SEO ANALYSIS ON A NEW SITE
-
Hi just would like if anyone could help me in provide some seo analysis on a new website http://www.ppilegalservices.co.uk/
main keyword is mis-sold ppi
Its a very competitive keyword but not being able to come on google result in long tail keywords as well, Just got ranked on brand keywords like PPI LEGAL Services.
Also running out of ideas as to how to create quality content any tips please?
many thanks
-
Thanks Keri,
for your answer , its a completely new domain, and hardly done any backlinks , was just working on some infographics and content.
-
Hi Marcus,
Thanks for taking the time to answer my question in detail.
-
Hey
Yeah, I have to second what Keri says here. This is crazy competitive so you are not going to rank a new site for these terms overnight.
The site itself has no domain authority, there is no useful or interesting content and I can't see that any of the blog posts have won any
Content wise, if this was me, I would probably look to provide the best guide on how to reclaim your PPI for free and use that to pull in links but even that would be problematic as the moneysavingexpert site (a big brand in the UK) has already done that so you are fighting a bit of a losing battle.
If we discount the money saving expert site we have several other heavy hitting domains:
Then, amongst them we have some other PPI sites but looking at the link profiles, we are talking 15,000 linking sites in some cases. Now, obviously, most of that is going to be low quality but that is what you are up against here.
So, only way to do this white hat is to go after really long tail, dig into the keywords, look at PPI for specific vendors, types of loans etc and start to build some really strong content and promote it as best as possible.
For starters, look at some of the suggested searches:
- mis sold ppi calculator
- mis sold ppi template letter
- reclaim ppi
- ppi refunds
- mis sold ppi barclays
- mis sold ppi scams
- mis sold ppi reasons
- mis sold ppi hsbc
Maybe take one of those and break them down even further so mis sold ppi hsbc
- mis sold ppi hsbc loan
- mis sold ppi hsbc credit car
- dhsbc ppi claims
- hsbc ppi refunds
- hsbc ppi reclaim
- hsbc loans ppi
- hsbc fined ppi
- hsbc ppi credit card
If we break one of them down even further we get even more ideas:
Searches related to mis sold ppi hsbc credit card
- is there ppi on hsbc credit card
- shsbc credit card ppi claim address
- payment protection insurance hsbc credit card
- hsbc credit card ppi reclaim
- hsbc mis sold payment protection
- hsbc payment protection insurance mis sold
- hsbc personal loan ppi
- hsbc mis selling ppi
You could probably go deeper still
There is always a way, but you are just not going to drop into a market like this and shoot to the top of the deck but if you could lay down a 12 month strategy to have the most generally helpful PPI blog out there and cover every minute detail starting at the long tail then you could create something that would outrank the mostly spam based strategies of the few PPI companies on the first page.
Hope this helps
Marcus
-
A quick look in OSE shows a bunch of backlinks of low quality that appear to have been removed, and nothing of quality. Was there a site on this domain before your site?
It looks like that's a real competitive term in the UK. What I'd do is look at the top ten sites and ask myself "what content can I put together that will beat out the content that's on the top sites?" Most of the sites I see are one page lead generation forms. It's going to be tough to make a name for yourself with all of that junk out there.
Can you do something like http://www.moneysavingexpert.com/reclaim/ppi-loan-insurance where you have a lot of good, quality content? This will make it useful for the users, give people a reason to link to you, and give you great long-tail content.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Any SEO disadvantages with creating pages under a directory page which doesn't exists?
Hi, Let's say we are going to create pages in the URL path www.website.com/directory/sub-pages/. In case this page www.website.com/directory/ doesn't exists or redirected; will the pages created in this URL path like stated above have any issues in-terms of SEO? We will link these pages from somewhere in the website and planning to redirect the /directory/ to homepage. Suggestions please.
Algorithm Updates | | vtmoz1 -
Is it a good idea to 301 redirect one same niche site towards another site for seo benefit
Hello friends, I have 2 android niche sites, one site is running on a technology dropped domain i catch 1 year ago it has, almost 400+ domains linking to different parts of the site, the other one i established from scratch and both are running from jan 2015. Now i want to redirect first site which already has 400 links pointing towards it to the home page of my 2nd android site. Is it a good idea to do so and does it give any boost in terms of seo?
Algorithm Updates | | RizwanAkbar0 -
SEO Audit after Penguin 2.1 what are you guys seeing? this is my thougts
We have looked at around 2000 sites since Penguin 2.1 launched a few weeks back. These include our customers and their own competitors site. We are going through all the data which is obviously going to take some time. Hopefully we will publish a report on our findings as we are happy to share. What I currently see in my early analysis is Roughly 70% of sites tested have 0% exact match Anchor Text for their money keywords. The other 30% have less than 5% exact match Anchor Text. The quality of the links is often still poor to the sites ranking on page 1. The content surrounding the links is only about 10-15% of the time related to the money keywords. The loading time of the sites ranking seems to not matter, we encountered a lot of slow sites. Design and usability of the site was not important. We are not seeing much impact via Social media, a lot of these sites are small business Less than 10% of sites on page 1 had a Google+ account More than 40% of page 1 sites had Facebook profiles. More than 80% of the sites ranking on page 1 had less than 100 links to the landing page that ranked What are your opinions of helping to recover if hit by the above??? Q) If you have too high an anchor text percentage and have been hit or may get hit in the future would you. a) create some more high quality links with more varied anchor text, ie Click here, brand name etc b) not create any more links just remove the links you have to dilute the anchor text c) change the anchor text on links you are able to These figures are a work in progress so data will change just wanting to share our early findings and try to get a good conversation going. What are you guys seeing?
Algorithm Updates | | tempowebdesign0 -
Website dance on Google Map results and organic seo results
My website is daily showing different position on maps.google.com and for the last few days like yesterday it was on 21st position on some keyword and today it is no where and same with other keywords. Is this a Google Dance ?? what can be its period ? and what is tyhe solution to handle it ??
Algorithm Updates | | mnkpso0 -
Giving Follow Links is good for SEO ?
Hi Friends, In my website I am having PR 5 for my home page and I am giving 25 external links as follow link. Reason is all links are natural links so I gave as follow links. Will my website will be decrease PR in future. 1) Should I need to give as nofollow links? 2) Can I update only for reciprocal links as nofollow? In total 25 links I have 3 reciprocal links only. Your suggestions on this are important for me. I had watched couple of videos from Matt Cutts on this: http://www.youtube.com/watch?v=x4UJS-LFRTU http://www.youtube.com/watch?v=g37bwBlifnk http://www.youtube.com/watch?v=mg1A5wF3Ac4 Thanks for your valuable time.
Algorithm Updates | | zco_seo0 -
Top resulting sites sites for a specific keyword
I'm teaching myself SEO so that I can speak more intelligently to it with my clients. I've spent a great deal of time on seomoz and love it. The more I learn, the more I realize I don't know and that brings me to my current question. I can search on a keyword and see results, however I see every URL available. I'm looking for a simple way to see the root domains for the top 100-500 resulting websites for a specific keyword. Is there an easy way to get this information I'm sure it's right in front of me, but I can't find it. Many thanks, ahossom
Algorithm Updates | | ahossom0 -
Is changing your meta titles frequently good SEO Practice
Greetings, Im a new SEO and really knew nothing until signing up to SEOMoz. After reading the SEO101 and gathering as much information in a short period of time things started to become a little clearer. So I started my first campaign used my new SEO knowledge and input all of my meta information. Then I waited a few days to see what happened with my search result. We had never ranked for a single keyword before mind you. So a couple/few of days go by and I started punching in my keywords and looking through the pages. There I was page three. I was SO happy. I read the entire SEO101 again, realized a little more about what I had to do. So I started changing everything up, adding pictures, I found out what a IMG ALT Attributes were in the HTML editor, bolded text and all the other things I missed the first time around. Three days go by and I move up again. I start to notice my traffic is increasing and I am actually getting organic hits through search traffic. This has never happened before. I am over the moon. But I realize that I have my main focus keyword as the second key word in my title tag. So I switch the two words around, wait a few more days. Here's why I ask my question. The original title tag was still showing up and I was on the first page for both keywords, and I could see both title tags when searching for either keyword. So; Is changing your meta titles frequently good SEO Practice ? Warmest regards, Michael S&M Warning: adult site, NSFW
Algorithm Updates | | Sexandmetal0 -
Accidently blocked our site for an evening?
Yesterday at about 5pm I switched our site to a new server and accidentally blocked our site from google for the evening. our domain is posnation.com and we are ranked in the top 3 in almost all pos related keywords. When i got in this morning i realized the mistake and went to google web tools and noticed the site was blocked so i went to fetch as google bot and corrected that. Now the message says: Check to see that your robots.txt is working as expected. (Any changes you make to the robots.txt content below will not be saved.)
Algorithm Updates | | POSNation
robots.txt file Downloaded Status
http://www.posnation.com/robots.txt 1 hours ago 200 (Success) When you go to google and type "pos systems" we are still #2 so i assume all is still ok. My question is will this potentially hurt our rankings and should i be worried and is there anything else I can do.0