Need help to implement microdata/microformat for ecommerce site
-
**Can somebody please help me to implement microdata/microformats codes for our ecommerce product pages? **
Please guide me if you have some CSS example for the same.Thanks.
-
Hi Lorna,
Have you managed to find the file through FTP?
Drop me an email on matt@wowinternet.net and I will send you over some more info.
Matt.
-
Thanks Matt. It's a great article, but I don't see any step by step instructions on how to apply schema.org rich text snippets into that product template file?
-
Hi Lorna,
I have recently done this on a Joomla/VirtueMart website.
You need to go in via FTP into your website's root folder and navugate to the following file:
/httpdocs/components/com_virtuemart/themes/default/templates/product_details/vmj_ritz.tpl.php
Once you have got this file you will be able to edit the actual product details page within your shop. I recently wrote a blog on on-page optimisation and there was a section on open graph/schema code so if you follow my instructions on there then it should help you out:
http://www.wowinternet.co.uk/blog/on-page-optimisation-with-a-view-to-the-off-page-seo/
Hope this helps,
Matt.
-
Matthew, I would be very interested in your recommendation for a solution for Joomla. Just tackling 3 sites on Joomla/Virtuemart after years with Wordpress and OSCommerce. Thanks!
-
Matthew,
Website is in Netsuite. We are doing customizing it as per our need.
Anyway, I dont mind if you share some more knowledge about wordpress plugins.
Thanks
-
No problem Sameer.
I would also pay attention to what Dana has said below with the Open Graph code because it is just as important to prepare your page content to be shared as it is to optimise for the search engines.
Do you use a CMS? If so, I know a few good plugins that automate this process within both Joomla and WordPress.
Matt.
-
No problem Sameer.
I would also pay attention to what Dana has said below with the Open Graph code because it is just as important to prepare your page content to be shared as it is to optimise for the search engines.
Do you use a CMS? If so, I know a few good plugins that automate this process within both Joomla and WordPress.
Matt.
-
Gerd,
Thanks for wonderful information & advice. Most importantly advice about testing.
I am delighted & regretting about not asking this question long back on SEOmoz forum.
Thank you, thank you, thank you.
-
Dana,
Thanks for your effort & help.
-
Thanks Mathew...I have given same to my in house tech team.
-
I would go through this page first: http://support.google.com/webmasters/bin/answer.py?hl=en&answer=1093493 and then follow the instructions for implementing hproduct here: http://support.google.com/webmasters/bin/answer.py?hl=en&answer=146750#usage
Before you take your pages live, use the Richnsippets tool to test your markup: http://www.google.com/webmasters/tools/richsnippets
Make sure that you include category breadcrumbs in your product pages. The product markup and offer-markup is obvious and quite easy. If your site offers reviews on products, use the hreview tags as well - this will give you great exposure.
Be aware, that Google is quite difficult when it comes to "Your markup contains hidden data" - one example is if your price tag for example looks like this, Google will reject it: $100.50
-
I just did this today. It was on a 3dcart store, so this may be over simplistic, but hopefully it gets you closer to implementing what you want (your will have to replace the URLs with your own of course):Immediately after your page tagshttp://www.yourdomainname.com/product-image-url.jpg"/> Then you will need to install the Facebook "Like" button javascript on your product pages. You can get detailed instruction on how to get and install this code by going to Facebook Developers area hereI am not a developer and it is pretty straightforward. You are able to define the size,, style etc. of your Like button on that page.Good luck. I hope this helps!
-
The best place to start here is with schema.org markup code. It will allow you to markup the different parts of your product pages to signal to the search engines the different attributa that your product has.
An example of some of the code that can be used is shown below:
-
<div< span="">itemscope itemtype="http://schema.org/Product"></div<>
-
<span< span="">itemprop="name">Kenmore White 17" Microwave</span<>
-
<img< span="">src="kenmore-microwave-17in.jpg" alt='Kenmore 17" Microwave' /></img<>
-
<div< span="">itemprop="aggregateRating"</div<>
-
itemscope itemtype="http://schema.org/AggregateRating">
-
Rated <span< span="">itemprop="ratingValue">3.5</span<>/5
-
based on <span< span="">itemprop="reviewCount">11</span<> customer reviews
-
<div< span="">itemprop="offers" itemscope itemtype="http://schema.org/Offer"></div<>
-
<span< span="">itemprop="price">$55.00</span<>
-
<link< span="">itemprop="availability" href="http://schema.org/InStock" />In stock</link<>
-
Product description:
-
<span< span="">itemprop="description">0.7 cubic feet countertop microwave.</span<>
-
Has six preset cooking categories and convenience features like
-
Add-A-Minute and Child Lock.
-
Customer reviews:
-
<div< span="">itemprop="review" itemscope itemtype="http://schema.org/Review"></div<>
-
<span< span="">itemprop="name">Not a happy camper</span<> -
-
by <span< span="">itemprop="author">Ellie</span<>,
-
<meta< span="">itemprop="datePublished" content="2011-04-01">April 1, 2011</meta<>
-
<div< span="">itemprop="reviewRating" itemscope itemtype="http://schema.org/Rating"></div<>
-
<meta< span="">itemprop="worstRating" content = "1"></meta<>
-
<span< span="">itemprop="ratingValue">1</span<>/
-
<span< span="">itemprop="bestRating">5</span<>stars
-
<span< span="">itemprop="description">The lamp burned out and now I have to replace</span<>
-
it.
The itemtype tag signal what type of content the webpage is about. In this example, it is about a product. Then the itemprop tags act as labels to group the different information as the product name, rating, etc.
Full attribute lists can be found at http://schema.org I hope this has helped.
Matt.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Mobile-First Indexing New Site monetized with Adsense AMP or not?
I am considering developing a new site monetized with Adsense. I am wondering if it's still worth bothering with AMP, it will take some work to get the functionality I have in mind working on these pages due to the inherent limitations. Has anyone got any insights in terms of current and future benefits of AMP in terms of ranking benefits and Adsense earning potential?
Web Design | | GrouchyKids0 -
Website redesign- change of server . What to do with old site? Keep for a while or delete right away?
Hey Mozzers, Two days ago, we redesigned our website and changed the server at the same time to get faster loading times. Here is what we have done. The old site was hosted on ipage, new site with a new design hosted on UPCLOUD. We changed the A record to the new server, uploaded a new site, submitted a new sitemap to Google Search console, 301 redirected all old URLs to new ones, most have changed a bit. Old URLs were ending with " .html "the new ones do not have that at the end. Submitted AMP pages to Google as well. Now here is my question. Should we delete the old site completely from ipage or should we keep it for a while? Google has indexed the new URLs that were created with the redesign, these URLs did not exist on the old site. But it still shows most of the old URLs on SERPs (these are URLs that have been 301 redirected to a new equivalent page) I understand 2 days is not very long for Google to get everything right, but I am not sure what we should do with the old site? Keep it or get rid of it to help Google index the new one only. FYI every single old URL that appears on Google search when clicked on will take you to the right place, we made sure there are no 404s at all. As this is very important to our business and we get most of it from Google I want to make sure we do it right for SEO purposes. The agency that designed the site did not really know the answer to that question, as they do not have SEO specialists. Please help, any input you might have will be greatly appreciated.
Web Design | | Davit19850 -
Help with 302 Temporary Redirect warning via MOZ crawl
Hi Guys, This is my first post so hopefully I'm using the forum correctly. MOZ crawl tells me that I have 35 pages with a temporary redirect The URL column displays 302 Found along with the http:// URL Redirection Location column shows the corresponding https:// URL This all seems pretty self explanatory. However, I’ve checked my .htaccess file and I can’t see any 302 references in it. I'm trying to figure out where the 302 redirects are from and how I can make them permanent Please can anyone help me out? My .htaccess looks like it needs a little tidy (there are 2 if blocks) <ifmodule mod_rewrite.c="">RewriteEngine On
Web Design | | ianalannash
RewriteCond %{SERVER_PORT} 80
RewriteRule ^(.*)$ https://www.mysite.com/$1 [R,L]</ifmodule> BEGIN WordPress <ifmodule mod_rewrite.c="">RewriteEngine On
RewriteBase /
RewriteRule ^index.php$ - [L]
RewriteCond %{REQUEST_FILENAME} !-f
RewriteCond %{REQUEST_FILENAME} !-d
RewriteRule . /index.php [L]
RewriteCond %{HTTP_HOST} ^mysite.com$ [NC]
RewriteRule ^(.*)$ http://www.mysite.com/$1 [R=301,L]</ifmodule> END WordPress0 -
Major URL changes in new site launch
Hey Guys - we recently launched a new website for a client. Prior, all of their URLs were dynamic via an old-school Cold Fusion CMS. We basically had to rewrite 90% of the sites URLs (site is like 300 pages). The new URLs are SEO friendly and the on-page SEO is strong; but the page rank/authority is starting from scratch from these pages and placement has decreased more most of the new pages with competitive keywords. We set up all of the 301 redirects properly and are actively monitoring in Google Webmaster Tools. **Anything else I can do to lessen the pain and get these pages higher page rank/authority sooner rather than later?**Thanks for all of your help.
Web Design | | NobleStudios0 -
Site Doing Horrible After Redesign
Hello Fellow Forum Members: Thank you all for taking the time to read this. This is in follow up to one of my previous questions, but I now have more information. I will try to be as concise as possible and want to sincerely thank anybody who invests time in answering this. Around February 9, 2013, we launched our new site on the Bigcommerce platform. We moved from Volusion after 6 years. We had paid the Bigcommerce partner for an upgraded 301 redirect package as I was thoroughly concerned about losing rankings. By the end of February our rankings were diminishing. We expected a slight dip due to the new site. As of May, our organic traffic had dropped by 82%. Google WMT is showing 1500+ 404 errors. Many have to do with review page type URLs and some were just plain never redirected apparently. In May, we hired a wonderful SEO company that is a heavy contributor to the Moz community. They have been generous and wonderful to work with. By the end of this last week it was determined that most of the coding suggestions our SEO was making could NOT be implemented in Bigcommerce because Bigcommerce will not allow access to the PHP files by our developer, thus hindering the execution of these suggestions. Some of these were move the blog to the root, use canonical on the home page, use canonical for pagination, stop the indexing of https URLs and a few more. Today, June 25 we are at a complete loss and trying to just keep our business alive. The opinion of both the SEO and the developer is that my choice of Bigcommerce as a platform was not the best. So my main question is what are the odds our rankings have decreased due to the lack of 301 redirects during our migration to Bigcommerce versus the rankings decreasing do to Bigcommerce being a bad choice as a platform? We are being advised to redevelop our entire site on an Open Source platorm such as Wordpress or Magento, but if that's not needed I certainly don't want to have to do that. I hope I have provided a decent amount of history and information. Thank you for any help/advice you are willing to offer.
Web Design | | josh3300 -
Why do site links appear under one keyword and not another? Any ideas?
Hi everyone, I have a client whose website is doing the strangest thing. When I search the branded keyword (the company name), Google doesn't show any site links under the result. However, when I search for the company name plus Inc., I do get site links. Now, the website is ranking first in both searches, so that's not the issue. And, as near as I can tell, the site only contains one or two uses of the company name plus the word "inc." Most of the text on the page and all of the meta data only uses the company name, and most of the links that connect to the site use only the company name as well. Even the Who Is for the site doesn't use the term "inc." And ideas what might be going on? I know Google says that the process is still automated but for the life of me I can't figure out what kind of automated process would result in these results. Thanks! Megan (Rebecca's minion)
Web Design | | RebeccaRalston0 -
Branding site
We are starting a new used car site in latam, and we are in the process of developing the brand, part of the team would like to have the "auto" (spanish for car" in the name and some no. The question is, form a SEO point of view, how strong signal is to have the string auto as part as the URL, and can you have a complete unrelated url and have several URLs with the auto string on it pointing in a 301 way to the non unrelated brand name as a way around? (sorry about my english, I hope you can understand the question) PS, yes, there are a lot of queries involving auto in our target market.
Web Design | | Bligoo0 -
404 page not found after site migration
Hi, A question from our developer. We have an issue in Google Webmaster Tools. A few months ago we killed off one of our e-commerce sites and set up another to replace it. The new site uses different software on a different domain. I set up a mass 301 redirect that would redirect any URLs to the new domain, so domain-one.com/product would redirect to domain-two.com/product. As it turns out, the new site doesn’t use the same URLs for products as the old one did, so I deleted the mass 301 redirect. We’re getting a lot of URLs showing up as 404 not found in Webmaster tools. These URLs used to exist on the old site and be linked to from the old sitemap. Even URLs that are showing up as 404 recently say that they are linked to in the old sitemap. The old sitemap no longer exists and has been returning a 404 error for some time now. Normally I would set up 301 redirects for each one and mark them as fixed, but there are almost quarter of a million URLs that are returning 404 errors, and rising. I’m sure there are some genuine problems that need sorting out in that list, but I just can’t see them under the mass of errors for pages that have been redirected from the old site. Because of this, I’m reluctant to set up a robots file that disallows all of the 404 URLs. The old site is no longer in the index. Searching google for site:domain-one.com returns no results. Ideally, I’d like anything that was linked from the old sitemap to be removed from webmaster tools and for Google to stop attempting to crawl those pages. Thanks in advance.
Web Design | | PASSLtd0