What SEO topics would you cover if teaching a College webdesign class?
-
Later this month I am guest teaching a class on best SEO practices for web designers at a local College. I wanted to see what topics others would include if you were doing an overview.
-
please tell me what kind of title is good for me
https://drdelshadfoundation.com/ -
You should take a look at this thesis statement examples ! There is all you need to know!
-
The top ten ways dumb designers kill business websites.
-
An overview of on-page factors, the downside of using flash, and how bounce rate can influence rankings.
-
Key component is tracking and usability. Specifically, what metrics to measure and fine-tuning of seo strategies to meet the objectives of the site.
I would also go into great detail on keywords research and implementation.
-
Researching potential terms, best practises for targeting the terms onsite & offsite, tracking and analysing the data uncovered to expand the SEO campaign.
-
How a customer would interact with a website and how design can influence actions and conversions (use of site-wide contact forms etc...) is probably the main one for designers.
Making sure everything is simple and a customer isn't more than 3 clicks away from a conversion.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Weebly vs Wordpress for SEO?
Hi Mozzers, Wordpress has become a pain in the butt as far as plugins slowing down site speed and snippets of codes breaking here and there. My goal is to decrease the constant maintenance that needs to be done on Wordpress. I am curious what do you guys think of Weebly as an "SEO platform" vs wordpress? I only hear good things about Wordpress for SEOs but what about Weebly? Please share your thoughts and why one or the other is better for SEO purposes? P.S: if you have any experience with Weebly, feel free to let me know how did that go for you and if you were satisfied with it. Thanks!
Industry News | | Ideas-Money-Art0 -
SEO For Local Searches
I run a driving school of over 100 instructors in the UK. We cover around 60 different areas. My homepage www.driveJohnsons.co.uk is optimised for 'driving lessons' and 'driving school' search terms mainly. My area pages are optimised for the same but with the area included ie: Driving Lessons Birmingham or Driving Lessons Leeds I've taken a drop in many areas... I've cleaned up my incoming links using the disavow too and upped more relevant links associated with the same industry as myself. The question i have is should i change my URL's for my area pages from www.driveJohnsons.co.uk/driving-lessons-leeds to: www.driveJohnsons.co.uk/leeds I've been told stuffing the URL with keywords for an area actually dilutes the strength of my homepage and all the other areas. At the moment i have 60 area pages with: www.drivejohnsons.co.uk/driving-lessons-area It use to work a treat, but i've started seeing some companies change their URLs to: /area and excluding the driving-lessons If i make this change then i'm either going to have to bit the bullet on build up links for those areas again or do a redirect for each area. I've added most areas to google places and i've added google map to many of area pages too. If anyone knows a bit more, please let me know...
Industry News | | Anthony19820 -
Please critique my seo packages page on my website
Hello, I think there is a lot of room for improvement to my SEO packages (analysis) page on my website. Visit it by clicking here. I've always done SEO for our own business, so I'm new to this. Any help is appreciated. btw: I'm going to redo the chart on the page. I don't think profit and sales would ever compare like that. Thanks.
Industry News | | BobGW1 -
Website ROI for organic SEO
A potential client would like to see published industry reports on ROI for SEO projects before they commit to doing. Please could you point me to some credible industry reports that shows the direct impact of organic SEO. I think that it would help if this report had organic click through rates, an increase in organic traffic as well as ranking info. if available. Thanks.
Industry News | | a-b-c0 -
Local SEO Agency Suggestions
I've looked under the "recommended companies" tab of seomoz, but all of the SEO Agencies listed seem to be geared towards big businesses. Most of their contact pages have starting budgets that are way out of my league. I do my own web-development and on-site SEO, but due to the demands of my job, I do not have the time needed to focus on link-building, and any other kind of content marketing (other than occasional guest blogging). Can anyone recommend an individual or agency that can start with a $500 - $600 monthly budget and move up from there? My search terms are local to my city, and not all that competitive, just looking for someone who can help. Thanks in advance for any recommendations.
Industry News | | ChaseH0 -
How to create a SEO Package
Hi, I am looking to create some packages to offer clients. To say that we will do... XXX Backlinks XXX Social Bookmarking XXX Article Submissions etc etc But how do I go about creating these packages, to make sure that they are fair and worthwhile. How do you know how much of each you should offer? Any advice is greatly appreciated. Cheers
Industry News | | MiracleCreative0 -
What is your Biggest SEO selling point to prospective clients?
Typically, our SEO questions are around "how to's" and etc. So, to change it up I will ask a business question: What is your biggest selling point when presenting your SEO services to a new client? In a spirit of transparency, I will tell you mine ahead of time. With PPC, TV, Radio, and Print at some point in time that ad comes to an end. When it ends, that is it. There is no residual from that advertisement - or very minimal at best. With SEO, once you are ranked well and well optimized you continue to get clients for a much longer period of time. With clients who TV and print, this rings especially true and is easily provable. I can't wait to hear yours.
Industry News | | RobertFisher4 -
Who would you like to ask a SEO question the most?
I was wondering about which people in the industry you'd like to ask a question the most in the q&a? On my list is Matt Cutts (obviously), Marshall Simmonds, Jimmy Wales and Biz Stone.
Industry News | | ThomasHgenhaven0