What would your Seo tactic's be for this
-
Hiya guys...
Just a quicken, So my forum, talknightlife.co.uk is currently 10th on google for "nightlife forum" I have about 15 back links, 26 page autority. Now what i'm trying to do, which everyone else is doing, is trying to move it up a couple of spots maybe to 5th or something.
What would your tactics be, I'm disregarding all the crap I read in the forums etc, you guys on here tend to have the best explanation.
Let it rip
Cheers guys
Luke.
-
Hi guys, thankyou for your responses, I'm taking it all in, and just thought of something which may draw users in
"Make your website something that offers real benefit to your site visitors."
Its a nightlife forum, so people look for stag and hen information, I've emailed a couple of stag and hen companies to see if they'd give discount to members via my site.
So if i was to create a locked section, "stag and Hen discounts" and make so they need to post maybe 5 posts, to auto unlock the section.
its a win win, I get post contributes, and the user gets discounts!! just thinking of something else other than just stag and hen, in this way.
what you think?
-
Great comments and well-said Ade. I just had an "Aha!" moment. You said:
"Make your website something that offers real benefit to your site visitors."
I am an in-house SEO for an audio/video equipment and installation retailer. We spend a lot of time and effort making sure we have great service and great products. We spend hours and hours talking about our value proposition....
We talk and talk and talk about how our products can benefit customers....
What we've never yet discussed is "What can our Website do for our visitors? What kind of experience is it giving to visitos? What reason are we giving visitors to stay on our site and stay engaged?"
Sure, great people and great products are crucial, but people go to Norstrom's not just for great products, but for the experience of shopping in their stores. Aha!
-
Hi Luke,
To start off with I would completely forget the traditional idea of what SEO is. Forget about back links, page authority and rankings.
The first stage is to have a kick-ass website. Great design with well written and engaging content. Make your website something that offers real benefit to your site visitors.
Secondly make sure that your site visitors can share your site content via social media. Looking at your site, twitter, facebook and google+ are the easy options. You have a button on your site so that people can connect with you on facebook but also make sure that people can 'Share' your content. Cultivate and grow your followers, maybe run a monthly 'Like Me on Facebook' or Retweet competition where the winner gets a couple of free nightclub tickets.
Once you have done both of these things then you will find that your back link volume and domain authority will start to go up.
One thing that you absolutely must do is to make sure that you are ultimately trying to rank for the right keywords. Keyword research should be the foundation that you build any SEO efforts on. A quick check on the google adwords keyword tool will show you that 'Nightlife Forum' only has an average UK search volume of 12 searches per month.
Once you have your great site and you are sure of your keywords then make sure that your on-page optimisation is taken care of. SEOMoz have a great tool in the 'Research Tool' section of this site that can help with this.
If you are serious about getting to grips with SEO then there is a really good training course by Distilled that you can sign up to. http://www.distilled.net/u/
Hope this helps.
Ade. -
Out of interest, does that term bring you much traffic? One of the biggest mistakes you can make in SEO is to focus on keywords with limited potential.
However, let's assume lots of people are searching for that phrase.
Forums are hard. Free form forums rarely create blinding content. They can have a great community, but the content itself rarely screams "link to me". One way around this is to use the community to help you create additional stand out content. Methods like surveys are built for forums. That could lead to something like:
- Poll members on something interesting
- Create static page highlighting the survey and its results
- Put out press or maybe an infographic to generate links
Another thing that could work well in your niche is something like a "readers choice" award. Get people to nominate their favourite clubs then throw it open to votes. Be sure to let the shortlisted clubs know that votes are being sort. You'll be surprised what links and social signals that can generate. Again, put out press to announce the winner, maybe give them a badge etc.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Over-optimizing Internal Linking: Is this real and, if so, what's the happy medium?
I have heard a lot about having a solid internal linking structure so that Google can easily discover pages and understand your page hierarchies and correlations and equity can be passed. Often, it's mentioned that it's good to have optimized anchor text, but not too optimized. You hear a lot of warnings about how over-optimization can be perceived as spammy: https://neilpatel.com/blog/avoid-over-optimizing/ But you also see posts and news like this saying that the internal link over-optimization warnings are unfounded or outdated:
Intermediate & Advanced SEO | | SearchStan
https://www.seroundtable.com/google-no-internal-linking-overoptimization-penalty-27092.html So what's the tea? Is internal linking overoptimization a myth? If it's true, what's the tipping point? Does it have to be super invasive and keyword stuffy to negatively impact rankings? Or does simple light optimization of internal links on every page trigger this?1 -
Google Indexed Site A's Content On Site B, Site C etc
Hi All, I have an issue where the content (pages and images) of Site A (www.ericreynolds.photography) are showing up in Google under different domains Site B (www.fastphonerepair.com), Site C (www.quarryhillvet.com), Site D (www.spacasey.com). I believe this happened because I installed an SSL cert on Site A but didn't have the default SSL domain set on the server. You were able to access Site B and any page from Site A and it would pull up properly. I have since fixed that SSL issue and am now doing a 301 redirect from Sites B, C and D to Site A for anything https since Sites B, C, D are not using an SSL cert. My question is, how can I trigger google to re-index all of the sites to remove the wrong listings in the index. I have a screen shot attached so you can see the issue clearer. I have resubmitted my site map but I'm not seeing much of a change in the index for my site. Any help on what I could do would be great. Thanks
Intermediate & Advanced SEO | | cwscontent
Eric TeVM49b.png qPtXvME.png1 -
SEO page descriptions on mobile - how to hide while preserving the juice for SEO?
Hi everybody, On our pages we have crafted good text paragraphs for SEO purposes. On desktop everything is fine but on mobile the paragraph of text pushes the main content really low on the page. Is there a way of hiding the text while preserving the SEO juices and not getting penalised by Google for spamming techniques? I'd appreciate any recommendations on how to deal with this. Thanks very much!
Intermediate & Advanced SEO | | Firebox0 -
Some site's links look different on google search. For example Games.com › Flash games › Decoration games How can we do our url's like this?
For example Games.com › Flash games › Decoration games How can we do our url's like this?
Intermediate & Advanced SEO | | lutfigunduz0 -
My blog's categories are winning over my landing pages, what to do?
Hi My blogs categories for the ecommerce site are by subject and are similar to the product landing pages. Example Domain.com/laptops that sells laptops Domain.com/blog/laptops that shows news and articles on laptops Within the blog posts the links of anchor laptop are to the store. What to do? Thanks
Intermediate & Advanced SEO | | BeytzNet1 -
Soft 404's from pages blocked by robots.txt -- cause for concern?
We're seeing soft 404 errors appear in our google webmaster tools section on pages that are blocked by robots.txt (our search result pages). Should we be concerned? Is there anything we can do about this?
Intermediate & Advanced SEO | | nicole.healthline4 -
Culling 99% of a website's pages. Will this cause irreparable damage?
I have a large travel site that has over 140,000 pages. The problem I have is that the majority of pages are filled with dupe content. When Panda came in, our rankings were obliterated, so I am trying to isolate the unique content on the site and go forward with that. The problem is, the site has been going for over 10 years, with every man and his dog copying content from it. It seems that our travel guides have been largely left untouched and are the only unique content that I can find. We have 1000 travel guides in total. My first question is, would reducing 140,000 pages to just 1,000 ruin the site's authority in any way? The site does use internal linking within these pages, so culling them will remove thousands of internal links throughout the site. Also, am I right in saying that the link juice should now move to the more important pages with unique content, if redirects are set up correctly? And finally, how would you go about redirecting all theses pages? I will be culling a huge amount of hotel pages, would you consider redirecting all of these to the generic hotels page of the site? Thanks for your time, I know this is quite a long one, Nick
Intermediate & Advanced SEO | | Townpages0 -
Aside from creative link bait, what's a solid link building strategy involve?
All things considered, directories, blogs, articles, press releases, forums, social profiles, student discount pages, etc, what do you consider to be a strong, phased, link building strategy? I'm talking beyond natural/organic link bait, since many larger accounts will not allow you to add content to their website or take 6 months to approve a content strategy. I've got my own list, but would love to hear what the community considers to be a strong, structured, timeline-based strategy for link building.
Intermediate & Advanced SEO | | stevewiideman1