What would your Seo tactic's be for this
-
Hiya guys...
Just a quicken, So my forum, talknightlife.co.uk is currently 10th on google for "nightlife forum" I have about 15 back links, 26 page autority. Now what i'm trying to do, which everyone else is doing, is trying to move it up a couple of spots maybe to 5th or something.
What would your tactics be, I'm disregarding all the crap I read in the forums etc, you guys on here tend to have the best explanation.
Let it rip
Cheers guys
Luke.
-
Hi guys, thankyou for your responses, I'm taking it all in, and just thought of something which may draw users in
"Make your website something that offers real benefit to your site visitors."
Its a nightlife forum, so people look for stag and hen information, I've emailed a couple of stag and hen companies to see if they'd give discount to members via my site.
So if i was to create a locked section, "stag and Hen discounts" and make so they need to post maybe 5 posts, to auto unlock the section.
its a win win, I get post contributes, and the user gets discounts!! just thinking of something else other than just stag and hen, in this way.
what you think?
-
Great comments and well-said Ade. I just had an "Aha!" moment. You said:
"Make your website something that offers real benefit to your site visitors."
I am an in-house SEO for an audio/video equipment and installation retailer. We spend a lot of time and effort making sure we have great service and great products. We spend hours and hours talking about our value proposition....
We talk and talk and talk about how our products can benefit customers....
What we've never yet discussed is "What can our Website do for our visitors? What kind of experience is it giving to visitos? What reason are we giving visitors to stay on our site and stay engaged?"
Sure, great people and great products are crucial, but people go to Norstrom's not just for great products, but for the experience of shopping in their stores. Aha!
-
Hi Luke,
To start off with I would completely forget the traditional idea of what SEO is. Forget about back links, page authority and rankings.
The first stage is to have a kick-ass website. Great design with well written and engaging content. Make your website something that offers real benefit to your site visitors.
Secondly make sure that your site visitors can share your site content via social media. Looking at your site, twitter, facebook and google+ are the easy options. You have a button on your site so that people can connect with you on facebook but also make sure that people can 'Share' your content. Cultivate and grow your followers, maybe run a monthly 'Like Me on Facebook' or Retweet competition where the winner gets a couple of free nightclub tickets.
Once you have done both of these things then you will find that your back link volume and domain authority will start to go up.
One thing that you absolutely must do is to make sure that you are ultimately trying to rank for the right keywords. Keyword research should be the foundation that you build any SEO efforts on. A quick check on the google adwords keyword tool will show you that 'Nightlife Forum' only has an average UK search volume of 12 searches per month.
Once you have your great site and you are sure of your keywords then make sure that your on-page optimisation is taken care of. SEOMoz have a great tool in the 'Research Tool' section of this site that can help with this.
If you are serious about getting to grips with SEO then there is a really good training course by Distilled that you can sign up to. http://www.distilled.net/u/
Hope this helps.
Ade. -
Out of interest, does that term bring you much traffic? One of the biggest mistakes you can make in SEO is to focus on keywords with limited potential.
However, let's assume lots of people are searching for that phrase.
Forums are hard. Free form forums rarely create blinding content. They can have a great community, but the content itself rarely screams "link to me". One way around this is to use the community to help you create additional stand out content. Methods like surveys are built for forums. That could lead to something like:
- Poll members on something interesting
- Create static page highlighting the survey and its results
- Put out press or maybe an infographic to generate links
Another thing that could work well in your niche is something like a "readers choice" award. Get people to nominate their favourite clubs then throw it open to votes. Be sure to let the shortlisted clubs know that votes are being sort. You'll be surprised what links and social signals that can generate. Again, put out press to announce the winner, maybe give them a badge etc.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What's the best way to noindex pages but still keep backlinks equity?
Hello everyone, Maybe it is a stupid question, but I ask to the experts... What's the best way to noindex pages but still keep backlinks equity from those noindexed pages? For example, let's say I have many pages that look similar to a "main" page which I solely want to appear on Google, so I want to noindex all pages with the exception of that "main" page... but, what if I also want to transfer any possible link equity present on the noindexed pages to the main page? The only solution I have thought is to add a canonical tag pointing to the main page on those noindexed pages... but will that work or cause wreak havoc in some way?
Intermediate & Advanced SEO | | fablau3 -
What sort of content for 'non-niche' website?
Hey guys, had a question with regards to content production. We run an store called Yellow Octopus in Australia and we've literally got thousands of products (4500 skus last count). We've got everything from novelty mugs to kitchen accessories to gag gifts, t-shirts and tech gadgets. I've read a lot of material on creating awesome content to attract backlinks and we are ready to craft our content strategy. We've got a team in place - graphic designer, illustrator and writers to execute that strategy. It's just a matter of formulating the strategy! Largely speaking I have an idea of the quality of content required because I look at a lot of it. The real issue is what type of content is right for us? Most of the articles I have read focus on niche industries i.e. SEO, Piano sales or health foods. Right off the bat I can come up with hundreds of content pieces that work around those niches. However, with such a diverse range of products I'm unsure of what our niche really is, in fact not having a niche is almost our niche. Of course we could do gift guides like '30 Unbelievable Gifts for Foodies' (and we do, do those). However they aren't really the type of posts that are likely to attract back-links. Is the best strategy to split the content into categories? What sort of content pieces would you suggest for a company such as ours? Many thanks in advance!
Intermediate & Advanced SEO | | TheGreatestGoat0 -
Can I swap a website yet keep it's high ranking for a competitive keyword?
Couldn't fit the entire question in the main bit so the explanation is here: Working on a client's website which is hosted by volusion and also been doing SEO for them for about a year. Now we've finally got them ranking at the lower end of page 1 (around 10+) for their main keyword. They now want to move from volusion over to Amazon Web Store 😢 which seems to be an SEO nightmare from even my basic understanding of SEO. From looking at the coding and the way Amazon Web store is built on top of how restricted you are from doing anything with it, I am almost certain the shop will be extremely difficult to optimise and we will have to completely change nearly all of the content. Finally! the actual question; I was thinking I could get them to delay their move to Amazon webstore until they are ranking in the top 5 for this top keyword. Once they switch over, i assume they'll keep this ranking for at least a short while? This keyword attracts a high volume of traffic and if this traffic is clicking on the result for their website, and google sees that people are finding this website valuable (not clicking back onto google results). Will they be able hold onto this high ranking? Basically what I'm asking is, this will be a terrible outdated badly SEO'd shop, but if a high volume of people are clicking on it and staying on it from their lingering ranking will Google just let it stay at the top? A massive amount of gratitude in advance for anyone who tries to help with this! 😄
Intermediate & Advanced SEO | | acecream0 -
Will pages irrelevant to a site's core content dilute SEO value of core pages?
We have a website with around 40 product pages. We also have around 300 pages with individual ingredients used for the products and on top of that we have some 400 pages of individual retailers which stock the products. Ingredient pages have same basic short info about the ingredients and the retail pages just have the retailer name, adress and content details. Question is, should I add noindex to all the ingredient and or retailer pages so that the focus is entirely on the product pages? Thanks for you help!
Intermediate & Advanced SEO | | ArchMedia0 -
Can you see the 'indexing rules' that are in place for your own site?
By 'index rules' I mean the stipulations that constitute whether or not a given page will be indexed. If you can see them - how?
Intermediate & Advanced SEO | | Visually0 -
Reverse Proxys - Lost On It's Purpose To Help Seo
Reverse Proxys - Lost On It's Purpose To Help Seo - read an article on seomoz check link below. When should we use this reverse proxy and is it really worth the trouble at all ? Why create subdomains vs subfolders when organizing different sections of the website ? http://www.seomoz.org/blog/what-is-a-reverse-proxy-and-how-can-it-help-my-seo
Intermediate & Advanced SEO | | helpwanted0 -
Does a 'Certified Domain' help SEO?
I see that GoDaddy offer a 'Certified Domain' option. Does this help SEO at all?
Intermediate & Advanced SEO | | Techboy0 -
How long a domain's bad reputation last?
I catched a dropped domain with a nice keyword, but poor reputation. It used to have some malware on the site and WOT (site review tool available at Chrome among others) has very negative reviews tied to the site. I guess that Google has to have records about that as well, because Chrome used to prompt a warning when I entered the site. My question is: how long will the bad reputation last if I build a legitimate website there?
Intermediate & Advanced SEO | | zapalka0
