What SEO topics would you cover if teaching a College webdesign class?
-
Later this month I am guest teaching a class on best SEO practices for web designers at a local College. I wanted to see what topics others would include if you were doing an overview.
-
please tell me what kind of title is good for me
https://drdelshadfoundation.com/ -
You should take a look at this thesis statement examples ! There is all you need to know!
-
The top ten ways dumb designers kill business websites.
-
An overview of on-page factors, the downside of using flash, and how bounce rate can influence rankings.
-
Key component is tracking and usability. Specifically, what metrics to measure and fine-tuning of seo strategies to meet the objectives of the site.
I would also go into great detail on keywords research and implementation.
-
Researching potential terms, best practises for targeting the terms onsite & offsite, tracking and analysing the data uncovered to expand the SEO campaign.
-
How a customer would interact with a website and how design can influence actions and conversions (use of site-wide contact forms etc...) is probably the main one for designers.
Making sure everything is simple and a customer isn't more than 3 clicks away from a conversion.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Community Discussion: The hardest (& most surprisingly valuable) thing you've gone through for your SEO career?
In the comment discussion for Thursday's blog post, An Essential Training Task List for Junior SEOs, there's been mild debate around some of the items, such as having a Junior SEO build a website by hand. It's a fantastic comment discussion (the kind that makes a blog manager's heart sing), and it's got me thinking. We've all gone through the wringer when it comes to boosting our careers. Heck, I was a poetry major and found myself learning SQL last week. What hurdles have you jumped that have been painful and challenging, but have taken your career to the finish line? Maybe even gotten you the gold?* What would you recommend to newbies just starting out (or warn them about)? *Yeah, I got Olympic about it. I went there. 🙂
Industry News | | FeliciaCrawford6 -
Is it reasonable to not give an SEO access to our CMS?
A client (we designed their website) recently employed an SEO who required FTP access or access to the CMS. We told the client they would need to take full responsibility for any updates the SEO carried out, otherwise, the SEO could send over the changes and we would put them in at no extra cost to the client. The client didn't want to take responsibility and denied the SEO access to the CMS, and told the SEO to send over the completed work for us to put into the site. The SEO was not happy with this arrangement, and didn't seem to understand that we needed to trust him before access was would be given at a future date. Other SEO's have never had a problem with this arrangement, but this SEO claimed what they do is secret and for no one else to see. SEO want's to proceed, client doesn't want to proceed, we are happy to update the website with the client's approval. This particular client has a reputation for backing out of things. Also from the initial client, SEO contact the SEO was ready to update the website within 24 hours. Are we being unreasonable?
Industry News | | ChristinaRadisic1 -
Best Way to Promote Other Authors SEO?
Wanted to get the communities feedback on this. WDAC is designing a new section of our site. This new section is aimed at helping small businesses that want to get SEO help, but are not in a position financially/do not want to pay an agency for help. The page can be viewed here: http://www.webdesignandcompany.com/expert-seo-tips The page is called "Expert SEO Tips" and we are going to promote other authors content that focuses on high quality articles around SEO tactics, methods, tips, tricks, etc. There are a few articles listed on the page based around what we have shared in the past, but you can see that the page/section is still in its infancy and may change to a new layout/design in the near future. The section will summarize the article we are linking to , and provide a link to the authors Twitter/G+ profile, depending upon what they have setup. We have reached out to a few places in the Google+ communities asking for articles and submissions, but have had little success. Strange due to the fact that we are providing outgoing links without requesting one back...hmmm. Anyway, what do any of you think would be the best way to get people to respond? Also, does anyone see any issues with adding this type of content to our site using followed links, specifically since we are linking out to relevant articles related to our own services? Does anyone see any potential pitfalls? Does anyone have any articles they think would be a great addition or provide help to business owners? All input and insight is appreciated! Looking forward to hearing your input.
Industry News | | David-Kley1 -
Small Business SEO Recommendations
I work for a company that manages websites for several hundred small businesses. We do a good job with on-site optimization but don't do any link building for our clients. Occasionally, clients are in desperate need of links and ask us for recommendations. I've had a tough time finding a balance between quality consultants and affordable prices. I understand that link building campaigns, in general, carry a hefty price tag, but of our clients can't afford any of the big name agencies. We've also had a few of our clients get burned recently by bad link building and I don't want to point them in the wrong direction. Does anyone have any recommendations for companies or freelance consultants that do good work without breaking the bank? Thanks! Tim
Industry News | | TimKelsey1 -
How to handle spam SEO companies soliciting your clients?
My clients keep getting spam email or messages in the contact form, about how they could be ranking better, they're not hitting keywords they should be, etc. Typical scare tactics trying to solicit new clients. How do you deal with this?
Industry News | | CFSSEO0 -
Which one is THE BEST seo book
For you guys which one is the best SEO BOOK?? Maybe this one? http://www.amazon.com/Ranking-Number-One-Essential-Results/dp/1452849900/ref=sr_1_4?ie=UTF8&qid=1309247497&sr=8-4 Thanks in advance!
Industry News | | augustos1 -
Managing SEO Partners
Hi, Up until yesterday my main role was to implement & create SEO strategies and analytics for varying clients, and our own agency. Going forward I have been tasked with sourcing and managing SEO partners for our existing and future clients. This is totally a new concept for me, and I was wondering if any mozzers out there have been tasked with similar roles and could give me some ideas on what questions I should be asking, or maybe have an SEO matrix to rank agencies to help match to clients? Your help as always is greatly appreciated. Many thanks Sean
Industry News | | Yozzer0