Anyone using Webtrekk?

[MagicDude4Eva]

For months now we have experienced major frustrations with Google's way of running and measuring traffic and providing analytical information.

Although our measuring and segmentation requirements are not unique (I would heavily digress if I describe it) we established with Google Analytics engineers in engagements for more than 2 months, that GA is incapable measuring the traffic we require.

The few products I came across which are capable of providing proper segmentation based on product categories are Kissmetrics (unfortunately not a all-in-one analytics tool), Webtrends (horribly expensive) and I just recently stumbled across Webtrekk (http://www.webtrekk.com/en/products/q3.html).

I was wondering if anyone is using or has used Webtrekk and would be able to share some experience (and how it compares to GA and Webtrends).

[MagicDude4Eva]

I am going to answer my own question We have been running Webtrekk in a proof-of-concept test for the last few days. If you are familiar with GA's custom-variable-, event and ecommerce-tracking, implementing Webtrekk is straight forward. The major difference (where GA fails miserably for us) is the content aggregation. GA tries to solve this with Advanced Segments or Custom Variables, but fails in the way GA tracks sessions. Webtrekk does this properly and the flexibility you have on filtering is far superior to GA. Data will be calculated on the fly (about 1 hour behind real-time traffic) and accuracy levels are much higher than GA. It is still too early to say if we will go with Webtrekk, but initial signals show that from an analytics perspective it provides more accurate business intelligence than GA. Although I have not had a look at Webtrends (they refuse to run a free POC, but will also cost more than USD 50K/p.a.) I would rank the analytics platforms we tested like this (in order of preference) (1) GA - it's free and as long as you just need indicative figures you are good (2) Webtrekk - paid, but sofar very good (usable) analytics data (3) Webtrends - paid (very expensive and not open to free trials) (4) GA Premium - (paid - super expensive and I don't see any value in it) (5) Kissmetrics - lacks full analytics functionality

[SanketPatel]

Hi,

I have heard about webtrekk but don't know much about it. Looks like another interesting Web analytics tools.  It provides all facilities like Google analytic. One major difference is WebTrends trackswebpages including Javascript and Google analytic detect webpage which containing Javascript .

"WebTrends provide multiple methods for generating web traffic analysis reports. This is done using either client-side tracking via a javascript tag included on all of the web site pages requiring analysis, Generation of reports in Google Analytics can only be done via client-side tracking, analysis of your server web log files is not possible with this option."

I want to share this link it contains useful difference between both GA and Webtrends.

http://www.slideshare.net/bosilytics/google-vs-webtrends