What content is apropriate here
-
Hello,
I've got a dozen good articles in my article section, but nobody is landing on them. Should we write articles about our products? Won't that compete with our product pages?
-
Wow EGOL, very nice answer. I'll implement everything you said.
-
I write articles for my products and don't care if they outrank my product pages. You can place house ads on your article pages that lead to a purchase page... you can also place buy buttons on an article page so that people can buy after your article inspires them.
Often my article page and product page take positions #1 and #2 in the SERPs..
If you have an article that inspires purchases you might sell more than people landing on a product page. And, if you can have strong calls to action on an article page it can generate lots of sales.
Lots of people buy football apparel at stadiums at very high prices. That is because they get a good feeling about football while watching the game. If your article can do that for your product then you might make some nice sales. The higher the value of the goods the stronger this relationship might be.
In lots of SERPs it is easier to compete with an article page than it is with a product page.
-
Just add more content to the product pages then.
If you have your site layout right, a review page shouldn't conflict with a product page... if anything it should promote it and funnel in better qualified leads.
-
That's what we do, still no traffic to articles.
People want the products. Is adding unique content important for rankings here, and will reviews of products compete with our own product pages?
-
where? In general, you should write about things that people are searching for.
Cool general tip though: Go to industry related forums > newbie section > read some of the questions being posted and write up some awesome articles answering those questions.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Social engineering Content detected
Hi there I am Facing Social Engineering Content Detected on www.domain.com from long time, we have Removed All Bad Java script, unnecessary links, bad content. After removing we Did Review also in Google, But still again & again we are getting this Notification in webmaster, is This harmful for Our web traffic?? how do I permanently Clear This Notification ? please any body can help ? Thanx in advance
On-Page Optimization | | iepl20 -
Dynamically populated content
We are developing a website for a school that has 19 campuses divided into 8 districts. Ideally, we would like to have one search page that dynamically populates when people search WHILE on the site. The question is what happens when someone does an organic search, will the search engine populate with the schools in that district. For instance, if i search on Google "Austin Schools", will the Austin district-that does not have a unique URL- show up in a Google search? What the generated page looks like is on this link http://imgur.com/stCQcP6. If yes, any special type of coding we need to add to the backend?
On-Page Optimization | | jgodwin0 -
How best to deal with internal duplicate content
hi having an issue with a client site and internal duplicate content. The client has a custom cms and when they post new content it can appear, in full, at two different urls on the site. Short of getting the client to move cms, which they won't do, I am trying to find an easy fix that they could do themselves. ideally they would add a canonical on one of the versions but the cms does allow them to view posts in html view, also would be a lot if messing about wth posting the page and then going back to the cms and adding the tag. the cms is unable to auto generate this either. The content editors are copywriters not programmers. Would there be a solution using wmt for this? They have the skill level to be able to add a url in wmt so im thinking that a stop gap solution could be to noindex one of the versions using the option in webmaster tools. Ongoing we will consult developers about modifying the cms but budgets are limited so looking for a cheap and quick solution to help until the new year. anyone know of a way other than wmt to block Google from seeing duplicate content. We can block Google from folders because only a small percentage of the content in the folder would be internally duplicate. would be very grateful for any suggestions anyone could offer. thanks.
On-Page Optimization | | daedriccarl0 -
Webmaster tools content keywords conundrum
I'm working on optimising a phrase that is made up of two words. I've noticed in webmaster tools that the two words are listed separately under the content keywords section. This is fine apart from the two words are listed at very different significance levels, 2 and 18. Drilling deeper it shows that both these words have two variants. The word in position 2 occurs 483 times and the word in 18 occurs 60 times. Sadly the phrase is commercially sensitive as I'd like to just be able to share it here but can't. Should I be looking to include the weaker word more frequently on the site? In anchor text? Or is this normal distribution? Would optimising the weaker word risk the wrath of Panda? moz-question.jpg
On-Page Optimization | | Hannahm240 -
Pagination on related content within a subject
A client has come to us with new content and sections for their site. The two main sections are "Widget Services" - the sales pages, and "Widget Guide" - a non-commercial guide to using the widgets etc. Both the Services and Guide pages contain the same pages (red widgets, blue widgets, triangle widgets), and - here's the problem - the same first paragraph. i.e. ======== Blue widget services Blue widgets were invented in 1906 by Professor Blue. It was only a coincidence that they were blue. We stock a full range of blue widgets, we were voted best blue widget handler at widgetcon 2013. Buy one now See our guide to blue widgets here Guide to blue widgets Blue widgets were invented in 1906 by Professor Blue. It was only a coincidence that they were blue. The thing about blue widgets as they're not at all like red widgets at all. For starters, they're blue. Find more information about our blue widgets here ======== In all of these pages, the first paragraph is ~200 words and provides a great introduction to the subject, and the rest of the page is 600-800 words, making these pages unique enough to justify being different pages. We want to deal with this by declaring each page as a paginated version of a two page article on each type of widget (using rel=prev/next). Our thinking is that Google probably handles introuctions/headers on paginated content in a sensible way. Has anyone experienced this before? Is there any issues on using rel="prev" and rel="next" when they're not strictly paginated?
On-Page Optimization | | BabelPR0 -
Is there a guide to best practices for site content and blogs?
We have been working hard producing good content for our sites and now we need to know what are the most current best practices regarding placing and organizing content. We do the usual social media blast with Twitter, FB, G+ with each blog post. But it seems there is more that can and should be done. What about authorship and schema tags?
On-Page Optimization | | devonkrusich0 -
How to avoid duplicate content on ecommerce pages?
I am currently building the site architecture for a very large ecommerce site. I am wondering how I should build it out if I have products that I want to include in multiple categories within my site. For example: Lets say I sell fitness equipment and I have categories for things such as: Treadmill, Exercise Bike, Stair Stepper, Weight Benches etc. But then I also have specific brand category pages such a: Precor, Life Fitness, Hammer, Body Solid So my question is how do I structure this so I am building this correctly? If I sell a Precor Treadmill I will want to include that product under the "Treadmill" category page as well as under the "Precor Equipment" category page. Can I get some advice for the best way to structure this? It's obviously something I want to avoid at all costs of doing improperly and having to fix later. Thank you Jake
On-Page Optimization | | PEnterprises0 -
Best practice for franchise sites with duplicated content
I know that duplicated content is a touchy subject but I work with multiple franchise groups and each franchisee wants their own site, however, almost all of the sites use the same content. I want to make sure that Google sees each one of these sites as unique sites and does not penalize them for the following issues. All sites are hosted on the same server therefor the same IP address All sites use generally the same content across their product pages (which are very very important pages) *templated content approved by corporate Almost all sites have the same design (A few of the groups we work with have multiple design options) Any suggestions would be greatly appreciated. Thanks Again Aaron
On-Page Optimization | | Shipyard_Agency0