E-commerce Adding New Content - Blog vs New Page

[SammyT]

I have an ecommerce site (www.brick-anew.com) focused on Fireplace products and we also have a separate blog (fireplacedecorating.com) focused on fireplace decorating. My ecommerce site needs new content, pages, internal links, etc... for more Google love, attention, and rankings.

My question is this: Should I add a blog to the ecommerce site for creating new content or should I just add and create new pages? I have lots of ideas for relevant new content related to fireplaces. Are there any SEO benefits to a blog over new static pages?

Thanks!

SAM

[SammyT]

Thanks Kate - I originally created the seperate blog so that it could develop into a brand of its own. But now the main ecomm site is getting stale and it is the revenue generator. We have articles and static pages on the site, but I am curious if going with a blog on the site would provide any additional benefits as opposed to continuing to add articles as static pages.

We are on an x-cart platform - would you go with a Wordpress add on?

Thanks,

SAM

[SammyT]

Thanks Nakul - we do use the fireplacedecorating blog, but the main ecommerce site needs new content and new pages. I originally created the seperate blog so that it could develop into a brand of its own. But now the main ecomm site is getting stale. We have articles and static pages on the site, but I am curious if going with a blog on the site would provide any additional benefits as opposed to continuing to add articles as static pages.

Thanks,

SAM

[KateGMaker]

I would add the blog to your e-commerce story. This way you can continuously create new content and you will aslo be able to create content to link out to and lead back to your e-commerce site, which should over all help you gain in traffic. I usually don't recommend keeping the blog separate from the e-commerce brand unless you have a significant reason for doing so. Is fireplacedecorating.com currently ranking? If so I understand why the blog is separate.

[NakulGoyal]

Sam You are not currently using the blog/domain at fireplacedecorating.com ? I like that domain better compared to the brand URL which is hyphenated. Anyways, to answer your question directly, I see that you already have a lot of content on your ecommerce store site. How is it doing ? It might make most sense to continue to strengthen and add new content there vs adding it to a brand new domain. You could also consider adding a www.brick-anew.com/blog. I hope this helps.