What value do external broken links give to a domain?
-
I ask, as I've just used opensite explorer to look at external links a competitor has, and I've found the high value ones at the top of the list go to a page that no longer exists on their site. Are these stiill of value in the SERP's, or have they messed up by not putting a 301 redirect on them?
-
There are a couple tactics you could try:
-
See if http://archive.org/web/web.php has a cache of the page.
-
Use OSE, Majestic, etc to find backlinks to the page. Maybe one of the backlinks will include a description of what was on the page.
-
-
Thanks Adam,
Great idea with replacing the link as well, if only I know what the missing page was about!
-
Excellent answer Adam. Very well done.
-
If they haven't 301'd the link, they are missing out on the link juice.
You could always try to convince the websites to replace the broken link with a link to a similar page on your site.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is there an extra SEO benefit for linking to pages that link to you?
Currently working on a link-building strategy and have gotten a few mentions. Just curious if there is any SEO benefits of linking back to the pages my site was mentioned and linked on? Would love to hear your thoughts, thanks!
Link Building | | Derrald0 -
Value of IMG links for SEO
Hello, I'm looking for some new ways to build links (IE, letitimate not spam), and I know sites featuring a site that I created would be an interesting way to do so. My question is this, the StudioPress Showcase pages http://www.studiopress.com/showcase/baltimore-print-studios link back to your site with an image, with some "Almost URL Alt text". How valuable would this link be, given that the DA is 97 and the PA is in the upper 40s Thanks Zach
Link Building | | Zachary_Russell0 -
OSE shows links on sites but can't find links
Hi mozzers, I'm cleaning up our backlink profile and looking up anchortexts in OSE. I downloaded and selected one anchortext. However when I go to the sites OSE found, I can't find the links. I look in the source code and onpage keywords. Is it because of my lack of skills that I can't find the links 🙂 or isn't OSE working properly.
Link Building | | StephWeigert0 -
External Links question
As I search for external relevant links to our site, which would be the most important if I had to choose? **How would you rank the three levels as being most important to least important? ** #1 Page Authority, Rank and Trust **#2 **Domain Authority, Rank and Trust. **#3 **Sub-domain Rank and Trust
Link Building | | Boodreaux0 -
Which link should I use for link building?
I have an article which have high rank on Google. But recent, I use mod rewrite url so this article have new url. old: mywebsite.com/c1/p-1 new: mywebsite.com/c-e/p-1 Now, google is indexing old url. I want to ask when I build linking to my site, which link should I use for link building? I should build linking for new url or old url. Thanks
Link Building | | sonzin13040 -
How to improve (ASAP) the linking root domain, the followed linking root domains and the linking C-Blocks? Linkbuilding (or whatever) techniques.
I have a small site (.com) like any website in my sector. 30-90 pages. I have no crawls errors. Everythings is fine, just I need to improve my linking root domain, the followed linking root domain and the linking C-Blocks. Example: my competitors have 300 (one of them have 1300) of total links. I have 30. Anyone know some good strategies? techniques? tips? I just dont want to be in a farm directory, I want free links. I'm already running two strategies but it works so slowly. I want something faster at this moment. Also, any recommendation will be thankful.
Link Building | | NicoDavila0 -
RSS links vs. contextual links
Which has more value? Passes more "link juice"? Auto generated rss links or contextual links?
Link Building | | nicole.healthline0 -
How do I know if an inbound link offers value?
Is there a way to find out if inbound links that have been pointing to my site for a year or more are still offering value to my site. I know the value decreases over time (especially press release and blog article links), but it would be nice to know how much value bring to a site.
Link Building | | BradBorst0
