Will PPC affect Organic?
-
Is anyone familiar with a relation between Google PPC and Organic? We started a PPC campaign recently and our organic results spiked up at the same time for phrases that we are bidding on.
-
1- We have run ppc accounts with 30k monthly spend that have no organic traffic.
2- The backlash that google would get if this where true is too high from a risk/ reward assisment for me to believe it.
3- I do believe ppc helps SEO in some cases but from a content amplification point of view
-
For anybody saying no, PPC does not affect Organic, do you have any proof?
With the way Google are going with (not provided), basically trying to get everyone to use PPC it really would not surprise me if PPC does in fact boost your organic rankings, that would benefit Google as it would encourage more people to use PPC and Google tends to do exactly what will benefit itself.
That being said there are many indirect factors from operating PPC that could increase organic performance, as mentioned by some of the other guys here.
I'd love to see a study which could definitively answer this!
-
Ppc does not effect seo results. However if you do not tag your ppc destination urls, google analytics will place this traffic in "direct traffic" category. Make sure that you enable auto tagging in Adwords and in AdCenter you need to make sure to use utm codes in your destination urls or this traffic will be placed in direct traffic category. Also since you will be generating additional traffic, you hopefully will be receiving social shares, so you need to make sure that have are tagging tour social sharing buttons, or this traffic will be lumped into dirafik traffic bucket.
Last month there was a good seomoz blog post on this topic. http://www.seomoz.org/blog/why-google-analytics-tagging-matters-whiteboard-friday
-
No they dont have a direct effect but if you have a great content etc a rise in ppc traffic can cause a rise in shares and links which can cause a rise in organic results. I have clients that do heavy ppc and no seo and have no organic traffic.
-
We've seen this happen as well.
-
Interesting that you too have seen this.
-
That's what I always thought as well. But it happened on different days... for different campaigns that went live. There is a brief spike and then it levels off again.
-
According to Google, no. I will add that every time I start a PPC account and campaign for a site, its organic rankings jump up . . .
No, I'm not a conspiracy theorist . . . really.
-
No, there is no direct effect that PPC has on organic. At least that's what Google says. There are some indirect effects of having a PPC campaign that I've seen. For instance on campaigns where our clients already have 1st page placement, their organic CTR increases when their PPC campaign is running. But I would guess that the jump you saw when you did the PPC campaign was coincidental.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does a Manual Penalty Affect Other Sites in Same GA Account
Hello Mozzers, I was a bit foolish a couple of years back when first getting into the game, and employed a dodgy agency to do some SEO for me on some sites. Fast forward to this year, and the two sites in my Google Analytics account have been hit with a manual penalty. I decided to ditch the websites and move on, so removed them from my GA account, webmaster tools etc and will simply let them die a death. My question is, do you think this would affect how easy it would be to rank other websites within my GA account? Does anybody have any views on this? Thanks!
Reporting & Analytics | | Marc-FIMA0 -
See which Google TLD organic traffic is coming from in GA
Hi all, I'm working with a client that is marketing to English speaking ex-pats in Thailand. I have a suspicion that many of these ex-pats are searching through google.com (or .co.uk) instead of google.co.th. In Google Analytics (or any other tracking tool), is there a way to see which country-specific Google domain organic searches are coming from? Thanks, Tim
Reporting & Analytics | | TimKelsey0 -
Differences in organic search visits and non-paid keyword visits
Hi folks, I was just wondering at the disparity between the "Organic Search Visits" total in the Traffic Data tab and the total visits from "Non Paid Keywords Sending Search Visits". Once you add up all the traffic generated from the individual keywords (including the not provided numbers) shouldn't the total match the number of organic search results? Or is there something I'm missing? At the moment the total visits from non-paid keywords is about 2,000 short of the total organic search visits.
Reporting & Analytics | | BrettCollins0 -
Will GA Tell Me How Often Audio Samples Are Listened To?
We have 1000s of audio book samples for visitors to listen to as part of their buying decision. Will Google Analytics tell me how often and what specific audio files have been listened to?
Reporting & Analytics | | lbohen0 -
Standard % of nonbranded organic search traffic?
I am working on developing goals for 2012. I will be doing several SEO projects, including one on a website for study abroad programs. Currently, nonbranded organic search is 15.49% of our visits and in 2010, it was 15.02%. I am wondering if anyone has any advice or knows of a benchmark percentage that could help me set an attainable goal. Thank you!!
Reporting & Analytics | | CIEEwebTeam0 -
Finding organic keywords driving traffic
Is there any way to know which organic keywords are driving traffic to my landing pages in Google analytics ?
Reporting & Analytics | | seoug_20050 -
Why does Google Analytics think PPC traffic is organic?
I have a bastard of a problem... Google Analytics is incorrectly tracking PPC traffic as SEO which is screwing up all my reporting . I don't care for rankings, I care for actual SEO traffic and I can't be sure that what i am seeing is correct which is driving me nuts. Any ideas?
Reporting & Analytics | | Red_Mud_Rookie1