Questions about Press Releases
-
Are sites such as Marketwire, PRWeb, PRnewswire, BusinessWire, e-Releases and PitchEngine good for editorial back links?
Also, if I have a press release on PRWeb, for example, can I have the EXACT same one on Martketwire, etc or do I need to worry about duplicate content?
-
Thanks Rob. @Tutugirl, see Rob's answer. He answered the timing piece very well... "IF they were really press releases, how would they be timed? "
-
yeah about 80% of the links are followed but be careful you should use it for domain authority more than keyword targeting cause it can make your link profile suck quick .
-
Nakul,
Rocking good answer.
-
Many use these sites and my experience with their sales staffs is that they can say SEO more times in a minute than anyone I have ever met. Yes, they can have some impact on backlinks, but the vast majority of that impact flows to them.
The biggest problem with these as I see it is that the vast majority of "press releases" are actually flagrant BS ads for a company, etc. So, if you are going to do them, write real press releases and do not let their people interfere. For example, if you are a dentist and there is a new teeth whitener that guards against cavities do not put out a press release about it and how you use it. (Every other dentist will do the same). Dentist Jones announces XYX teeth whitener, blah blah blah... This is the most common PR they all put out. It is of little or no value.
Also, they all ask for $$ up front, which I don't like and then want to control how often you put out a press release which just struck me as odd. IF they were really press releases, how would they be timed?
That is my two cents.
-
Thanks Nakul. I had a good reason to submit one.
Is there a good rule of thumb on how often to do this? -
OK good to know. So how does that work in terms of backlinks to my site? Does Google like sites like PR Web because I noticed they links pointed to sites in the articles are FOLLOW links.
-
If you have a reason to have a press release, definitely do it. Think about it from a user's perspective. If they see your press release in Google News, would they read it and if they do, is that something they'd call a news ?
As for the distribution, yes, all/most sites have "some" SEO value. But the way I think about a PR is...distribute it with the intent of it getting picked up by offline media potentially and other news outlets..not just for the backlink.
Also, I would not recommend doing too many press releases just for a backlink.
-
Well prweb posts the same article to about 200 news sites exactly the same... so duplicate content is there no matter what but its still worth it for the links google understands that news gets distributed.
Prweb probably has something against posting the same article with another service though so i would suggest writing another pr release on the same topic just different.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Standardising of Company Name Across The Web Question
Good Morning All There are two variations of our company name on the website. Sometimes the name is listed as "name and name" and sometimes listed as "name & name" The domain is obviously www.nameandname.co.uk I believe I am correct in saying that we would be wise to go through and standardise, using one form or the other? Secondly, my main question is would we be wise to use "name and name" as the default, as the word "and" and not the symbol "&" is in the domain itself? Many Thanks
Branding | | ruislip180 -
Question about influencers
Hello, Can a twitter, facebook, linkedin or instagram business page be considered an influencer Or Does an influencer need to absolutely be a person ? Thank you,
Branding | | seoanalytics1 -
Using Press Release For Promoting Linkbait?
We all know that a thinly-veiled ad masquerading as a press release is not a good link building tactic. Of course, if the press release is newsworthy, then it can generate some real publicity and honest backlinks. My question is a bit more specific - are press releases an effective way to promote linkbait to niche websites/bloggers? Has anyone had success using press releases to promote linkbait to relevant bloggers and websites in their niche? My gut tells me that most niche bloggers are not reading press releases on a daily basis to find story ideas. I know that outlets like the Huffington Post and TechCrunch pay attention to press releases, but I'm guessing most blogs not run by professional journalists do not. Anyone know if this is a generally true assumption? Anyone know of a way to get a better feel for the type of bloggers that are signed up to get press releases from PRNewswire or similar services? (In other words, how do you figure out if bloggers in your target groups are signed up to get press releases?)
Branding | | AdamThompson0 -
Best Press Release Distribution Services
I am looking for a Press Release Distribution Service, I know PRweb is a good one but as an Agency we launch constant press releases for our client. Just wondering if someone can tell me about a good PR Distributions services that provide unlimited Pr distribution and which are best for getting your Pr into Google News and easy to use. Also has anyone user http://www.sbwire.com
Branding | | conversiontactics0 -
Reposting media releases
Hey Mozers - We recently distributed a media release and it has been picked up by 20+ news outlets and counting. My question: Should I publish this media release on my news/blog page? Or is it better to just bask in the incoming links? What are the benefits and drawback to each? Thanks in advance!
Branding | | LoganYard0 -
Google Places Question
When you are optimizing Google places campaigns what do you find to be a better way to appear for more searches? No, all customers come to the business location or Yes, this business serves customers at their locations (45 mile radius) **? **
Branding | | TheGrid1 -
A question on what you should always track on your users
For any website it obviously useful to know about as much of your user behaviour as possible - and part of that involves past user behaviour. This is generally done by cookies and would involve things like: Last Visit Date Number of Site Visits Number of pages viewed etc etc I'm trying to build up a list for my developers so they are trackign the information that, although may not be explicetly useful now, but may be useful for future functionality. So does anyone have a list of the key things you should always track?
Branding | | James770 -
Is it good/bad to place a press release on a third party website as well as your own?
I have read that if a Company issues a press release via a third part service (e.g. PR Web) it is best not to place the release on the company’s own website due to negative SEO effects. Is this the case? I‘d really appreciate others thoughts on this.
Branding | | E2E0