What content is apropriate here
-
Hello,
I've got a dozen good articles in my article section, but nobody is landing on them. Should we write articles about our products? Won't that compete with our product pages?
-
Wow EGOL, very nice answer. I'll implement everything you said.
-
I write articles for my products and don't care if they outrank my product pages. You can place house ads on your article pages that lead to a purchase page... you can also place buy buttons on an article page so that people can buy after your article inspires them.
Often my article page and product page take positions #1 and #2 in the SERPs..
If you have an article that inspires purchases you might sell more than people landing on a product page. And, if you can have strong calls to action on an article page it can generate lots of sales.
Lots of people buy football apparel at stadiums at very high prices. That is because they get a good feeling about football while watching the game. If your article can do that for your product then you might make some nice sales. The higher the value of the goods the stronger this relationship might be.
In lots of SERPs it is easier to compete with an article page than it is with a product page.
-
Just add more content to the product pages then.
If you have your site layout right, a review page shouldn't conflict with a product page... if anything it should promote it and funnel in better qualified leads.
-
That's what we do, still no traffic to articles.
People want the products. Is adding unique content important for rankings here, and will reviews of products compete with our own product pages?
-
where? In general, you should write about things that people are searching for.
Cool general tip though: Go to industry related forums > newbie section > read some of the questions being posted and write up some awesome articles answering those questions.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Copying my content on a tour operator platform
I am selling my tours on a platform that resells tours. They are taking the content on mywebsite (the description of each of day of my itinerary) to put on their platform. Can I have duplicate content issues doing that ? Thank you,
On-Page Optimization | | seoanalytics0 -
Duplicated content by the product pages
Hi,Do you thing those pages have duplicate content:https://www.nobelcom.com/Afghanistan-phone-cards/from-Romania-235-2.htmlhttps://www.nobelcom.com/Afghanistan-phone-cards-2.htmlhttps://www.nobelcom.com/Afghanistan-Cell-phone-cards-401.htmlhttps://www.nobelcom.com/Afghanistan-Cell-phone-cards/from-Romania-235-401.html.And also how much impact will it have on a panda update?I'm trying to figure out if all the product pages, (that are in the same way as the ones above) are the reson for a Panda Penalty
On-Page Optimization | | Silviu0 -
Keeping SEO benefit of an old URL by changing content
We have a blog written in Oct 2012 that accounts for 30-40% of our traffic (174K pageviews per year/80% bounce rate). We are considering updating the content but are concerned that it will fall off the search engine's map if the content is updated to include information that is not exactly the same, but relevant. The URL would be the same and the original blog content would be shortened with a link to the full blog. The new content would include other FDA products under investigation. Here is the blog: http://myadvocates.com/blog/fda-issues-warning-about-so-called-brain-supplement-prevagen
On-Page Optimization | | jgodwin0 -
I have a question about having to much content on a single page. Please help :)
I am working on a music related site. We are building a feature in our system to allow people to write information about songs on their playlist. So when a song is currently being played a user can read some cool facts or information about the song. http://imgur.com/5jFumPW ( screenshot). Some playlists have over 100 songs and could be completely random in genre and artist. I am wondering if some of these playlists have over 5,000 words of content if that is going to hurt us? We will be very strict about making sure its non spammy and good content. Also for the titles of the content is it bad to have over 100 h3 tags on one page? Just want to make sure we are on the right track. Any advice is greatly appreciated.
On-Page Optimization | | mikecrib10 -
How much content does Google Crawl on your site?
Hi, We've had a debate around the office where some people believe that Google only crawls the first 150-200 words on a page and some people believe that they priority content that is above the fold and other people believe that all content has the same priority. Can you help us? Thanks,
On-Page Optimization | | mdorville
Matt0 -
Static content VS Dynamic changing content
We have collected a lot of reviews and we want to use them on our Categories pages. We are going to be updating the top 6 reviews per categories every 4 days. There will be another page to see all of the reviews. Is there any advantage to have the reviews static for 1 or 2 weeks vs. having unique new ones pulled from the data base every time the page is refreshed? We know there is an advantage if we keep them on the page forever with long tail; however, we have created a new page with all of the reviews they can go to.
On-Page Optimization | | DoRM0 -
Duplicate content
the report shows duplicate content for a category page that has more than one page. how can we avoid this since i cannot make a different meta content for the second page of the category page: http://www.geographics.com/2-Cool-Colors-Poster-Board-14x22/c183_66_327_387/index.html http://www.geographics.com/2-Cool-Colors-Poster-Board-14x22/c183_66_327_387/index.html?page=2 thanks, Madlena
On-Page Optimization | | Madlena0 -
Do product pages need unique content or does having duplcate content hurt on those pages?
We are adding product rapidly to our website but this requires allowing duplicate to exist on our product pages of furniture-online.com. From an SEO standpoint do we need to make this content unique for each product. Since we aren't link building to specific product pages and we don't anticipate product pages being found in a search result, are we ok leaving the duplicate content in place and spending our dollars elsewhere?
On-Page Optimization | | gallreddy0