Anyone using Webtrekk?
-
For months now we have experienced major frustrations with Google's way of running and measuring traffic and providing analytical information.
Although our measuring and segmentation requirements are not unique (I would heavily digress if I describe it) we established with Google Analytics engineers in engagements for more than 2 months, that GA is incapable measuring the traffic we require.
The few products I came across which are capable of providing proper segmentation based on product categories are Kissmetrics (unfortunately not a all-in-one analytics tool), Webtrends (horribly expensive) and I just recently stumbled across Webtrekk (http://www.webtrekk.com/en/products/q3.html).
I was wondering if anyone is using or has used Webtrekk and would be able to share some experience (and how it compares to GA and Webtrends).
-
I am going to answer my own question
We have been running Webtrekk in a proof-of-concept test for the last few days. If you are familiar with GA's custom-variable-, event and ecommerce-tracking, implementing Webtrekk is straight forward. The major difference (where GA fails miserably for us) is the content aggregation. GA tries to solve this with Advanced Segments or Custom Variables, but fails in the way GA tracks sessions. Webtrekk does this properly and the flexibility you have on filtering is far superior to GA. Data will be calculated on the fly (about 1 hour behind real-time traffic) and accuracy levels are much higher than GA. It is still too early to say if we will go with Webtrekk, but initial signals show that from an analytics perspective it provides more accurate business intelligence than GA. Although I have not had a look at Webtrends (they refuse to run a free POC, but will also cost more than USD 50K/p.a.) I would rank the analytics platforms we tested like this (in order of preference) (1) GA - it's free and as long as you just need indicative figures you are good (2) Webtrekk - paid, but sofar very good (usable) analytics data (3) Webtrends - paid (very expensive and not open to free trials) (4) GA Premium - (paid - super expensive and I don't see any value in it) (5) Kissmetrics - lacks full analytics functionality
-
Hi,
I have heard about webtrekk but don't know much about it. Looks like another interesting Web analytics tools. It provides all facilities like Google analytic. One major difference is WebTrends trackswebpages including Javascript and Google analytic detect webpage which containing Javascript .
"WebTrends provide multiple methods for generating web traffic analysis reports. This is done using either client-side tracking via a javascript tag included on all of the web site pages requiring analysis, Generation of reports in Google Analytics can only be done via client-side tracking, analysis of your server web log files is not possible with this option."
I want to share this link it contains useful difference between both GA and Webtrends.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is the meta referrer tag still used
Is the meta meta referrer tag still used and is it affective. I have an issue with traffic going from one of my sites to a client site and our referral is going into their direct traffic (in Googel Analytics) instead of being seen as a referral from our site. I saw that people were using the meta referral tag, but I can't find any MOZ info about it other than a blog article from 2015.
Reporting & Analytics | | dpsoftware1 -
How can I tell if I am using Universal Analytics?
On my Google Analytics page it says at the top "Upgrade to Universal Analytics Upgrade to get a deeper understanding of your users through new tools and more accurate data." Below that it talks about how to do it. I do not see what they are talking about for "Select an account and a property, then click Universal Analytics Upgrade." But if I can into my change history is shows Changed By-System Property "http://www123.com" started transfer to Universal Analytics processing." This was on May 22nd and it hasn't said anything since. Why does it keep telling me to do it if it already has? It doesn't say transfer complete anywhere so I don't know if it finished or not.
Reporting & Analytics | | EcommerceSite0 -
Using Google Analytics network service provider
Hi What are people's views on using the Technology > Network > Service provider part of Google Analytics as a way to find companies that have visited a website? Then potentially contact them companies etc? Thanks
Reporting & Analytics | | Hughescov0 -
Our Firefox organic traffic seems to have been re-allocated to direct - anyone know why?!
In Google Analytic, the majority of organic traffic via Firefox browsers to one of our websites suddenly dropped off, and an immediate lift in direct traffic via Firefox browsers appeared. This trend has continued ever since. I've searched to find Firefox releases that might have affected it (eg. security/cookie settings), but haven't been able to find anything, or talk of this happening to other people, and the anomaly doesn't appear in our other website analytics either...anyone have any ideas?! The attached GA graphs show Firefox browser versions 21.0 and 22.0, but it's the same story across all versions. (You can also see that I'd also filtered out traffic via IOS 6 and Android 4 operating systems to remove any effect from these known issues). Thanks for any help that you can offer! kPRnrcd.png dy0Bjg7.png
Reporting & Analytics | | HubMDP1 -
Can you use an advance segment as a metric or dimension for another advance segment in GA?
I have 3 advanced segments set up: Branded keywords Non-branded keywords (all) irrelevant non-branded keywords. irrelevant non-branded keywords are keywords where the visitor is not ready to purchase. for example keywords including terms such as "ideas" or "how to".. these have generated 0 conversions for us, and I want to track these separately from keywords that have a chance in converting, since the conversion rate between the two groups vary a lot. for the advanced segment "branded" - i listed a listed of keywords pertaining to the company name - using includes, Matching regexp and | (pipe) between keywords for advanced segment "non-branded keywords" - i took the same list and excluded matching regexp | between keywords. **for advanced segments "irrelevant keywords" ** - i took one word as the keyword and used includes, contains, and the keywords.. using OR statement between keywords. pipe doesn't seem to work with the "contains", and only seems to work with "matching regexp". **What i want to do is excluded all items from "Irrelevant keywords" in advanced segment "Non-branded keywords". but i can't seem to exclude based on another custom segment. **nor can I list - [X statement OR (statement y OR statement Z OR statement AB)] any thoughts on handling this logic?
Reporting & Analytics | | S.S.N0 -
Can anyone diagnose drop in organic traffic? (Screenshot attached)
I have an unexplained drop in google traffic on the 9th July. There are no messages in webmaster tools and no onsite or link building had taken place. In fact there were no changes at all. The only possible thing I can think of is that for some time I have had a problem where the bounce rate for my site was 95% plus in analytics. That data is wrong as the website is converting 1in 10 visitors and for them to convert the bounce rate would 90% (If EVERY other visitor bounced) as they have to visit several pages to do so. Any help appreciated! b457MPe.png
Reporting & Analytics | | SamCUK0 -
Does using Google URL Builder override original source in Google Analytics?
During a free trial on Tatango, we send daily emails to customers to give them advice, resources, etc. We started using Google URL Builder http://www.google.com/support/analytics/bin/answer.py?answer=55578 to create individual links in each of these emails, but when the customer purchases a subscription now, the source in GA isn't Google, Facebook, Twitter, etc. they are all showing up as the source we created using the URL builder for each email. Does Google URL builder override the original source in Google Analytic?
Reporting & Analytics | | Tatango0 -
Has Anyone Else Noticed A Jump In Google Analytics Traffic Since Session Parameters Were Changed?
Ever since Google Analytics changed their session parameters August 12th I have seen a 20% jump in organic traffic & bounce rates along with a decline in pages/visit and conversion rate. To be clear, I don't put a whole heck of a lot of stock in these metrics as stand-alone indications of how my site is performing. I'm just trying to get to the bottom of this blip. I noticed some other people mentioned a similar phenomenon in other SEO forums and blog comments, but nobody seems to be talking about this here at SEOMoz (unless I just haven't looked in the right place). I'm not saying the change I noticed has anything to do with the session update, I'm just wondering if anyone else has experienced something similar so that I can either cross it off the list of possible causes or explore further.
Reporting & Analytics | | eTundra0