Should press releases be posted on my site before released to wire?
-
Should I wait until my press release has been syndicated to post to my press page. If I post it to my press page first, will it cause a duplication problem?
-
I regularly post new 200 level pages to my site, so I guess I'm most interested in getting new links. However, I do see the point that Alan is making as well. Thanks to both of you for taking the time to answer this.
-
Agreed.
We might not have been too much help for Brad, but we might have convinced him that he shouldn't be overly concerned with his final choice.
-
Interesting concept Anthony. The notion that it's ultimately all duplicate content though reinforces my own perspective I think, simply because those inbound links are not overwhelmingly strong, I figure the site might as well get its own "fresh content" bonus out of the deal, since press releases are really about creating / building brand identity as much as anything, and less for "high quality inbound links".
Ultimately I think we both have valid points so it could go either way.
-
Hi Brad,
I'd actually take the opposite position of Alan. I would distribute the press release first and then post it to your site a bit later. I see press releases ability to build external links as one of their biggest values. If there is a concern for duplication, I'd rather have the external postings of the release 'count' in the eyes of google as opposed to the internal.
I wouldn't worry too much about it either way though. Press releases are posted and reposted all over the web, and that's just the way it goes.
Your press release should be linking to important content on your site. It's unlikely that the brief content on the PR would be a significant source of organic traffic for your own site, opposed to the content the release is actually writing about and linking to.
The only time I would do it the other way around, would be if I was creating a PR for a company that is popular and newsworthy no matter what. If SEOmoz had a press release, it would make sense to post it on their own site first because people within the industry are going to find it and link to it, therefore creating many more external links to their actual domain.
Long story short, in my opinion, new/small website should submit first. Big/popular website should post on their own site first.
-
Brad,
I recommend posting it to your own site first then waiting a bit to distribute. On that page, I'd include a Google "original source" tag. http://www.google.com/support/news_pub/bin/answer.py?answer=191283
By doing it this way, you help to ensure that your version has the best chance of being credited properly. It's not a guarantee - as most challenges in SEO are not, however it's what I recommend to clients because it's the best anyone can do.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best category page structure on MY ecommerce site? Advice please
Hi all, I run the site: http://goo.gl/YATL2i I have had this category set up like this for a while now - but wonder if its confusing to google, and potentially my users... let me start by saying my products are available in 3 formats (soon to be 4), so for example i have 3 pages for cctv systems: Analogue / SD cctv systems: http://goo.gl/SPkdYW hd sdi systems: http://goo.gl/uksRAD ip systems: http://goo.gl/UMHBd0 each of the above sub categories then have a further sub category of 2, 4, 6, 8, 10 or 16 camera kit page... I am trying to figure out if it would be better to just have one "cctv systems" page, and use filters in the left menu so users can filter by format, number of cameras etc etc... but these filters would not navigate to other pages but simply limit the view on the one "cctv systems" page. If you think 1 page with filters is best - can you then advise what should i do with all the sub category pages i no longer need? 301 rediret to the main cctv systems page? Basically i currently have my site set up so cctv products are categorised by the format i,e SD, HD-SDI or IP... Which i thought was very important the user doesnt mix formats as it can not work - but am thinking maybe i should catorgorize by type i.e CCTV Camera, CCTV Recorders or CCTV Systems, and then use filters to drill further down in the categories. Any thoughts on this would be much appreciated. thanks
On-Page Optimization | | isntworkdull0 -
Tips for Getting a Very Small Site to Rank
I am working on a very small (two page) site for a client, and trying to rank for some very competitive local terms. The site is www.arlingtonbuilders.com, and our terms center around local cities (like Arlington) plus "custom homes," "custom renovations," etc. I feel very limited in terms of what I can do on the site, and I'm building citations offsite, but I feel stuck. I'd love some tips for helping them rank better without building out an entire site.
On-Page Optimization | | ScottImageWorks3 -
Too many posts in a category?
Does having a post in too many categories have a negative effect on SEO? I have some posts in around 15 categories on my site.
On-Page Optimization | | SamCUK0 -
Should I include a meta description for my tags on posts
Hi Our crawl report detects that we have not put in a meta description for any of the tags we have used on our blog. (total tag words we have used is around 70). We have however, put a full description of each of our categories, do we really need to put a description for each of the tags we use? Will this really help us with SEO? Also can tags on posts be the same as the keyword your trying to rank the post/article about? For further information We are using Yoast.
On-Page Optimization | | lethalmarketing0 -
SEO and multilanguage site
Hi all! I have used a wordpress plugin called WPML which translates a webpage into another language so that I have a webpage in two different languages (spanish (main market) and english). I'm just doing the seo for the spanish market and I'm gonna start with the seo for the english one. Should I do it just the same as I had a one-single-language page? just with english keywords, etc. I guessit would only differ in the way I do the linkbuilding strategy as the markets are different Thanks
On-Page Optimization | | juanmiguelcr0 -
Recommended number of blog posts per page?
Good day! We want to have your suggestions here.
On-Page Optimization | | robinwade
What's your recommended (best) number of blog posts per page? Thanks!0 -
2 sites made - almost same day question
So i made 2 sites within 24 hours of each other:
On-Page Optimization | | mweidner2782
babysitters-nyc.com
and
http://nanny-nyc.com/ nanny has 530 pages index and babysitters only 10. Any idea why that would happen and what the problem would be? Thanks and happy holidays!0 -
Is there a guide to best practices for site content and blogs?
We have been working hard producing good content for our sites and now we need to know what are the most current best practices regarding placing and organizing content. We do the usual social media blast with Twitter, FB, G+ with each blog post. But it seems there is more that can and should be done. What about authorship and schema tags?
On-Page Optimization | | devonkrusich0