Link Building: Just Great Content, Blog Comments, and Guest Blog Posts?
-
I love SEOMoz. It has motivated me to dive way more into SEO.
I know all the shoulds. But what fascinates me about SEO is that shoulds don't always match up to what works.
I'm looking at Open Site Explorer, specifically my site. I see a lot of links I got naturally. By having awesome content.
So is there any point in emailing people asking htem to add my link? Or do I spend my time writing awesome content, sharing it on social media, and hoping someone comes across it and shares it?
I know blog commenting, when relevant, can bring me new visitors. I'm sure it helps SEO too.
Maybe I just need to reach out and write guest blog posts for grabbing some links?
Its just as Google wants it! OMG, how white hat. Is that it? or should I be even more active? I.E. emailing people and saying "hey, I have this awesome website, your readers would find it useful" sort of thing?
Love to hear your opinion!
-
Woot! Way to go!
-
Soooo... First off, thanks for your advice!
Second, maybe I'm lucky, but I wrote to a .edu site (a university), a professor built the site, and I wrote him saying I loved his resources, and that maybe he should add my site.
Well, he did! Wow, this morning! So that was cool. Let's see if a .edu helps rankings!
I may do some cold call emails, but I think in the long run you are right, reach out to people I know already.
Thank you for the responses! I will be using Q & A more... may do more Q than A at first though
-
Hi Don. And it works. Here's a thumbs up to get you one step towards that t-shirt
-
Hi Hilary, Dana gave some great advice. Thumbs up for her.
Great content will generate links, but there is nothing wrong with taking extra steps to get them. You may find that including a little closing statement at the end of your blog post will go a long way in the amount of links you get. In fact I do this regularly when helping people on the forums to entice them for a thumbs up (I want a t-shirt).
Hope this helps,
Don -
Hi Endlessrange, I love SEOMoz too! Pretty much I agree with everything you just said. Is cold-emailing people to try to get them to link to your site worth your time? No. But I'm willing to bet there are tons of people who you haven't emailed already, who you have some kind of connection with. Those people are definitely worth emailing. But, if you email, maybe a better approach would be to have something specific in mind. Maybe you want to announce something. Maybe you just want to share some information. If you email them, make sure something's in it for them, maybe something more than just a link back. Maybe you offer them a guest blog spot. Maybe you interview them. Maybe you send them a gift. I don't know, be creative.
I personally discard all emails from people who don't have an "in" with me. By "in" I mean, they know enough about me to use my first name, perhaps know someone I know, or know enough about me to know what I'm really interested in. They have to talk to me in my language, and they better not start their email with "Greetings dear friend."
That being said, just today I contacted 4 editors of industry-related Web publications with whom I have had prior business relationships with. I had a press release I thought they might be willing to post on their sites. All four of them said yes. All four said yes because they know if I say it's a press release it's really a press release, not a badly disguised piece of marketing drivel. I also never presume anything. I don't contact them expecting them to do anything for me. I ask them really really really nicely, and I accept the fact that they just might say no.
Do everything you mentioned and always be on the lookout for an opportunity to contact with someone new. Then, do some research and find out how you might already be connected to them (6 degrees of Kevin Bacon right?). Figure out where the connection is and then email them.
Good luck and make the most of Q & A. It's awesome!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why MOZ just index some of the links?
hello everyone i've been using moz pro for a while and found a lot of backlink oppertunites as checking my competitor's backlink profile.
Link Building | | seogod123234
i'm doing the same way as my competitors but moz does not see and index lots of them, maybe just index 10% of them. though my backlinks are commenly from sites with +80 and +90 DA like Github, Pinterest, Tripadvisor and .... and the strange point is that 10% are almost from EDU sites with high DA. i go to EDU sites and place a comment and in lots of case, MOZ index them in just 2-3 days!! with maybe just 10 links like this, my DA is incresead from 15 to 19 in less than one month! so, how does this "SEO TOOL" work?? is there anyway to force it to crawl a page?0 -
Best Methods - Link Building
We are having more and more "new" customers coming to us who have been hit by various algorithms imposed by google. After we have run a site health check and corrected everything, we plan and come up with a link development plan which suits the clients needs. Much of out link development work is safe comprising of; 1. Guest Blog Posts - where we develop creative content with the customer to publish. 2. Industry blog posts - where bloggers write about i.e. "the company" 3. Social media - posting pictures, commenting on forums, etc 4. Paid directories with authority We don't develop links in any other way and it brings results in the long term. Is anyone out there doing something else? Link building can sometimes be like walking on a tight rope. Thanks and happy holidays Gary - Elite Group Marketing London
Link Building | | GaryVictory0 -
High Quality Guest Blog Swapping
I have tried checking out a few of the big guest blogging sites out there but every time I create a killer article the site that offers to publish it is normally some suspiciously spammy side with a low Moz score. Does anyone know any sites where guest bloggers can link up to swap high quality blog posts. Maybe one that requires some filtering of poor quality host blogs?
Link Building | | ross88guy0 -
14,000 blog comment spam links placed on one domain!!
Trying to clear up a manual link penalty a client has received and I have found the client's site has been blog commenting 14,000 times on just one domain!! I need to do a reconsideration request and show Google that I have cleaned up the mess (the client has 50k backlinks, of which I am not happy with about 75% so far!!) but I cannot expect the website in question to go through 14k pages. What would people advise here. Would you state the sheer number of links on this site in the reconsideration request and use the disavow tool? Doesn't this suggest that I have been lazy and not put the effort into to clearing things up up
Link Building | | GrumpyCarl0 -
Getting links to a blog post
Hi, What is the best way to get a "good quality" link to my blog posts? Thanks
Link Building | | Studio330 -
Should I build links to wordpress category pages?
Hi guys, I'm working on http://www.top-10-dating-reviews.com and planto build links to the category pages - is that the best strategy for a comparison site like this? This is a wordpress site and I read that category pages should be no indexed is that the case? If so then obviously I'd be wasting my time building links to these pages as google wouldn't index them anyway. Any advice on the best strategy for link building would be much appreciated!
Link Building | | SamCUK0 -
Do follow Blog comments
Alright,
Link Building | | sebastiankoch
I would like to know what do you think about this practice in general and hear some answer for my case. My case: I know a net of different blogs that let you put do follow comments as long as they are good. It is not really a lot of spam going on yet, around 6 comments per blog entry. The do follow link is in the form www.xyz.com. Normally a PR 3 after the post ranks.
There are around 20 different blogs. I have already use them and I believe with good results but can´t measure it as I do many other SEO activities. Would you recommend to get to invest time commenting in all of them? Even if all them are in the same C-block? Please feel free to share any experience!
Thanks!0 -
Great Content
Hello fellow Mozzers! I'm still new to the SEO game and have been doing lots of reading and research about SEO. From what I've learned nowadays it all comes down to great content and links that come from it. I have to admit I'm a visual learner, I need to see it to understand and learn better. I was hoping that someone can provide some examples of GREAT Content (whether its a blog post, page, article, etc...) I know EGOL is one of the most valuabe SEOMoz users and by reading his forum responses he always advises to write great content to build links... Hoping EGOL and other SEOMoz users would be so kind to share an example or two of what they think is great content. One more question (related). Since all the Google updates this year in regards to links and content, I've read numerous times on this Q&A forum that great content gets links, and that submitting articles to directories or buying links doesn't work anymore or at least not something that a whitehat SEO should implement for a long term strategy, does that mean that if you publish great content on your site that is informative, unique and valuable it will get you links without submitting to directories or buying links? Is it really that simple? Thank you in advance! Igor
Link Building | | igor.pinchevskiy0