pages for each city. For example, landing pages for "Vancouver whatever clinic" and "Calgary whatever clinic" as well as for "Vancouver specific service", and "Calgary specific service". This means a lot of landing pages will need to be created to target each of 10 or so desirable "service" keywords for each city's location. I've no issue with this, however I was wondering how other companies go about this? What's the best way to be relevant for certain "service" based keyword searches in each city? Many of the "service" keywords are 'localized' meaning they will show Google Places results for local brick and mortar businesses for each location. I'm quite good at optimizing locally for this type of thing. However, many of the "service" keywords are not yet 'localized' by Google, I'd want to have my client webpages show well in the SERP's. for these 'non-localized' "service keywords" as well. the new site will be built in WordPress
Web Design | | AndyKuiper0