E-commerce Adding New Content - Blog vs New Page
-
I have an ecommerce site (www.brick-anew.com) focused on Fireplace products and we also have a separate blog (fireplacedecorating.com) focused on fireplace decorating. My ecommerce site needs new content, pages, internal links, etc... for more Google love, attention, and rankings.
My question is this: Should I add a blog to the ecommerce site for creating new content or should I just add and create new pages? I have lots of ideas for relevant new content related to fireplaces. Are there any SEO benefits to a blog over new static pages?
Thanks!
SAM
-
Thanks Kate - I originally created the seperate blog so that it could develop into a brand of its own. But now the main ecomm site is getting stale and it is the revenue generator. We have articles and static pages on the site, but I am curious if going with a blog on the site would provide any additional benefits as opposed to continuing to add articles as static pages.
We are on an x-cart platform - would you go with a Wordpress add on?
Thanks,
SAM
-
Thanks Nakul - we do use the fireplacedecorating blog, but the main ecommerce site needs new content and new pages. I originally created the seperate blog so that it could develop into a brand of its own. But now the main ecomm site is getting stale. We have articles and static pages on the site, but I am curious if going with a blog on the site would provide any additional benefits as opposed to continuing to add articles as static pages.
Thanks,
SAM
-
I would add the blog to your e-commerce story. This way you can continuously create new content and you will aslo be able to create content to link out to and lead back to your e-commerce site, which should over all help you gain in traffic. I usually don't recommend keeping the blog separate from the e-commerce brand unless you have a significant reason for doing so. Is fireplacedecorating.com currently ranking? If so I understand why the blog is separate.
-
Sam You are not currently using the blog/domain at fireplacedecorating.com ? I like that domain better compared to the brand URL which is hyphenated. Anyways, to answer your question directly, I see that you already have a lot of content on your ecommerce store site. How is it doing ? It might make most sense to continue to strengthen and add new content there vs adding it to a brand new domain. You could also consider adding a www.brick-anew.com/blog. I hope this helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Pillar pages and blog pages
Hello, I was watching this video about pillar pages https://www.youtube.com/watch?v=Db3TpDZf_to and tried to apply it to my self but find it impossible to do (but maybe I am looking at it the wrong way). Let's say I want to rank on "Normandy bike tou"r. I created a pillar page about "Normandy bike tour" what would be the topics of the subpages boosting that pillar page. I know that it should be questions people have but in the tourism industry they don't have any, they just want us to make them dream !! I though about doing more general blog pages about things such as : Places to rent a bike in Normandy or in XYZ city ? ( related to biking) Or the landing sites in Normandy ? (not related to biking) Is it the way to do it, what do you recommend ? Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
Possible duplicate content issues on same page with urls to multiple tabs?
Hello everyone! I'm first time here, and glad to be part of Moz community! Jumping right into the question I have. For a type of pages we have on our website, there are multiple tabs on each page. To give an example, let's say a page is for the information about a place called "Ladakh". Now the various urls that the page is accessible from, can take the form of: mywanderlust.in/place/ladakh/ mywanderlust.in/place/ladakh/photos/ mywanderlust.in/place/ladakh/places-to-visit/ and so on. To keep the UX smooth when the user switches from one tab to another, we load everything in advance with AJAX but it remains hidden till the user switches to the required tab. Now since the content is actually there in the html, does Google count it as duplicate content? I'm afraid this might be the case as when I Google for a text that's visible only on one of the tabs, I still see all tabs in Google results. I also see internal links on GSC to say a page mywanderlust.in/questions which is only supposed to be linked from one tab, but GSC telling internal links to this page (mywanderlust.in/questions) from all those 3 tabs. Also, Moz Pro crawl reports informed me about duplicate content issues, although surprisingly it says the issue exists only on a small fraction of our indexable pages. Is it hurting our SEO? Any suggestions on how we could handle the url structure better to make it optimal for indexing. FWIW, we're using a fully responsive design with the displayed content being exactly same for both desktop and mobile web. Thanks a ton in advance!
Intermediate & Advanced SEO | | atulgoyal0 -
How do we avoid duplicate/thin content on +150,000 product pages?
Hey guys! We got a rather large product range (books) on our eCommerce site (+150,000 titles). We get book descriptions as meta data from our publishers, which we display on the product pages. This obviously is not unique, as many other sites display the same piece of description of the book. It is important for us to rank on those book titles, so my question to You is: How would you go about it? I mean, it seems like a rather unrealistic task to paraphrase +150,000 (and growing) book descriptions. As I see it, there are these options: 1. Don't display the descriptions on the product pages (however then those pages will get even thinner!)
Intermediate & Advanced SEO | | Jacob_Holm
2. Display the (duplicate) descriptions, but put no-index on those product pages in order not to punish the rest of the site (not really an option, though).
3. Hire student workers to produce unique product descriptions for all 150,000 products (seems like a huge and expensive task) But how would You solve such a challenge?
Thanks a lot! Cheers, Tommy.0 -
Duplicate Internal Content on E-Commerce Website
Hi, I find my e-commerce pharmacy website is full of little snippets of duplicate content. In particular: -delivery info widget repeated on all the product pages -product category information repeated product pages (e.g. all medicines belonging to a certain category of medicines have identical side effects and I also include a generic snippet of the condition the medicine treats) Do you think it will harm my rankings to do this?
Intermediate & Advanced SEO | | deelo5550 -
Can pop-ups cause duplicate content issues in product pages?
Normally for ecommerce clients that have 100's of products we advise for size guides, installation guides etc to be placed as downloadable PDF resources to avoid huge blocks of content on multiple product pages. If content was placed in a popup e.g. fancybox, across multiple product pages would this be read by Google as duplicate content? Examples for this could be: An affiliate site with mutiple prices for a product and pop-up store reviews A clothing site with care and size guides What would be the best practice or setup?
Intermediate & Advanced SEO | | shloy23-2945840 -
Merge content pages together to get one deep high quality content page - good or not !?
Hi, I manage the SEO of a brand poker website that provide ongoing very good content around specific poker tournaments, but all this content is split into dozens of pages in different sections of the website (blog section, news sections, tournament section, promotion section). It seems like today having one deep piece of content in one page has better chance to get mention / social signals / links and therefore get a higher authority / ranking / traffic than if this content was split into dozens of pages. But the poker website I work for and also many other website do generate naturally good content targeting long tail keywords around a specific topic into different section of the website on an ongoing basis. Do you we need once a while to merge those content pages into one page ? If yes, what technical implementation would you advice ? (copy and readjust/restructure all content into one page + 301 the URL into one). Thanks Jeremy
Intermediate & Advanced SEO | | Tit0 -
Rel Next and Previous on Listing Pages of Blog
Hi, Need to know does rel next and previous is more appropriate for content based articles and not blog listings.. Like an article spread across 3 pages - there it makes sense for rel next and previous as the content of the article is in series However, for blog listing page, for pages 1, 2, 3, 4 where every page is unique as the blog has all independent listings or separate articles - does rel next and previous wont of much help Our blog - http://www.mycarhelpline.com/index.php?option=com_easyblog&view=latest&Itemid=91 This is what been said by the developer "The whole idea of adding the "next" and "previous" tag in the header is only when your single blog post has permalinks like: site.com/blog/entry/blog-post.html
Intermediate & Advanced SEO | | Modi
site.com/blog/entry/blog-post.html?page=1
site.com/blog/entry/blog-post.html?page=2 " The link in the head is only applicable when your content is separated into multiple pages and it doesn't actually apply on listings. If you have a single blog post that is broken down to multiple pages, this is applicable and it works similarly like rel="canonical" Can we safely ignore rel next and previous tag for this blog pagination for the listing pages !!0 -
About to launch a new e-commerce site need help with anchor text's
Hey guys, I need some advice regarding the keywords I want to target for a new website. The website is e-commerce and is about 60% done but i wanted some advice. home page - http://www.diamondengagement.com/ For link building purposes I only want to target the domain name for the anchor text "diamond engagement" and "diamondengagement.com" for internal pages like .... http://www.diamondengagement.com/engagement-rings/ I want this page to rank for "engagement rings" but that's a very competitive keyword. I was thinking for the first 3 or 4 months I only build links to this page with the domain name again "diamond engagement" and phrase anchor text's using "diamond engagement" than just out right building "engagement rings" or "engagement ring" to start off. What are your thoughts??
Intermediate & Advanced SEO | | harrykabadaian0