One global blog or a blog for each country?
-
We have a blog on each of our country sites, but the content on the English speaking sites is shared i.e. locally produced in US is mixed up with stuff produced in UK and vice versa.
I'm not concerned about duplicate content because we have taken the necessary measures to let the search engines know that we have a US site for the US and and UK site for the UK.
My question to you is whether we should develop the blog independently in each country or develop one blog to satisfy our global sites.
I believe a local blog for each country is better because the content would speak to the audience better and any reference points or product and price points would be 100% relevant to the audience.
-
We have set up each site in the same webmaster tools account and have also used the tool to select which market we wish to target with the site i.e. .com is set to US only and .com/uk is set to UK only.
If you land on the .com for the first time, it will show a lightbox (javascript enabled) that lets you choose which site you wish to view.
This lightbox has a no index, do follow robots tag included to ensure it passes all link juice.
As per my previous comment... I would go for a local TLD over a .com/uk or subdomain approach every day of the week, especially when you have different countries that speak the same language.
-
Unfortunately we are on a .com/uk however we own the .co.uk which carries a 301 redirect.
Given the choice, I would go with the .co.uk because the .com is an established site and this is proving challenging for the UK site to establish itself in the Google results pages i.e. the US site often outranks the UK site on Google UK.
-
Are you using different domains (.com .co.uk)? Or different folders (.com/uk)? Just out of interest sake.
-
Pro Q&A is now my browser home page so I'm around a lot
-
Thanks for the swift reply
-
Ralph,
You're correct in your thinking. Add in cultural reference differences, and it's a no-brainer as far as I'm concerned. It's wise to keep them separate both for SEO and user experience.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Country and Language Specific URL Paths
Wanted to ask everyone a questions: So our company is going to be doing a website that is going to be full of videos. The url path will be country.domain.com/language/slug/content-id. We redirect the user when they go to the different country. So if you're in spain on a train to france your URL will change from es.domain.com/es/slug/content-id to fr.domain.com/es/slug/content-id. Each country can listen to each video in all languages. My question is with hreflang tags and canonicals. Aside from targeting users in a certain country via Google Search Console, how do I eliminate duplication and tell Google which I'd like to show up via which country. In spain I would like es.domain.com/es/slug/content-id to show in Google and would have hreflang tags on each of the es.domain pages but what about fr.domain.com/es/slug/content-id since it would show the same content? I can't canonical to one of them since I need them to show in their respective country. How do I show the difference in language and country without showing duplication?
International SEO | | mattdinbrooklyn0 -
Country specific SEO
Hi I have a question regarding country specific SEO and what would the best approach be? I have website A which is currently ranking well in Google country A, I would now like to introduce a new website B which is only specific to users in Google country B. The only difference between the 2 websites is that website B will have different prices and products for the users in Google country B. From a development point of view we would like to only have one instance of the website which can be served to users in country A and B all that we would do is change some of the content and prices based on the user IP which means that users in country A see a different version of the website to users in country B. Is this approach fine from and organic point of view? Or would we need to have 2 separate websites and make use of Href Lang?
International SEO | | Iannaude0 -
Delivering different content according to country
Hey, I have a question regarding different content according to country (IP)-
International SEO | | Kung_fu_Panda
We planing to serve mobile users using dynamic HTML serving (on the same url)
Is it possible to serve different content for different devices + different IPs (for example different content for a user from US android and someone from UK android ) thanks!0 -
Global SEO - How quickly/aggressively should one expand into multiple countries?
SITUATION: Our client is a global company lacking the global presence, so naturally the idea is performing international/global SEO in each country. For benchmarking purposes, our plan is to focus on a select number of keywords (ie 8-15) for each country and begin link building within each respective country. All SEO effort (ie. link building) will be for sub-folders (ie. www.client.com/subfolder/) on the same top level domain. Note, each country may have multiple languages, so each language will be broken out as it's own unique SEO campaign with it's very own strategy and link building efforts. For example: Mexico has 2 languages (English & Spanish) and will be considered 2 separate campaigns. PROBLEM: The client wants to be extremely aggressive and perform SEO on 3 new countries every month. This amounts to 36 new countries/SEO campaigns per year. Assuming each country has 2 languages each, we are looking at 6 SEO campaigns per month, or 72 per year. Our concern is that since all SEO effort will be performed on the same top level domain, we may be growing too fast and the search engines may consider the addition of these new pages and links to be too 'spammy'. We'd love to hear some feedback or personal experience on what might be considered a "safe" or "healthy" expansion into different countries. Thanks!
International SEO | | ByteLaunch0 -
Multi-lingual SEO: Country-specific TLD's, or migration to a huge .com site?
Dear SEOmoz team, I’m an in-house SEO looking after a number of sites in a competitive vertical. Right now we have our core example.com site translated into over thirty different languages, with each one sitting on its own country-specific TLD (so example.de, example.jp, example.es, example.co.kr etc…). Though we’re using a template system so that changes to the .com domain propagate across all languages, over the years things have become more complex in quite a few areas. For example, the level of analytics script hacks and filters we have created in order to channel users through to each language profile is now bordering on the epic. For a number of reasons we’ve recently been discussing the cost/benefit of migrating all of these languages into the single example.com domain. On first look this would appear to simplify things greatly; however I’m nervous about what effect this would have on our organic SE traffic. All these separate sites have cumulatively received years of on/off-site work, and even if we went through the process of setting up page-for-page redirects to their new home on example.com, I would hate to lose all this hard-work (and business) if we saw our rankings tank as a result of the move. So I guess the question is, for an international business such as ours, which is the optimal site structure in the eyes of the search engines; Local sites on local TLD’s, or one mammoth site with language identifiers in the URL path (or subdomains)? Is Google still so reliant on TLD for geo targeting search results, or is it less of a factor in today’s search engine environment? Cheers!
International SEO | | linklater0 -
Google Directory Listings in multiple countries
I was doing some competitive link research and one of the sites I was looking at has links in multiple Google Directories of other countries. By that I mean a listing in: www.google.pl www.google.hu www.google.pt www.google.co.nz www.google.ie www.google.com.sg www.google.vg and a few others It seemed kind of odd because the site getting these links is a ranch in Oregon. Here is the Open Site Explorer info. I'm a bit of a noob so I've never seen this before. Are these kinds of links worth pursuing? If so, how did they get these multiple listings?
International SEO | | AaronParrish0 -
Geo Targeting for Similar Sites to Specific Countries in Google's Index
I was hoping Webmaster Tools geo targeting would prevent this - I'm seeing in select google searches several pages indexed from our Australian website. Both sites have unique TLDs: barraguard.com barraguard.com.au I've attached a screenshot as an example. The sites are both hosted here in the U.S. at our data center. Are there any other methods for preventing Google and other search engines from indexing the barraguard.com.au pages in searches that take place in the U.S.? dSzoh.jpg
International SEO | | longbeachjamie0 -
Different country, same language
I have read the blog posts by Rand and other community members at YouMoz but i still have a question on trageting and domains / sub-directories usage. Suppose, my business is located in France but my prospects are in US and UK as well. The issue is, they are not English speakers but French. If i use ccTLD, i don't think it will rank well in US and UK. gTLD will not be a good option for prospects in France. What should i do? Regards, Shailendra
International SEO | | IM_Learner1